Outdoor & Auto-camping
2014 COMPANY PROFILE
HANA COMPANY
www.hanacpn.com
contents
* Greetings from CEO
* Company History
* Abbreviation for Company Name
* Company Organization
* Head Office’s Business Range
* HANA’s Imported Brands
* Business Marketing Activity
* HANA’s Show Room
* Company Profile & Business Summary
* HANA’s Partners – Business Area for Retailers
* Market Analysis
* About Partnership
* Company Location and Contact Information
Greetings from CEO
Frontrunner in outdoor & auto-camping
We are leading outdoor & auto-camping culture in Korea!
Hana Company is importing famous outdoor and auto-camping products from overseas, and
distributing and circulating the products domestically. We make a great appeal to outdoor &
auto-camping manias as we have been providing highly qualified items since 2005.
We have formed business partnerships with Amazonas specialized in hammock from Germany and
with Boutique Camping specialized in Bell Tent from England (and more than 30 brands), and continuously
endeavored successful sales for premium outdoor brands in Korea.
Recently, Korean outdoor market has experienced rapid development and change.
Hana Company focuses on advancing excellent technical skills, brand value improvement,
innovative design, customer satisfaction enhancement, and simplified distribution, which gives customers
superior quality products with a reasonable price.
We also provide them with the best products and service and try establishing right distribution order.
We are becoming a leader in Korean outdoor market to build up healthy and sound outdoor culture.
Creating social value through the best products!
It is Hana’s dedication to the customers.
YONG IN BAEK
CEO of HANA Company
Company history
[2005]
APR
DEC
Established “Hana International” in Seoul, Korea.
Launching brand “Wildberg” and production together
Exclusive distributor for Austrian brand “Khola”
[2007]
FEB
MAY
Exclusive distributor for Italian outdoor brand “Ferrino” & “Valdas”
Opened online shopping mall “Wildcamp (www.wildcamp.co.kr)” for climbing, outdoor, auto-camping,
and MTB equipments
Production over 30 items for auto-camping equipments “Wacam”
[2008]
DEC
Opened Hana’s main homepage (www.hanacpn.com)
[2009]
JAN
Exclusive distributor for British brand “True Utility”
[2010]
FEB
JUN
JUL
AUG
SEP
OCT
NOV
Changing company name “Hana International” to “Hana Company”
Exclusive distributor for Czech underwear brand “Lasting”
Exclusive distributor for German hammock brand “Amazonas”
Attending “Korean Outdoor Fair” in KINTEX, Korea
Exclusive distributor for Australian position indicating device of holder type “Nitestik”
Attending “Leports Festival for Camping” in Yangpyung, Korea
Attending “Korean Bike Fair” in KINTEX, Korea
Attending “Mountain Korea Fair” in AT Center, Korea
Attending “Camping Festival” in Jarasum, Korea
Company history
[2011]
MAR
JUN
AUG
NOV
Launching Hana’s own production brand “Wildbear”
Attending “International Camping Industry Fair” in COEX, Korea
Attending “Ilsan Outdoor Show” in COEX, Korea
Renewed Hana’s homepage(www.hanacpn.com) & online shopping mall(www.hanacpnmall.com)
[2012]
FEB
MAR
APR
MAY
JUN
JUL
AUG
[2013]
JAN
FEB
JUN
JUL
Exclusive distributor for British vehicle roof rack & roof box brand “HandiWorld”
Attending the exhibition “Spring of Outdoor” in Shinsege Department, Korea
Exclusive distributor for British bell tent brand “Boutique Camping”
Exclusive distributor for Netherland sleeping bag, mat brand “Polydaun”
Supply and installation of Amazona’s hammock and swinger in the exhibition room
for SK Group in 2012 Yeosu Expo, Korea
Exclusive distributor for Italian climbing stick brand “Vipole”
Exclusive distributor for LED flashlight brand “Nextorch”
Exclusive distributor for American back pack brand “Mountainsmith”
Attending “2012 Sports Leisure Exhibition” in KINTEX, Korea
Obtain Manufacture License of “Mountainsmith”
Attending “International Camping Fair 2013” in KINTEX, Korea
Attending “Korea Autocamping Show 2013” in COEX, Korea
Exclusive distributor for “WILDO” from Sweden
Exclusive distributor for “Light Wave & CRUX” from England
Exclusive distributor for “Kamp-Rite ” from USA
Company history
OCT
Exclusive distributor for USA thermos brand “Bubba”
Exclusive distributor for Singapore sandal band “Kaido”
Exclusive distributor for USA titanium products band “Toaks”
Exclusive distributor for USA picnic products band “Picnic Time”
Nov
Exclusive distributor for USA survival kit band “UST”
Exclusive distributor for USA hat band “Cov-Ver”
Exclusive distributor for USA lantern band “Blackfire”
Exclusive distributor for USA cellphone equipment band “Blackfire”
Dec
Exclusive distributor for USA hat and lantern band “Panther Vision ”
Exclusive distributor for Germany hair cap band “PAC ”
Exclusive distributor for Germany helmet and hat band “Helt-Pro ”
Exclusive distributor for Austria functionality shoe inserts band “Ortho Move ”
Exclusive distributor for Italy knife band “Fox Knives ”
Contact France sunglass and goggle band “Bolle ”
Contact Italy stick band “Fizan”
Abbreviation for Company Name
H
A
Adventure
Hero
어떤 효능 가지고 있나?
얼마나 저렴한가?
N
A
Ace
Nature 구입할 수 있는가?
어디에서
어떻게 알려줄 것인가?
Company Organization
C.E.O
Administration
Department
Finance
Department
Direct
Management
(Offline Market )
Sales
Department
Design
Department
Sales Team 1
Sales Team 2
Online
Marketing
Wholesale
Retailers
Public
Relations
Special offer
Vendors
Multi Mall,
Open Market
B2B
Road Shops
Store, Outlet
Marketing
Department
International
Commerce
Department
Head Office’s Business Range
HANA CAMPANY
(Outdoor / Camping)
Main road shop&
Retailer road shop
Online/
Open Market
HANA
Synergetic
Effect
We will provide our customers with good products, reasonable
price and best customer service.
HANA imported Brands
USA
GERMANY
ENGLAND
ENGLAND
GERMANY
USA
ENGLAND
USA
IRELAND
USA
SWEDEN
USA
USA
USA
SINGAPORE
USA
USA
USA
ENGLAND
USA
GERMANY
GERMANY
AUSTRIA
ITALY
KOREA
USA
ENGLAND
HANA’s Show Room
Business Marketing Activity
◈ HANA attended “ Korea Auto-camping Show 2013 ” from 5th of June to 8th of June, 2013 in COEX
Business Marketing Activity
◈ HANA attended “ International Camping Fair” from 28th of February to 3rd of March, 2013 in KINTEX
Business Marketing Activity
◈ HANA attended “ Seoul Sport & Leisure Industry Expo” from 30th of August to 2nd of September, 2012 in KINTEX
Business Marketing Activity
◈ HANA attended “ Spring of Outdoor” from 16th of March to 23rd of March, 2012 at Shinsegae
Department Store, Gangnam Branch, Korea
Business Marketing Activity
◈ HANA attended “2011 Preview Outdoor Show” from 17th of August to 19th of August,
2011 in KINTEX
Business Marketing Activity
◈ HANA attended “2010 Outdoor Show” from 11th of August to 13th of August, 2010 in KINTEX
Business Marketing Activity
◈ Hana attended “2010 Camping Festival” on November in JARASUM, KOREA
Company Profile & Business Summary
Annual Turnover
Hana Company is importing famous outdoor
products, and also making and circulating
outdoor clothes and auto-camping goods in
Korea.
(USD)
1,500,000
(expected)
The CEO of Hana Company, Mr.Baek has
excellent distribution experiences as a sales
manager at Mont-bell & Lafuma, and Osprey
brands for over 15 years.
900,000
We have distribution partners who run 50 offline
multi-stores and 10 online shops. So, it would
not be any difficulties to develop your lines
and raise your brand awareness.
650,000
500,000
If you choose us as your partner/distributor in
Korean market, we will promote and develop
your lines as a valued brand with confident.
2010
2011
2012
2013
2014
Hana’s partners – Business area for Retailers
Junyoung Coperation
Seoul
Chungbuk -Nahoo Camp
Chungnam-Sarewa
Gyeonggi-Do
Gangwon-Do
Chungcheong
buk-do
Chungcheongnam-do
Gyeongsangbuk-Do
Blackyak Sesan
OK Mountain Reports
Jeollabuk-Do
Gyeongsangnam-Do
Jeollanam-Do
Saram&Mountain
Jeju-Do
MounTopia
- Offline multi-shops : 52
- Online retailers : 10
Market analysis
* Korea Outdoor Market
Hiking
6%
Others Kayak
1%
3%
Online
Shopping
mall
Travel
10%
30%
Trekking
40%
Camping
20%
Mountain
bike
Others
5%
Brand
Shop
45%
Multishop
20%
20%
(Current Status of Items)
(Current Status of Distribution)
Market analysis
Status of Korean Outdoor Market
1. Whole climbing population : About 15 million people
* Whole Outdoor market Size : About US$ 600 million (2013)
=> Estimated outdoor equipment market size: US$ 1.3 million out of the whole
US$ 600 million.
2. A public awareness :
Outdoor wear market is changing from the word ‘casual’ to ‘outdoor’. It is
therefore naturally growing bigger and much more familiar to general public.
These belong to functional clothing to protect body.
3. It has become a popular street fashion for new generation.
4. Many people are enjoying the variety of leisure activities regardless of age,
which leads to raise purchasing need for technical clothing.
5.We have distribution planning aiming to get about 0.1% (USD 6,000,000)
market shares in specialized customers in the whole outdoor market.
Market analysis
Market Size
Korean Outdoor market will be increased amount of USD 7,500 million in 2014
Korean Outdoor market in 2014 is expected to reach USD 7,500 million.
Recently, more than 30 outdoor brand has announced business plan for 2014 in Korea. Their target revenue was
found to be around USD 7,000 million. Furthermore, there are other seller such as Mega mart, Home shopping and
those sellers will increase sales of outdoor products in Korea. The figure of market size increased more than eight
times compared to 2006.
In particular, the top 7 brands in Korea have target of market growth is more than 500 million and other 5 brands
also have target sales more than 200 million in 2014.
The top brands took 10% growth target and it is a conservative growth target for top brands. However, middle size
brand will increase their investment to grow up their market share and It will effect to Korea outdoor market growth.
Specially, Home shopping and some other brands expect to make the rapid growth of the outdoor market.
There are some new brands to enter the amount of sales 100 million such as Merrell Korea, Mont-bell, DiscoveryExpedition, Beanpole Outdoor, Center Pole, West Wood, Tuscarora, Mountia.
About Partnership
Why we want to be your partner
We have been looking for and launching sales of famous overseas
brand such as Amazonas in Germany, Boutique Camping in England
and so on. Hana has fulfilled a lot of experience for brand launching
and distribution. If you transact business with Hana, you will be
successful in Korea Market with your products.
If you want to get more details,
please visit our site.
www.hanacpn.com
Company Location and Contact Information
2F, 296-98 Jungwha dong ,
Jungnang gu, Seoul, Korea (131-879)
Tel: +82 2 433 8875
Direct tel: +82 070 4912 8721
Fax: +82 31 844 8876
email: import@hanacpn.com
Skype: hanacpn
www.hanacpn.com
Thanks for
Joining us