EMEA QUARTERLY MARKET TRACK
– QUARTER 1 2014
LARGE FORMAT FLAT PANEL
BUSINESS TO BUSINESS MARKET
Ben Davis
Graham Cooke
May 2014
www.futuresource-consulting.com
EMEA B2B LFD DISPLAY MARKET – VOLUME AND VALUE
1,600
2.5
1,400
Units (Millions)
1,200
1,000
1.5
800
600
931
400
200
371
424
568
1,076
1,087
1,235
1,375
1,523
1.0
0.5
602
0
0.0
2010
2011
2012
2013
2014
Professional Display
2 | © 2013 Futuresource Consulting Ltd
2015
2016
2017
Value
2018
2019
Value (US$ Bil)
2.0
KEY COUNTRY PERFORMANCE AND FORECASTS - EMEA
Germany
United Kingdom
France
2013
2014
Russia
2015
2016
Italy
Netherlands
Spain
Unit Sales (Thousands)
Others
0
2013
Others
249,171
100,000
Spain
18136
200,000
Netherlands
29772
Italy
33597
2014
493,829
2015
2016
Russia
43630
400,000
France
62743
21094
40039
43045
63494
73317
91020
105122
526,311
33869
50849
52575
84075
85690
112526
129748
428,524
47485
61402
62309
98607
100356
134499
153485
3 | © 2013 Futuresource Consulting Ltd
300,000
500,000
United Kingdom
79269
600,000
Germany
85335
EMEA MARKET BY PRODUCT SEGMENT
High End Product Ranges Lose Share As Customers Trade Down To
Mid & Entry Level Solutions
|
Mid Range product continues
to take market share from
High End solutions, the later
falling from a 60% share of
the total EMEA market in Q3
2012 to 33% in the most
recent quarter.
|
Mid Range series such as the
Samsung “ME” and “MD”
lines, and the NEC “V” series
have strengthened the Mid
Range segment share.
|
Entry Level/ Prosumer
products have not gained
traction as strongly as in the
Americas regions with the LG
Ez Sign series having limited
success to date.
|
Videowall solutions continue
to gain share as the demand
for tiled display walls in
retail, corporate, public
display and command and
control applications grows.
EMEA Market By Product Segment – 2012/13
100%
90%
13%
13%
13%
12%
16%
16%
18%
16%
19%
80%
Videowall
70%
60%
47%
45%
58%
39%
35%
36%
36%
33%
60%
High End
50%
40%
Mid Range
30%
20%
34%
41%
28%
27%
1%
1%
10%
0%
7%
0%
45%
1%
46%
2%
40%
39%
41%
Entry Level/
Prosumer
6%
9%
8%
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
2012 2012 2012 2012 2013 2013 2013 2013 2014
4 | © 2013 Futuresource Consulting Ltd
LFD - VERTICAL MARKET SEGMENTATION
PRESENTATION
MARKETS
DIGITAL SIGNAGE
Education/
Institutional
Transport
Large
(500+)
Nursery
Education
(<5yrs)
Airport
Shopping
Centre
Pubs &
Clubs
Doctors
Surgery
Medium
(100-499)
Primary
Education
(5-11yrs)
Train
Station
Grocery
Fitness and
leisure
centres
Opticians
Small
(1-99)
Secondary
Education
(12-16yrs)
Undergroun
d
Departmen
t Store
Cinemas
Dentist
Surgery
Governmen
t
Higher
Education
(17+yrs)
Bus
Terminal
Banking
Restaurants
Hospitals
Military
Houses Of
Worship
On-board
Specialist
Retailers
Casinos &
Bowling
Corporate
Rental
Retail
Show Room
Leisure /
Pleasure
Museums
Simulation
Amusement
Parks
Visualisation
Sports
Stadiums
Control
Room
Racetracks
5 | © 2013 Futuresource Consulting Ltd
Healthcare
Hospitality
Outdoor
Hotels
* Futuresource – Sub Verticals
(Defined by Location Not
Usage Model)
USAGE/BUSINESS
MODELS
3rd Party Paid For Advertising
Internal Advertising/Branding
Information Provision
FID’s
Entertainment
Presentation /IWB
Wayfinding
Videoconferencing
Control Room
Digital Menu Board
Medical Display/Monitor
* Please note business models and
usage models often blur, it is
possible for installations to have a
combination of the above
EMEA SIGNAGE DISPLAY – VERTICAL MARKET OPPORTUNITY
EMEA Vertical Market TAM* – M Screens
(24.9 M Total)
Transport 0.5
EMEA 2013 Vertical Market Penetration**
Retail
Hospitality 0.6
Leisure 1.2
Health Care
Education 1.7
Corporate/
Government 2.5
Outdoor
Corporate/
Government
Education
Retail 12.7
8%
2%
1%
5%
4%
Leisure
13%
Hospitality
Outdoor 2.8
14%
Transport
Total
54%
7%
Health Care 2.9
*The vertical TAM represents the screen opportunity for professional display products only and does not represent applications where it is anticipated
TV Product will always be preferred over a professional grade product and is therefore not a realistic target market for professional product.
**The vertical penetration illustrates Futuresource views on penetration of B2B Flat Panel product by vertical application and does not include
penetration of consumer TV product for signage purposes
6 | © 2013 Futuresource Consulting Ltd
EMEA SIGNAGE DISPLAY PENETRATION FORECAST
EMEA LFD Install Base In Signage Applications Is Expected To Double To 13.9 M Units By 2014
Signage Display Penetration % - Professional LFD Only*
6
5
9%
11%
13%
15%
18%
21%
Installed base
Sales, Millions
Annual Sales
4
4.1
3
3.6
2.6
2
3.0
2.2
1.8
1
0
0.51
7 | © 2014 Futuresource Consulting Ltd
0.69
0.82
0.89
0.99
1.10
EMEA PRESENTATION DISPLAY – VERTICAL MARKET OPPORTUNITY
EMEA Vertical Market TAM* – M Screens
(12.3 M Total)
Leisure 0.1
EMEA 2013 Vertical Market Penetration**
Health Care 0.2
Hospitality 0.2
Education
2%
Corporate/
Government
5%
Hospitality
13%
Education 7.1
Health Care
7%
Corporate/
Government 4.7
Leisure
4%
Total
4%
*The vertical TAM represents the screen opportunity for professional display products only and does not represent applications where it is anticipated
TV Product will always be preferred over a professional grade product and is therefore not a realistic target market for professional product.
**The vertical penetration illustrates Futuresource views on penetration of B2B Flat Panel product by vertical application and does not include
penetration of consumer TV product for presentation purposes.
8 | © 2013 Futuresource Consulting Ltd
EMEA PRESENTATION DISPLAY PENETRATION FORECAST
EMEA LFD Install Base In Presentation Applications Is Expected To Triple To 4.6M Units By 2014
Presentation Display Penetration % - Professional LFD Only*
2.0
1.8
1.6
4%
6%
8%
10%
11%
13%
Installed Base
Annual Sales
Sales, Millions
1.4
1.2
1.58
1.0
1.34
0.8
0.6
0.4
1.20
0.26
0.20
0.73
0.44
0.2
0.0
1.02
0.09
9 | © 2014 Futuresource Consulting Ltd
0.24
0.24
0.27
SERVICES DESIGNED FOR
DECISION MAKERS
With 60 full-time employees delivering in-depth analysis and
forecasts across the entire global value chain, Futuresource
OUR SECTORS
Consumer Electronics
|
is able to advise on market, competitive and technological
developments, providing clients with access to the
information that helps produce the best possible results.
All leading and emerging product categories across displays, home audiovisual, imaging, mobile communications and computing. 30 developed and
emerging countries and regions worldwide.
Entertainment Content & Distribution
|
Quantification and independent assessment on the trends and
developments across video, music and games content, from packaged
media to broadcast to online services.
Working across the supply chain provides Futuresource
Education Technology
with a deep understanding of the barriers
|
and drivers that shape the
technology sector, an
ecosystem far larger
Print & Imaging
|
than the sum of
its parts.
Overlaying multiple
Analysis of education technology market trends, technologies and products,
vendors, applications and government investments on a global basis.
Tracking professional photo-imaging markets: consumer, business and
production print, and the full array of technologies from inkjet, laser, solid
ink, dye sublimation, serial impact and production offset.
Professional Displays
|
sector insights,
Quarterly tracking services covering projectors and large format flat panels,
providing detailed brand share information across 67 countries, with the
ability to drill down into key specifications.
from hardware
Broadcast Equipment
convergence to
|
content creation
and delivery, is vital
to mapping the future
Covering the broadcast chain from acquisition through to delivery, including
professional camcorders, monitors, video servers, routers, multi-viewers,
encoders, decoders and transcoders.
Optical Disc Manufacturing
|
of the technology sector.
The world-leading resource for tracking and reporting on the manufacture
of recordable and pre-recorded optical media.
Recording Media
|
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Storage media tracking for external hard drives, flash memory cards/USB
and solid state disk across 32 countries.
THEFUTURESOURCE
FUTURESOURCE
THE
SUITE OF SERVICES
FOCUS
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Futuresource is uniquely positioned to provide
Futuresource analysts combine their expertise and forecasting skills with data drawn from a wide
a suite of services designed to support your
range of primary research, including interviews with content owners, service providers, retailers,
decision-making. From bespoke consulting,
hardware vendors, technology companies, official bodies and industry associations.
subscription services and business intelligence
Background information and supporting data is obtained from a range of secondary research
platforms, to product tracking, price tracking
sources, including trade publications, company financial reports and conference proceedings, in
and research panels, we have it covered.
order to allow data to be further cross-checked and placed within the wider industry context.
11 | © 2013 Futuresource Consulting Ltd
About Futuresource Consulting
Futuresource Consulting is a specialist research and knowledge-based consulting
company with a heritage stretching back to the 1980s.
Its insight and global market coverage are based on informed regional expertise,
ensuring its portfolio of world-class clients is fully supported in research, analysis,
strategic planning and decision making.
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Consumer Electronics
Print & Imaging
Entertainment Content & Distribution
Education Technology
Optical Disc Manufacturing
Broadcast Equipment
Professional Displays
talk to us…
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+44 (0)1582 500 100
info@futuresource-hq.com
www.futuresource-consulting.com
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