Cloud Computing
A Dell Point of View
Definition, Point of View, Solutions for Cloud
Nicolai Sandager
Senior Technical Consultant
2,300+
Dell i dag…
1984
GRUNDLAGT
PATENTER
53MIA$ OMSÆTNING
GLOBAL
SERVICE &
SUPPORT
ORGANISATION
FØRENDE GLOBAL
LEVERANDØR AF
PCÉR &
NOTEBOOKS
STRATEGISKE
PARTNERSKABER
INTEL, MICROSOFT,
ORACLE, VMWARE Etc.
104
KVARTALER
MED
POSITIVT
RESULTAT
140.000
SYSTEMER
AFSENDES
PER DAG
95.000
ANSATTE
64
96%
LANDE
AF FORTUNE 500
KØBER
FØRENDE
VERDENSOMSPÆNDEN
DE ENTERPRISE
SAMARBEJDSPARTNER
BVS Strategy and Marketing
Stor forretning
Dell Large Enterprise
$21 Milliard
#117
Total
#38
#113
#171
Source: Company estimates based on Calendar 2010 (FY10) data
BVS Strategy and Marketing
3
Vi hjælper de største virksomheder
BVS Strategy and Marketing
4
Dell Services Capabilities
Consulting
Applications
Business Process
Application
Services
Business Process
Process
Services
IT Consulting
Consulting
Custom Development
Document Management
Management
End User
Testing
Data Capture
Data Center
Organizational Change
Change Management
Applications Management
Management
Knowledge based &
based & Transaction
Transaction Processing
Processing
Enterprise Architecture
Architecture
Process Re-Engineering
Engineering
Business Consulting
Infrastructure
Managed Services
Strategy & Transformation
Transformation
ERP and Industry
Applications
Contact Center
Supply Chain
Management
Business Intelligence
Intelligence
Engineering Services
Customer Relationship
Relationship Management
Management
Modernization
DELL CONFIDENTIAL
Support
Infrastructure
Cloud
Services
Configuration &
& Deployment
End User
Virtual Desktop
End User
Data Center
Virtual Data
Center
Data Center
ProSupport
Hosting
X-as-a- Service
(Platform, IT Mgt S/W,
Apps, Software)
Network
Accidental Damage
Damage
Information Assurance
Support Services
Services
Hardware Warranty
Value-Added
Services
Network
BVS Strategy and Marketing
Dell’s working definition for cloud is…
“Model for enabling convenient, on-demand network access to a shared pool of configurable computing
resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and
released with minimal management effort or service provider interaction.”
• Very closely maps to the NIST definition
• The end use of the resource or service has no bearing as to how it is delivered
or deployed
• A balanced definition that can describe solutions deployed within the data center
as it can services consumed from an external provider
BVS Strategy and Marketing
What Is Cloud Computing (CC)
Perspectives:
• User perspective – CC is an elastic infrastructure built on utility-like concepts: on-demand
capacity, portability, pay-as-you-go and so on
• Provider perspective – CC is the ultimate decoupling between hardware and applications;
this does not necessarily imply the use of virtual machine technology
BVS Strategy and Marketing
Our view of cloud computing is characterized as
Open
Capable
Affordable
• Open standards/open-API approach
• Bring choice to end users not lock-in
• Work seamlessly across environmental differences (hardware, software,
hypervisor)
• Member of Cloud Security Alliance, OpenStack, partnership with
industry leaders
• No compromise across all layers of IT
• From cloud workshop services, to hardware enablement of massive
cloud service providers, from management of infrastructure for private
cloud build out to platforms for application development, Software as a
service and much more
• Re-use and re-purpose existing hardware, software, people and process
investments
• No lock-in so as to ensure best choice price-capability
• Not a rip-and-replace approach
BVS Strategy and Marketing
Dell on Dell
90%
FASTER
Application
Deployment
45 4
TO
APP deployment
day reduction
2/3 less
Fewer applications
9
Confidential
30%
Server
utilization increase
30 to 1
Server consolidation
50%
Of all servers are virtualized
$90M
Cost avoidance
with Virtualization
6,000
Servers eliminated
11,000
Servers virtualized
By 2010
BVS Strategy and Marketing
Cloud computing – Key concepts and terminologies
Cloud Delivery
IaaS
PaaS
SaaS
BVS Strategy and Marketing
Cloud computing – Key concepts and terminologies
Cloud Deployment
Hybrid
Public
Cloud Delivery
Private
IaaS
PaaS
SaaS
BVS Strategy and Marketing
Cloud computing – Key concepts and terminologies
Self Service
Cloud Deployment
Metering
Hybrid
Public
Cloud Delivery
Private
On
Demand
Resource Pooling
IaaS
PaaS
SaaS
Multi
Tenant
Elastic
Key Cloud Characteristics
BVS Strategy and Marketing
Cloud computing – Key concepts and terminologies
Other Cloud Characteristics
Virtualization
Fault Tolerance
Cloud Deployment
Metering
Service
Oriented
Hybrid
Public
Cloud Delivery
Private
IaaS
PaaS
SaaS
BVS Strategy and Marketing
Homogeneity
Self Service
On
Demand
Resource Pooling
Multi
Tenant
Elastic
Scale
Key Cloud Characteristics
Cloud Deployment Models
No cloud
Infrastructure
(On-Premise)
Software
Applications
Applications
Runtimes
Runtimes
Security & Integration
Security & Integration
Security & Integration
Databases
Databases
vServers
vServers
Virtualization
Hardware/Service abstracted
Virtualization
Dynamic
capacity and
pricing
Server
HWup or
Seamless scaling
down
Storage
Systems re-purposing
Databases
Hardware/Service
abstracted
Dynamic capacity and
vServers
pricing
Seamless scaling up or
Virtualization
down
Systems re-purposing
Security & Integration
Storage
Networking
Runtimes
Public/Private
Server HW
Customer
Runtimes
Applications
Customer
(as a Service)
Networking
http://www.slideshare.net/davidcchou/windows-azure-platform-2647184
Server HW
Public/Private
(as a Service)
Applications
Customer Managed
Platform
(as a Service)
Hardware, software &
Service abstracted
Databases
Dynamic capacity and
pricing
vServers
Seamless scaling up or
down
Virtualization
Systems re-purposing
Server HW
Storage
Storage
Networking
Networking
BVS Strategy and Marketing
Cloud delivery model – a few examples
Software
Software
Service
asas aa Service
Platform
as a Service
Infrastructure
as a Service
Target: End users
• Collaborative applications
• ERM, CRM, Supply chain apps
• Ops and manufacturing apps
• Engineering applications
Target: Developers
• Development tools
• Database, Middleware
• Infrastructure software
Target: Developers, Sys Admins
• Server, Storage, Network
• OS, Virtualization, File system
BVS Strategy and Marketing
Barriers to moving to cloud
•
•
•
•
•
Organisational readiness
Workload Profiles
Vendor tie ins
Security
Technology
BVS Strategy and Marketing
Cloud Computing: One of Dell’s definitions
Cloud Is Not About
Technology, It Is About Making IT
And More Responsive
Efficient
To The Business
BVS Strategy and Marketing
Customers are at a Tipping Point
Something Needs to Change
KEY IT PAINPOINTS
“Top IT challenges hindering business performance”
TODAY’S IT REALITY
“Budgets consumed just keeping the lights on”
20%
Rapidly changing and growing data
THE EFFICIENCY PROPOSAL
“Drive Efficiency and apply savings to business innovation
DRIVE UP
Strategic spending to improve the
organization
50%
Pace of change complicates application management
Maintaining infra inhibits innovation
80%
DRIVE DOWN
operational and data management costs
50%
Sophisticated infra takes more time
80% of $1.2 trillion is spent annually just to keep the lights on.
18
Confidential
BVS Strategy and Marketing
Unlocking IT Efficiency
THREE STEPS TO IMPROVED IT RETURNS
STRATEGIZE
PLAN
IMPLEMENT
MANAGE
MONITOR
GOVERNANCE / ITIL / SECURITY
Standardize
+ Achieve
Uniformity
+ Reduce number
of moving parts
+ Slash costs
Saved $150M+ migrating
off proprietary UNIX
architectures to Linux on
Dell x86
19
Confidential
Simplify
+ Eliminate. Unify.
+ Consolidate
+ Virtualization
+ Reduce touch
points
+ Shrink risk
Virtualized 7,000+ servers
for $100M+ over 2 years
Make the
Powerful Easy
to Use
Automate
+ Boost
productivity
+ Reduce manual
interaction
+ Manage growth
Patch to 90% of clients in
under 72 hours. Provision
servers in hours, not days
BVS Strategy and Marketing
Dell’s Efficient Enterprise Strategy
Open
20
Confidential
Capable
Affordable
BVS Strategy and Marketing
Efficient Architecture Journey
Cost Reduction
Strategic spend
to improve
the company
STANDARDIZE
Quality of Service
20%
SIMPLIFY
Agility
AUTOMATE
Improve
Resource
Utilization
Maintaining
legacy IT
environment
80%
Server Consolidation
Multi-Tenant
Speed
Deployments
Template Provisioning
Recover from
Failures
High Availability
Dynamic
Load Balancing &
Power Mgmt
Automated
Self-service
On- demand
Pooled Resources
50%
Pay as you go
“Cloud bursting”
50%
Reduced
CapEx
Reduced Operational
Costs
Reduced HA Cost and
Complexity
Operational Efficiency
Simplify Management
Agility
Fixed costs become
variable costs
Start
21
Confidential
Milestone
BVS Strategy and Marketing
Tenets of the efficient enterprise
What defines The Efficient Enterprise?
+
Standards-based - What percentage of your data center is still proprietary?
+
Virtualized - How many of your tier 1 production apps are virtualized?
+
Scaled out x86 - Why continue down the proprietary path when new Nehalem platforms outperform RISC for less money?
+
Automated - Deploy servers, storage and networking in minutes instead of days.
+
Incremental in nature, no rip and replace - Optimize the networking infrastructure you have while you move to a “wire-once” Ethernet-based philosophy going
forward.
+
No vendor lock-in, even Dell - Don’t fall for “new” proprietary models that promote vendor lock-in and increase complexity.
+ Services to deliver the Efficient Data Center - Assist in building it, build it, run it.
22
Confidential
BVS Strategy and Marketing
Virtual Integrated System
23
Dell Confidential
BVS Strategy and Marketing
Solution Concept Overview
Dell Virtual Integrated System (VIS)
Services and Support
Dell VIS Delivery Center
VIS Self-Service Creator
VIS Director
Simple catalog based self-service and automatic deployment of
workloads
Advanced application-aware workload and service
monitoring
Virtual Platform Integration Suites
Dell VIS Infrastructure
Advanced Infrastructure Manager
Rapid deployment of compute, storage, and networking resources
Intelligent Hardware
24
Dell Confidential
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager (AIM)
A single management point for physical and virtual resources that accelerates provisioning of heterogeneous hardware while providing a highly
dynamic and flexible environment.
Dynamic and Rapid Server
Deployment
Infrastructure
Provisioning
Capacity Planning &
Trend Analytics
Resource Tiering and
Pooling
Cost Allocation
Automatic Workload
Provisioning
Highly Available
Workload Mobility, P2V and
V2P
Deploy servers from pallet to production in
minutes
Automatically and intelligently redeploys
workloads across the infrastructure
Move workloads seamlessly between physical
servers and virtual machines
Workload Mobility, P2P
Move workloads between various makes/models of
servers and Hypervisors
Shared Infrastructure
Dynamically allocate servers, network connectivity
and storage access
Multi-vendor Support
Unified control for today’s heterogeneous data
centers
Dependency Mapping
Self-service Portal
25
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager
Dynamic server re-provisioning
• Rack Once, Cable Once
• No manual changes to LAN/SAN switches, cabling, storage LUNs
• No manual changes to network addresses, storage addresses
• No reloading software on servers
One moment servers are a
Windows cluster, on an internal
network, connected to LUN1…
The next moment the servers are a
Linux Web Grid, on an external
network, connected to LUNs 2 & 3…
26
Confidential
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager
Data center consolidation
QA / Test
Utilization – 35%
Pre-production
Utilization – 60%
Standby
Utilization – 0%
Production
Utilization – 50%
27
Confidential
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager
Improved availability – N+1 failover
Automate in-site failover across disparate hardware
Instantly restore servers, network, and storage access
Move back as needed
Test DR easily, non-intrusively, frequently
28
Confidential
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager
Simplified Disaster Recovery
Storage
Replication
Automate site-site failover across
disparate hardware
Instantly restore servers, network,
and storage access
Leverage storage synchronization
Test DR easily, non-intrusively,
frequently
29
Confidential
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager
Workload balancing
Add additional servers with appropriate
connectivity as-needed
Move servers to higher or lower-CPU
hardware as desired
Move back as needed
Power on / Power off for efficiency
30
Confidential
BVS Strategy and Marketing
Dell Advanced Infrastructure Manager
Dynamically migrate workloads –
Physical to virtual or virtual to physical
Seamlessly move servers in to and out of physical or virtual
physical or virtual machines
Instantaneous process: no delay
Move back as needed
No “conversion” = no risk of different software on each platform
software on each platform
31
Confidential
BVS Strategy and Marketing
Dell VIS Self-Service Creator
Providing IT users the power to deploy and manage their resources while enabling IT to respond faster to business requests and improve
control over IT environments.
Self-service Portal
Infrastructure
Provisioning
Capacity Planning &
Trend Analytics
Resource Tiering and
Pooling
Cost Allocation
Automatic Provisioning
Heterogeneous Ecosystem
Sprawl Control
Automatic Workload
Provisioning
Dependency Mapping
Group-based Reservations
Self-service Portal
Workload Templates
32
Role-based access for users to manage their
resources throughout their lifecycle
Automated, policy-driven delivery of IT compute
resources
Multi-vendor solution support across the
ecosystem, hardware, hypervisor, mgmt
Automatically reclaim underutilized or abandoned
resources
Role-based access to resource deployment within
dedicated infrastructure pool
Pre-packaged process automation workflows, tailor
without code changes
BVS Strategy and Marketing
Dell VIS Director
IT operations hub for your virtual environment providing an end-to-end view of infrastructure dependencies and relationships. Comprehensive
set trend analysis, predictive reporting and cost analytics giving greater level of visibility into IT environment.
Infrastructure
Provisioning
Capacity Planning &
Trend Analytics
Detailed View of
Infrastructure
Trend Analysis
Resource Tiering and
Pooling
Cost Allocation
“What-if” Planning
Automatic Workload
Provisioning
Dependency Mapping
Self-service Portal
33
Cost Analytics
Alerts
Intuitive view of infrastructure dependencies
Understand performance and utilization trends to
help with future planning
Scenario modeling to support resource planning
and impact analysis
Tracks utilization, costs and ROI for specific
configuration and consumption models
Identifies issues and resource contentions to help
speed mean-time-to-resolution
BVS Strategy and Marketing
With Dell VIS the experience is automated
VIS Self-Service Creator
 IT user requests VM
 Automated approval process
 VM is auto-provisioned for user
VMware vSphere Client
 Storage & Host resources added
to virtual platform automatically
 Approval requests and admin
functionality integrated with
vSphere client
34
VIS Director
 Monitor detects and diagnoses
two threshold alerts
 Workflow engine kicks of two
remediation processes
Advanced Infrastructure Manager
 AIM discovers, configures and
boots a new ESX host
 AIM adds the ESX host to
VMware automatically
EqualLogic Group Manager
 EQL provisions a new storage
volume
 AIM adds the ESX host to
VMware automatically
BVS Strategy and Marketing
Dell Virtual Integrated System & VMware…..enable the end-to-end delivery of cloud solutions
• Achieving a private, hybrid or public cloud requires solutions that deliver efficiency and agility to IT through
accelerating provisioning, increasing reliability, and dynamically managing capacity
• Dell & VMware deliver complementary components to enable customers to recognize the agility & cost
benefits of a true cloud environment
BVS Strategy and Marketing
Dell Virtual Integrated System & VMware
• Dell VIS reduces the time to
execute/deliver virtual & physical
resource capacity
• Dell AIM plug-in for VMware
vCenter, and the future
integration with VMware vCloud
Director, enables the ability to
leverage that IT capacity into a
consumption / billable IT resource
• Enables consistency of virtual
infrastructure between enterprise
& service provider datacenters:
virtual abstraction delivers same
security, performance,
connectivity and DR policies
INTEGRATED DELL / VMWARE CLOUD
SOLUTIONS
Dell & VMware deliver an efficient cloud
infrastructure, up/down the stack!
PROVISIONING
Dell VIS: workload provisioning
MANAGEMENT
Dell VIS: HW mgmt, monitoring &
remediation
VMware vSphere virtualization mgmt
CONSUMPTION
VMware vCloud Director: will be able to
leverage the Dell VIS delivered capacity
into a consumption model
BVS Strategy and Marketing
Dell | VMware: Better Together for Infrastructure & Management
Dell | VMware: Substantially simplify the management of physical & virtual infrastructure
and private/hybrid/public clouds through a single source, unique,
comprehensive and integrated management & monitoring solution stack
VMware vCloud Director –
Provision Anywhere*:
Build /Manage Private/Hybrid/Public CloudsvCD/VIS Integration for
Dell
Virtual
workload portability
Integrated System
VMware vCenter Infrastructure and Ops Monitoring/Mgmt Tools
Dell Services
Server Configuration Mgr
Service Manager
Integrien Tools
ChargeBack
Orchestrator
vShield Product Family
Heartbeat
Site Recovery Mgr
Configuration Manager
Converter
Application Discovery Mgr
VMware vCenter Server
FastScale
Workload Provisioning/
Deployment
VIS SelfService
Creator
VIS
Director
Single Pane of Glass Mgmt of Virtual and Physical Dell Infrastructure
Dell Management Plug-ins for vCenter
- Dell Mgmt Plugin for VMware vCenter (HW Mgmt)
- Storage Mgmt Plug-in*
- PowerConnect plug-in*
VIS AIM Plug-in
For vCenter
Advanced
Infrastructure
Manager
Dell | VMware
Storage
Integration
VMware
ESX
• Dell storage Management plug-in for vCenter *
• New Compellent storage
Dell
Infrastructure
storage
vCenter plug-in
• vStorage API integrations –
Intelligent Hardware
performance & functionality
• New Dell storage platforms
launching in 2011
• Dell/VMware SRM solutions
* Under Development
37
Summary
“Model for enabling convenient, on-demand network access to a shared pool of configurable computing
resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and
released with minimal management effort or service provider interaction.”
Open
Capable
Affordable
BVS Strategy and Marketing
Questions?
Thank You!