ThinkPad Edge
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ThinkPad Edge Messaging
POSITIONING STATEMENT
TARGET AUDIENCES
ThinkPad Edge: The Entrepreneur’s Edge
(Reliability combined with enhanced user
experience and progressive design)
SMBs for whom their PCs are a face of their
organization and want a stylish laptop
INTRODUCING THE RANGE
Why is this series important
ThinkPad Edge is specially designed for SMBs
The ThinkPad Edge combines the features and
performance SMBs need with style that is as
distinctive as its users. The new design philosophy,
features and functions were chosen to address
SMB customers’ unique requirements and
budgets.
Edge 11/13 and E220s
When you need more
portability, longer battery life and lower cost. E220s
when you need the latest technology and premium
features in a striking design.
Edge 14/15, Edge E420/E520 and E420s Wider
viewing area, High performance Intel Cores,
Discrete graphics, ODD, Fingerprint reader, digital
stereo microphones. E420s when you need the
latest technology and premium features in a striking
design.
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ThinkPad Edge Messaging
Pillars
SAVE TIME & MONEY
ENHANCED EXPERIENCE
PRIDE & CONFIDENCE
The ThinkPad Edge is budget friendly and
comes with green features and innovative
security features to save you time and money
The ThinkPad Edge provides
an unparalleled usage
experience
You leave your PC worries behind and
focus on your business when you rely
on the ThinkPad Edge.
•
Choice of processors: The ThinkPad
Edge comes with a choice of AMD or Intel
processors (select models) making them
very easy on the pocket
•
Stylish: The ThinkPad
Edge makes a statement
in your hands with it stylish
design
•
Legendary ThinkPad quality and
reliability: The ThinkPad has been
known for its legendary quality and
reliability and the Edge lives up to
this reputation
•
Green features: The ThinkPad Edge
come with ES 5.0, EPEAT Gold (select
models) and Power Manager that not only
make it extremely energy efficient, but
also let you configure the power settings;
thus saving energy costs
•
New contemporary
keyboard design: The
Edge comes with a new
contemporary keyboard
design, that gives you an
unparalleled typing
experience
•
Bold design with exciting colors:
It has a bold design and exciting
colors to match your style
•
Looks sophisticated: The
sophisticated looks match your
image and let s you project a
professional image
•
Spill-resistant keyboard: The
ThinkPad comes with a spillresistant keyboard that has a liquid
drainage system that protects it
from typical minor spills
•
•
Fingerprint reader (select models): The
Fingerprint reader makes forgetting your
password a thing of the past and makes
your PC more secure, helping prevent PC
breaches
Award winning service: The ThinkPad
Edge comes with Lenovo’s award winning
service, with best-in-class fix rates and
call response times.
•
Connectivity: The Edge
comes with a range of
wired and wireless
connectivity that lets you
stay connected wherever
you work and have access
to your network
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ThinkPad Edge Messaging
Inter series comparison
Edge E420 Compared to Lenovo B460: The Lenovo B460 lets you work faster and smarter at a low starting price. The ThinkPad
Edge E420 comes with similar performance but comes with the new island style keyboard, reliability features like spill-resistant
keyboard, trackpoint, multi-touch touchpad and award winning customer support and services making it ideal for SMBs looking for the
best business PC experience
Edge E420 Compared to IdeaPad V460: The IdeaPad V460 lets you work faster and smarter at a lower starting price and comes
with sharp looks. The ThinkPad Edge E420 comes with similar performance but comes with the contemporary ThinkPad keyboard,
new soft matte finish reflect your personal style, reliability features like spill-resistant keyboard, trackpoint, multi-touch touchpad, and
award winning customer support and services making it ideal for SMBs looking for the best business PC experience
Edge E420 and E520 compared to SL 410/510: The Edge E420/E520 come with the latest Intel technology and come in a choice of
colors. The SL 410/510 uses Intel Core 2 Duo technology and comes with the classic style and color. It is targeted at most price
conscious customers seeking the ThinkPad reliability
Edge 13” Compared to IdeaPad V360: The IdeaPad V360 is an ultraportable that lets you work faster at a lower starting price and
comes with sharp looks. The ThinkPad Edge 13 is an affordable CULV that comes with the redesigned island style keyboard, longer
battery life, more connectivity options such as WWAN (optional), reliability features like spill-resistant keyboard, 3 color choices to
reflect your personal style, choice of AMD and Intel options, trackpoint, multi-touch touchpad and award winning customer support
and services making it ideal for SMBs that are looking for the best business PC experience
Edge 11” Compared to ThinkPad X100e: The ThinkPad Edge 11” is a TopSeller ultraportable designed for sale to SMB customers
who are looking for every day low pricing on standard configurations purchased off the shelf. These customers do not require custom
images, custom models, global models or platform stability. For customers with any of those requirements, we recommend selling
ThinkPad X100e, which is fully customizable and available to bid into Large Enterprise and Public Sector accounts
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ThinkPad Edge Messaging
Inter series comparison
Edge 13 Compared to X201i: The X201i provides ultimate portability with 12.1” display, higher battery life (up to 11 hours battery life
with 9 cell), starts at 2.5lbs and provides up to 2X higher performance with Intel Core i3, i5, i7. The Edge 13 has a larger screen
size and comes with AMD as well as Intel options with a low starting price of $549
Edge E420/E520 compared to T410i/T510i: The T410i/510i provides portability with no compromise performance. It provides the
best performance with Intel Core i3/i5/i7 processors and comes with advanced security and ultimate durability. The Edge
E420/E520 comes with Intel Core i3/i5/i7 (Huron River platform) and have a new soft matte finish to match personal style. It is
priced lower than T series.
Edge 11 compared to X201i: The X201i provides ultimate portability with 12.1” display, higher battery life (up to 11 hours battery life
with 9 cell), starts at 2.5lbs and provides up to 2X higher performance with Intel Core i3, i5, i7 [X201 w/ i5-450M gets up to
2.8GHz w/ Turbo Boost vs. Edge 11 w/ up to 1.33GHz]. The Edge 11 is a step up from a Netbook…..in style and comes with AMD
as well as Intel options with a low starting price of $449
Edge E220 compared to Edge 11” and 13”: The E220s comes with the latest Intel Huron River platform and new features such as
mSATA, 720p HD Webcam. It comes in a striking new design, has Infinity display and is a highly mobile machine. It is an ultrathin
platform at .86” (thinner than Edge 11” and Edge 13”), and weighs 3.5 lbs (less than Edge 13”).
Edge E420s compared to Edge E420 and E520: The E420s comes in a striking new design, weighs only 4.1 lbs, is thin (23.1 – 31.2
mm), has Infinity display and is a premium machine.
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ThinkPad Edge E420 / E520
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ThinkPad Edge E420 / E520
POSITIONING STATEMENT
SELLING SUMMARY
• The latest technology in a refined Edge design (New
soft matte finish, Up to 13% thinner than Edge 14 and
Edge 15, Latest Intel Huron River Platform, HDMI,
2GB ATI Mobility Radeon 6630 , 1 and 2 GB VRAM)
ThinkPad Edge: The Entrepreneur’s Edge (Reliability
combined with enhanced user experience and
progressive design)
WOW features
•
Eye catching design in a new soft matte finish
•
Optional 2GB ATI Mobility Radeon 6630 Switchable
Discrete Graphics
•
Slender 29mm thin and weighs as low as 4.6 lbs
•
Next gen VoIP experience with 720p HD webcam
and Keystroke Noise Suppression software
•
Lenovo Enhanced Experience 2.0 for Windows 7
improves boot up time by up to 30% for boot up time
as low as 30 seconds.
•
Next gen VoIP experience with 720p HD webcam and
Keystroke Noise Suppression software
•
Features to ensure an enhanced user experience
(Lenovo Enhanced Experience 2.0, Full sized
keyboard with numeric keypad on E520)
•
Legendary Think reliability
•
Backed by award winning Support and Services
Claims
•
Lenovo Enhanced Experience 2.0 for Windows 7 improves
boot up time by up to 30% for boot up time as low as 30
seconds.
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ThinkPad Edge E420 / E520
SAVE TIME & MONEY
The ThinkPad Edge E420/E520 is
designed for SMBs and comes with
green features and innovative security
features to save you time and money
Pillars
•
•
•
Choice of processors: The
ThinkPad Edge comes with a
choice of AMD or Intel processors
making them very easy on the
pocket
Green features: The ThinkPad
Edge come with ES 5.0, EPEAT
Gold and Power Manager that not
only make it extremely energy
efficient, but also let you configure
the power settings; thus saving
energy costs
ENHANCED EXPERIENCE
The ThinkPad Edge E420/E520 provide
an unparalleled experience with its high
performance, stylish design, the new
keyboard and next gen VoIP
experience
•
High performance: The Edge
E420/E50 come with the latest Intel
Huron river platform, Lenovo
Enhanced Experience 2.0 for
Windows 7, 2GB AMD Radeon, 1
and 2 GB VRAM drives making
them high performance machines.
•
Stylish: The ThinkPad Edge
makes a statement in your hands
with it stylish design
•
New contemporary keyboard
design: The Edge comes with a
full sized keyboard with numeric
keypad on E520
Fingerprint reader: The
Fingerprint reader makes forgetting
your password a thing of the past
and makes your PC more secure,
helping prevent PC breaches
•
PRIDE & CONFIDENCE
You leave your PC worries behind and
focus on your business when you rely
on the ThinkPad Edge E420/E520
•
Legendary ThinkPad quality and
reliability: The ThinkPad has been
known for its legendary quality and
reliability and the Edge lives up to
this reputation
•
Bold design : It has a bold design
with new soft matter finish
•
Looks sophisticated: The
sophisticated looks match your
professional image and let s you
project a professional image
•
Spill-resistant keyboard: The
ThinkPad Edge E420/E520 come
with a spill-resistant keyboard that
has a liquid drainage system that
protects it from typical minor spills
Next gen VoIP experience : With
720p HD webcam and Keystroke
Noise Suppression software
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ThinkPad Edge E420 / E520
Sales / Channel
The ThinkPad Edge E420/E520 give you a host of choices to increase your revenue and profitability. It provides you the ability to provide ThinkPlus™
services, range of options and accessories. This coupled with the fact that ThinkPad notebooks are reliable and easy to manage reduce the demands
on costly support staff, further boosting your profitability.
Managed Service Providers
The ThinkPad Edge E420/E520 is an exciting new SMB notebook that has the quality and reliability the ThinkPad brand is renowned for. As part of a
comprehensive computing solution, the ThinkPad Edge E420/E520 come with Lenovo’s ThinkVantage® Technologies system management tools,
award-winning customer support and choice of services that include leading warranty, Priority Support and accident protection offerings. These,
coupled with Lenovo’s innovative partner programs and favourable pricing, make the ThinkPad Edge the ultimate SMB solution for MSPs
Services messaging
All ThinkPad customers receive Lenovo’s award winning Warranty Service and Support. You can upgrade your existing base warranty on your
mobile and desktop systems, expand the term of your coverage and/or improve response time and level of service. This means you get coverage
and features that you value most, with a fixed-term, fixed-cost service solution that fits your budget and allows you to accurately predict equipment
expenses over the term of your coverage. ThinkPlus Support provides a single source solution that can be incorporated into the program your
Business Partner provides. The flexible portfolio of offerings is designed specifically for small and medium size businesses and gives you and
your staff the peace of mind to focus on your business. Small business operations require priority attention to support needs and need fast, expert
product support to keep you up and running . Lenovo’s ThinkPlus Priority Support is an integrated product support solution that gives your and
your staff direct access to the right level of technical support on the first call, making your priority our priority. By-pass basic troubleshooting and
experience shorter hold times, reduced repair times and higher first time fix rates so that you and your staff can concentrate on mission-critical
business activities.
The unexpected can happen. Even to exceptionally engineered PCs. Lenovo ThinkPad Protection goes beyond the system warranty and
provides coverage for minor drops, liquid spills, and more. You'll have complete peace of mind by ensuring that your IT budget is sound, avoiding
the hassles and budget implications of paying for unplanned system repairs. ThinkPad protection lowers the notebook’s total cost of ownership by
extending its life and protecting your investment and provides a predictable way for small and medium business customers to budget for PC
repairs while maintaining user productivity. You can also guard against hard drive failure by selecting Lenovo Hard Disk Drive Retention. If your
hard drive should happen to fail, instead of returning the damaged part to Lenovo, you can keep your hard drive, retaining your valuable files.
Lenovo Hard Disk Drive Retention ensures that your confidential information never leaves your hands.
To learn more about these and other available Lenovo Services, visit www.lenovo.com/services
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ThinkPad Edge E420 / E520
Why buy this product over the competition
Comparison with previous generation
Edge E420 / E520 compared with Edge 14” and 15”: The new Edge
E420/E520 come with the latest Intel Huron River platform and weigh
10%-13% lighter than Edge 14 and 15. They are higher performance
machines with 2GB AMD Radeon, 1 and 2 GB VRAM. They come with
the latest Lenovo Enhanced Experience 2.0 and Lenovo RapidBoot
technology.
TBD
Recommended Options
TBD
They come with 720p HD webcam instead of the low light sensitive
webcam.
They do not come with the illuminated keyboard as on Edge 14 and 15.
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