Robbie Parish
Scottish Government
!
@
• Manage demand
• Improve
experience
• Reduce cost
Scotland’s Digital Public Services Strategy,
published in September 2012, sets the context for
the development of public services across the
country.
The national level actions contribute to the
following themes:
•
•
•
•
Citizen Focus
Privacy and Openness
A Skilled and Empowered Workforce
Collaboration and Value for Money
Digital Participation
Public Service Delivery
Digital Connectivity
Digital Economy
Digital economy
•
Open data agenda- supports digital economy – national and local
•
Citizen and business access to super fast broadband
•
Analytical resource in innovation centres a resource for business
•
SME friendly approach to procurement
•
Supplier development programme
•
Business Gateway
Connectivity
•
•
•
•
•
Step Change
Community Broadband Scotland
Demonstrating Digital
Mobile Policy / City Wi-Fi
World Class 2020
Effective use of data
•
Sharing of personal data to support delivery of joined up and personalised services
•
Research and analysis, through data
linkage, to inform design of services
•
Making data open and promoting data innovation
– transparency supports citizen engagement and accountability
– allows analysis of data beyond publishing organisation
– build on achievements on opening up spatial data
– build on capacity for, and investments in, data analysis
•
Cross cutting issues of skills, quality of data
Smart cities
Effective use of data
•
Sharing of personal data to support delivery of joined up and personalised services
•
Research and analysis, through data
linkage, to inform design of services
•
Making data open and promoting data innovation
– transparency supports citizen engagement and accountability
– allows analysis of data beyond publishing organisation
– build on achievements on opening up spatial data
– build on capacity for, and investments in, data analysis
•
Cross cutting issues of skills, quality of data
Smart cities
Collaboration and value for
money
• Re-use, before buy, before build
• High Level Operating Framework published
• Collaboration: Scottish Wide Area Network for efficiency and
interoperability
• Data hosting and data centre strategy: pursue cloud services and
consolidation. Comments recently sought from sector boards.
Delivery Model
Continuous
service
improvement
•
•
•
•
Reactive
Incremental
Moderate savings
Low risk
Straightforward
but not enough
Radical service
improvement
•
•
•
•
Proactive
Step change practice
Significant savings
Medium risk
Unglamorous
but impactful
Service
innovation
•
•
•
•
Proactive
Step change practice
Anticipated savings
Large risk
Glamorous
but scary
mygovscot – Vision
A place for people in Scotland to access public
services that are easy to find and simple to
use – services so convenient, people choose
digital first.
What is mygovscot?
• A place online providing access to all public services in Scotland
• A change programme for informational and transactional services
across the public sector
• A design philosophy – placing user needs at the centre of delivery
• A positive user experience – creating a central access point,
providing clarity to the information and services that are available in
Scotland
Why do we need it?
• Exponential growth in content – confusion
• Inconsistent and often poor user experience
• Channel shift opportunity
• Doing it once rather than 100 + times [i.e. standard
processes and functions for efficiency, design, look
and feel for user experience]
• Cost efficiencies
Scope of change
• Public Bodies
• Health
• Partnership working and collaboration with Local
Authorities
Approach to Delivery
• Project Approach
–
–
–
–
Agile method
The product will develop incrementally
Fine-tune requirements while they’re relatively easy to change
Mygovscot scope is potentially very large
• Release Schedule
– The wider releases of mygovscot have been carefully planned
– We’ve used the terminology Alpha and Beta for the 2 main
releases of mygovscot in 2014
Collaborative, multidisciplinary, agile service design
LISTEN
CREATE
DELIVER
Alpha
• The philosophy behind the alpha release is to
produce a proof of concept to test certain theories
around:
•
•
•
•
Approach to content creation and publishing
Technical architecture and design
Stakeholder engagement and collaboration across the Scottish Public Sector
External communication
• We plan to receive feedback while its still relatively
easy to change the product and approach
• We’re on track for the first release of mygovscot to
take place at the end of July 2014
Beta
• During Beta our focus is on user benefits and producing a
useful product
• We want to establish a strongly branded access point to
public services in Scotland
• We plan to establish a wide breadth of content to help
produce a more complete information architecture for the site
• This should realise significant user benefit by improving
findability of public services
• Additionally we aim to establish a sustainable approach to
maintaining mygovscot content
• Start to work in collaboration with public sector organisations
Standards & Guidelines
• Standards – A set of requirements that a service must
implement, unless a specific exception is made.
• Recommendations – Recommendations should be
implemented where it delivers benefits for the user and is
cost effective to do so. This will initially focus on the
endorsement of industry / open standards.
• Guidelines – Additional and supporting material that
partners could consider if they lack existing capability in
the relevant area.
• Support for change - The transformation team will work
with you to implement the changes required to provide an
enhanced user experience and cost efficiency.
Standards
Benefit
Target
Look n Feel
Services simpler and more
convenient to use
Alpha
UX Patterns
Services simpler and more
convenient to use
Beta
Information Architecture
Content can be readily syndicated
and linked across public sector
Beta
Content Taxonomy &
Classification
Content can be readily syndicated
and linked across public sector
Beta
Editorial Style Guide
Services simpler and more
convenient to use
Beta
Recommendations
Benefit
Options
Target
Web Accessibility
Citizens with disabilities can access
services via the web
WCAG
Beta
Web Document
Sharing
Citizens can readily access public
sector documents
HTML,
PDF
Live
Web Data
Exchange
Data can be readily be interchanged
between public sector organisations
and with citizens / business
CSV, JSON,
XML
Live
Web Video
Citizens can readily access video via
the web
h264
Live
Web audio
Citizens can readily access audio via
the web
MP3, AAC
Live
Web Syndication
Citizens can subscribe to services for
updates
RSS, Atom
Beta
Guidance
•
•
•
•
•
•
•
Web API design
Web Application Development
Web Application Testing
Web Application Operations
Web Application Release Management
Web Application Quality Attributes
Web Analytics & Social Media
Content
• Content inclusion
– We’re taking an approach focused on prioritised user needs
– Alongside the relationships these have with the public sector
• Publishing flow
– Initial focus for alpha is internal, with a form of partnership model longer
term
– We’re illustrating our thoughts from raw user needs to published content
Information Architecture
•
Browse navigation is using a two tier category approach in alpha, allowing
flexibility to move content items and to continuously improve categories
• Search aims to provide a robust, user friendly experience to
surface content relevant to search queries – it’s our catalyst
for improving browse
Information Architecture
• Early thoughts on our approach to information
architecture will also include;
– Straight forward, clear and beneficial meta data for all content
items
– A basic taxonomy to identify terms (parent / child), their
respective relationships and what the connections are – with the
approach being matured over time
– We will use current examples wherever possible e.g. Linked
Data resources
Transformation
The objective of the digital transformation activity is to enable public
sector services providers to:
• Increase use of digital channels and uptake of digital services
by
• Supporting the transformation of services for digital
channels/mygovscot
• Encouraging the development of user centric services
• Promoting common standards & guidelines
• Establishing a collaborative framework
• Building digital skills/capability
• Generating efficiencies
Transformation services
Digital
Consultancy
Provides
guidance on
• Role of Digital
• User Needs
• User
Experience
Project and
programme
support
Provides support
on
• Project Scope
• Project
approach
definition
• Change
management
implications
Standards and
guidelines
Provides
explanation
and direction
on the
application
of standards
and
guidelines
Roles and Skills
Provides
assistance on
the definition
of roles and
skills required
to deliver
digital projects
and
programmes of
change
Procurement and
supplier
management
Provides counsel
for supplier
selection and
management.
Seeks new
procurement
options such as
useful
frameworks for
digital
development
Measurements and
Benefits
Collaboration
Opportunities
Provides tested and
current
measurement
frameworks to
support service
providers to
demonstrate
benefits
Provides
opportunities for
organisations to
meet others and
explore
opportunities for
shared design and
shared solutions
Changing Culture
To become:
• Customer-centred
• Task focused
• Multidisciplinary
• Iterative
• Visual
• Innovative
• Agile
Through:
• Leadership
• Funding
• Experimentation
Culture
Strategy
Keep in touch
http://inside.mygovscot.org/
dps@scotland.gsi.gov.uk
@mygovs
cot
http://blogs.scotland.go
v.uk/digital/
http://www.scotland.gov.uk/Topics/Econom
y/digital/digitalservices
Scotland’s Digital Dialogue
http://www.scotland.gov.uk/Topics
/Economy/digital/Digital-Dialogue