Ambalal Sarabhai Enterprise Ltd
In service of Healthcare with Quality since 1980…
From then till today…
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Establishment Of ASE
History
Company Background
Current working
Future Prospects
Ambalal Sarabhai Enterprise Ltd
• Firstly established as Pvt Ltd on 27th June 1977.
• Converted to Public Ltd on 29th Dec 1980.
• First integrated pharmaceutical Giants in India.
• Ranked among Top 10 healthcare companies.
History
Ambalal Sarabhai Enterprise Ltd.
Diversification of ASE
 Drugs and Pharmaceuticals
 Petrochemicals, Industrial Chemicals, Intermediates,
Agrochemicals, Dyes
and Pigments Detergents, Toiletries and Cosmetics
 Electronics and Computers
 Industrial Machinery & Packaging
 Industrial Research and Development Consultancy
 Trading
Drugs & Pharmaceuticals
Sarabhai
Chemicals
Sarabhai M
Chemical
SG
Pharmaceuticals
Standard
Pharmaceutical
Synbiotics
 Production of the group accounted for about 8% of total production of drugs
& Pharmaceutical in India.

Founder - Sarabhai Chemicals
Late Dr. Vikram Sarabhai
(1919 – 1971)
Founder of various Organizations like
• Indian Space Research
Organization (ISRO)
• Nehru Foundation for
Development (NFD)
• Indian Institutes of
Management (IIM - A)
•
Amdavad Textiles Industrial
Research Association (ATIRA)
• Operations Research Group
(ORG)
Father of Indian Space Program
Drugs & Pharmaceuticals
 SG Pharmaceuticals started in collaboration with J R Geigy of
Switzerland.
 Sarabhai M Chemicals was pioneer in the manufacture of
Vitamin-C in collaboration with E Merck of West Germany.
 Standard Pharmaceuticals was a leading manufacturer of
penicillin.
 Synbiotics was the largest antibiotic manufacturing complex in
India in the Pvt. Sector in collaboration with E R Squibb of USA.
Sarabhai Chemicals Ranked As The Largest
Pharmaceutical Manufacturer .
Petrochemicals, Industrial Chemicals,
Intermediates, Agrochemicals, Dyes
and Pigments Detergents, Toiletries and
Cosmetics
 SG Chemicals & Dyes was established in 1955 in technical collaboration
with J R Geigy, Switzerland.
 Swastik was pioneer in the production of industrial, household detergents
& soaps in India.
 It was the exclusive manufacturer of the international renowned
Max Factor beauty aids in India.
 WHITCO was a detergent manufacturing unit with capacity of
10000 tons located at Kalol, Panchmahal District.
Electronics & Computers
 Systronics manufactures a wide range of electronic test, laboratory,
medical and industrial instruments.
 It is also the agent for Beckman (USA) and Bruckner (West
Germany).
 ORG Systems was an established leader in software development.
 Telerad – producer of TVs and CCTVs and distributor of Sony Professional
Video equipment in India.
Industrial Machinery & Packing
Sarabhai Machinery had collaboration with
1. Avesta (Sweden)
2.Pannevis (Holland)
3.Krauss Maffei (West Germany)
4. Luscher (Switzerland)
5. Bruckner (West Germany) &
6. Sakaphen (West Germany).
 ASE manufactured specialized packaging materials for its own
products.
Industrial Research Development
Consultancy
 SRC had 110 scientists for research in Pharmaceutical, Chemical &
Electronic field.
 It had also a very large animal house facility for undertaking
extensive toxicological and safety test of drugs, agrochemicals etc.
 Operations Research Group (ORG)was a leading multi-disciplinary
research and consultancy organization specializing in consumer and
marketing research.
Trading
 ASE is engaged in distribution of industrial and consumer goods
through channels of wholesale, semi-wholesale & retail outlets.
 WIPS was a leading authorized dealer for Gujarat of Philips welding
electrodes and industrial luminaries, NGEF electro-motors, BCH
switchgear, MECO measuring instruments, OZR shock guards, etc.
 Cotton & Cloth operated a chain of Dept. Stores known as
“Shahibag” in greater Bombay.
 Sarabhai International Ltd. was registered Export House.
 P T Kamal Tex was a joint venture of ASE in Indonesia
manufacturing Cotton, Polyester, Rayon and Blended Yarn and
Sewing Thread.
Joint Ventures
 ORG Informatics Limited
 Joint venture with Global Asia Partners (GAP)
 Leading system integrator with strong presence in IT solutions and
Telecom sector with clients like ONGC, ITC, Infosys, LIC, MTNL,
Hutch, Siemens etc.
 Sarabhai Zydus Animal Health Ltd.
 50-50 joint venture with Zydus Cadila group, formed in 2001
 Veterinary care – one of the top 3 players in India
Current Scenario
Ambalal Sarabhai Enterprise Ltd
Current Business
• Pharmaceuticals
▫ Pharmaceutical Marketing
▫ Specialty - Oncology
▫ Generics Drugs
▫ Formulation business
• Bulk Drugs
▫ Fermentation
▫ Chemical APIs
▫ Vitamin C
• Electronics
▫ Test & Analytical Instruments
▫ Professional TV equipment
Companies
30 %
50 %
Sarabhai Chemicals
• Pharma Division
▫ Ethical Formulations through Business
Associates
• Specialty Division
▫ Oncology – own marketing force
• Generic Division
▫ Through Distributors
• Formulation Division
▫ Marketing rights to other Pharma Companies
Specialty Division – Oncology
• Special Marketing team.
• Covering entire India, with total of 14 HQ.
• Last year Turn over – Rs. 3.28 Cr.
• Budgeted Turn over – Rs. 5 cr.
• Milestone :
‘Hydrea’ – Manufacturing & Marketing rights.
‘Cardioxane’ – Marketing Rights.
Product List
J&K
Punjab
Chandigarh
Delhi
Rajasthan
UP
Patna
Gujarat
MP
Maharashtra
Karnataka
AP
TN
WB
Orissa
HQ in India
Total : 14
Bulk Drugs
• Synbiotics
▫ Amphotericin
• SC Bulk Drugs
• SMC (new plant to be erected)
▫ Vitamin C
Features
• Production - Fermentation
based Active Pharmaceutical
ingredients.
• Amphotericin B NonParenteral
Grade(E.P/B.P./U.S.P./J.P)
• Amphotericin B Parenteral
Grade (E.P/B.P./U.S.P./I.P)
• Amphotericin B for Injection
(Lyophilized)
Electronics
• Systronics
▫ Test Instruments
▫ Analytical Instruments
• Telerad
▫ Professional TV equipment (SONY plus others)
Features
• Leading manufacturer of analytical, test measuring & cathode ray
oscilloscopes since 1965
• Presently has 12 branches and more than 300 dealers all over India
• Strategic tie-ups to market products like GC, HPLC, PCRs, etc with
strong focus on marketing of products for international manufacturers
like AIL, Mecasys, Eutech, etc
ASENCE
• Asence Pharma Ltd. is a subsidiary of ASE Ltd.
• Asence has full fledged office in US to efficiently cater the export
market
• Company is into export marketing of bulk drugs and formulations
• Asence sources products from ASE as well as other companies in
India and China
• Asence has presence in 40 countries
Joint Venture
• Vovantis Pvt Limited – Effervescent Tablet
Manufacturing Facility.
• Novartis India Ltd – marketing rights for Cardioxane.
• Bristol Meyer Squibb ( BMS ) – Hydrea.
• Abbott India Ltd – Tramadol, Contramol.
• Effervescent Tablet
Manufacturing Facility
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Denture Tablets
Paracetemol
Vitamin C
Enzymes
Future Prospects
Amabalal Sarabhai Enterprise Ltd
Infertility Division - Expansion
• Launch new high end molecules.
• Combination Infertility Products
Pipeline…
Financial year 2013 - 2014
• New Division Launch
1. Critical Care
2. Derma Cosmetology Division
Pipeline…
Financial year 2014 - 2015
• New Division Launch
1. Nephrology
2. Gastrology
VISION 2020
To get 100 Cr. Turnover in
Sarabhai Chemicals Specialties.