IBM Smarter Content Summit
Ulrich Leuthner
Director Marketing
ECM
Leverage Content
to drive new
Insights and
differentiated
Value
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IBT@DMSEXPO
IBM Smarter Content Summit
IBM ECM – Meeting the customer with industry
leading value propositions
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CAPTURE
and gain control of the content to determine the value
ACTIVATE
and put the content in context
SOCIALIZE
for better collaboration and access
ANALYZE
and identify patterns to gain insights
GOVERN
for reduced cost and risk
© 2013 IBM Corporation
IBM Smarter Content Summit
> Information has value.
It delivers insights. It identifies opportunities.
Do you know its value?
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© 2013 IBM Corporation
IBM Smarter Content Summit
> Information has cost and risk.
It increases IT costs. It creates legal obligations.
Do you know its cost and risk?
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© 2013 IBM Corporation
IBM Smarter Content Summit
Multiply the VALUE of your content
Reduce the cost and risk
It has become economically irrational to
keep unnecessary information—and IT-only
strategies for dealing with rising cost and
volume are not sufficient
Multiply the value of content
It is economically advantageous to use the
content LOB can now access to transform
the way they serve clients and run the
business—but most aren’t doing so
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© 2013 IBM Corporation
IBM Smarter Content Summit
Why act? New realities require new actions
Information explosion
“Big data will be a key differentiator in
terms of information about customers,
preferences, etc.”
– Banking CEO, U.S.
Social networks and mobility
“Mobility and social networking
are key drivers to innovate new
business models.”
– Professional Services CEO, Turkey
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IBM CEO Global Study, 2012
© 2013 IBM Corporation
IBM Smarter Content Summit
Harness the content, apply the pattern
Smarter
Content
Solutions
CAPTURE
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ACTIVATE
SOCIALIZE
ANALYZE
GOVERN
© 2013 IBM Corporation
IBM Smarter Content Summit
Announcing: IBM Content Navigator and IBM Case Manager
Content everywhere,
business anywhere
CONTENT IN CONTEXT
Gain more insight with mobile and
social
DESIGNED FOR SOLUTIONS
Innovate on your terms, quickly & costeffectively
POWERFUL YET NIMBLE
Built for business, simplified for users
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The new Smarter Content experience
IBM Smarter Content Summit
Smarter Content Solutions
Solving critical business needs, delivering value
IBM Patient Care and
Insights
IBM Intelligent
Investigation Manager
IBM Information
Economics
 Access and enrich patient
information
 Identify patterns and build
evidence-based insights
 Find intervention
opportunities
 Deliver accountable,
personalized patient care
 Discover complex
patterns
 Better understand
fraud characteristics
 Automatically flag issues
and manage case resolution
 Save money, protect
corporate reputations
 Eliminate unnecessary cost and
risk by defensibly disposing of
data debris
 Align cost to value through
value-based archiving
 Reduce information risk by
instrumenting privacy,
e-discovery and regulatory
policy across the data
environment
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© 2013 IBM Corporation
IBM Smarter Content Summit
IBM solutions transforming your industry
BANKING
ENERGY
 Advanced Customer Service
Resolution
 Agency and Customer Service
 Bid Management for Logistics
and Transportation Services
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GOVERN
HEALTH
INSURANCE
 Claims Optimization/Benefits
Adjudication and Exception
Management
 Complex Loan Origination and
Processing
 Coordinated Patient Care
 Engineering and Technical
Document Publishing
MANUFACTURING
RETAIL





Fraud Investigation
Incident Management
Judicial Case Management
New Banking Regulation
Supplier Content and
Communication
 Underwriting Optimization
© 2013 IBM Corporation
IBM Smarter Content Summit
IBM is the market leader
‘IBM's transition, which started in
2010, from a more technologycentric focus to one emphasizing
high-value, line-of-business and
industry solutions …
is showing results.’
— Gartner
ECM Market Share Report, April 30, 2013
Gartner Forrester
Leader in major ECM categories
 Enterprise Content Management
– Gartner MQ Leader
 Enterprise Content Management
– Forrester Wave Leader
 Dynamic Case Management
– Forrester Wave Leader
 Enterprise Information Archiving
– Gartner MQ Leader
 Message Archiving
– Forrester Wave Leader
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© 2013 IBM Corporation
IBM Smarter Content Summit
Leading the way in smarter content solutions
High-value, smarter
content solutions
Industry leading
capabilities
World-class
partner ecosystem
For more information: ibm.com/software/ecm
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© 2013 IBM Corporation