March 2011
SmartCamp – 6 Min Pitch
© 2011 IBM Corporation
We have set ourselves the challenge of changing the way the world
works
Smart traffic
systems
Smart energy
grids
Smart food
systems
Smart
healthcare
Smart water
management
Smart supply
chains
Smart
regions
Smart cities
© 2011 IBM Corporation
Ecosystems are built around entrepreneurs
Think big, think different
Steve Jobs
Music\Media
Jeff Bezos
Commerce
Henry Ford
Transport
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Thomas Watson
Information Tech
© 2011 IBM Corporation
We are looking for innovative business models
Smart is about organizations becoming
instrumented, interconnected and intelligent (3i’s)
+
+
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Solutions should demonstrate how the apply the 3i’s
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© 2011 IBM Corporation
Examples: SmartCamp Companies 2010
Ireland – Analytics platform for Forestry Industry (UK\Australia)
Stockholm – Online water protection analysis (China\India)
Boston – Anti counterfeit for medicines (Nigeria)
Tel Aviv - Smart grid for the enterprise (Global)
UK – ‘Fingers of the internet’ (Spain\US)
Silicon Valley – Smart parking (US)
Silicon Valley - Connected healthcare (US)
Paris – Scientific image sharing platform (France\CH\UK)
Copenhagen – Monitoring platform for tanks and silos (EU)
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© 2011 IBM Corporation
More information
We are looking for entrepreneurs with global ambitions who are helping
to build a Smarter Planet – early stage companies who are potential candidates
for top tier venture funding.
The following useful background and context information
http://www.ibm.com/smarterplanet/us/en/
http://www.facebook.com/peopleforasmarterplanet
http://twitter.com/#!/smarterplanet
http://www.ibmsmartcamp.com/
© 2011 IBM Corporation
6 Min Video Pitch Presentation
As part of the selection process we require a short 6 min video presentation
The presentation needs to cover the following areas:
1.
Elevator pitch
2.
The problem
3.
The customer
4.
The solution
5.
Business model
Be sure to focus on how this aligns with the Smarter Planet vision. Be sure to focus
on progress you have made to date (what you have achieved). You should spend no more than 1
min on each of the topics above. Ideally aim to video record both yourself and the presentation
(or just yourself if not using slides). The video should be uploaded to a site like Youtube or Vimeo.
© 2011 IBM Corporation
6 Min Video Pitch Presentation
1.
Elevator pitch
Short, Simple, Memorable: “What, How, Why.”
“We’re X for Y” is ok if 1) it’s true 2) X & Y are well-known
Max 3 key words / phrases, 2 sentences.
“SlideShare is the world’s largest community for sharing
presentations.
“Mint.com is the free, easy way to manage your money online.”
2.
The problem
What is The Problem? Make it Obvious.
3.
The customer
Who has it? How Many? How do you know?
Stats, examples, research, links.
4.
The solution
Describe why your Solution makes customers very happy
Does it better, different than anyone else
5.
Business model
Describe Top 1-3 Revenue Sources
Prioritize by Size, Growth, and/or Potential
Cite current market activity / customer behavior as proof
© 2011 IBM Corporation
6 Min Video Pitch Presentation
Smile. It’s ok to have fun when you pitch
As our friend Nic Brisbourne (http://bit.ly/fn9vRI) says ‘ Pitch me like I’m your best friend’
 Give it straight
 Keep it interesting
 Deliver it like a conversation rather than like a firehose
 Try to inject some humour
 Focus on the areas that your friend wants to hear about
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© 2011 IBM Corporation
Examples: SmartCamp Mentors 2010
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© 2011 IBM Corporation