Mrs. Roop Sharma
President
Cable Operators Federation of India (COFI)
We need to Review the DAS Law and Regulations
TDSAT Seminar, Gangtok (Sikkim)
17 September 2014, Hotel Mayfair, Gangtok
Mobile: 9810069272 roopsharma21@gmail.com

1.
Transparency a) Revenue to Government.
b) Pay Broadcasters to get full revenue.
c) Correct TRPs.
2.
Consumers to get good quality cable service,
Broadband, Internet at reasonable rates.
3.
A-la-carte choice and lowered billing to consumers.
4.
LCO/ LMO not to go out of business.
5.
Increase in ARPUs through VAS like VoD, Games, e-
Services.
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But Here Digitalisation means Seeding of STBs seeding of imported old technology based STBs without
BIS standards, no BEE rating, no Interoperability , MPEG2 old technology, No guarantee and warrantee; forced on consumers with billions of foreign exchange going outside the country without achieving the above.
 No promotion to Indigenous Manufacturers
 No Right of Way given to operators by States
Minimum Guarantee Deals, Gross Billing,
Default Packages Still CONTINUE
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4

TRAI’s Draconian Regulations that are
Dangerous to Cable Operator’s Business
1.
Tariff Order :dt. 30.04.12 (No 3 of 2012)
2.
Interconnect regulation: dt: 30.04.12 (No 9 of 2012)
3.
Quality of Service regulations: dt:14.05.2012 ( No 12 of 2012)
4.
Consumer Complaint Redressal (DAS) Regulations dt:14.05.2012 (No.13 of 2012)
Infringement of Fundamental Rights (LCO’s Business
Rights on consumer data, billing, CAF/ SAF Forms, activation/ deactivation of STBs etc. have been given to MSOs.
He has been made only a service and collection agent by TRAI without a fixed salary )
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TRAI’s Draconian Regulations that are
Dangerous to Cable Operator’s Business
 Revenue share of LCO to be decided by MSO after mutual negotiations. LCO needs a barest minimum fixed revenue to build, upgrade, maintain and operate his network to provide prescribed standards of service to consumers.
This minimum not defined and not assured. CAS regulations had assured him this.
 Clause 4(a) of Tariff Order : FTA & Bouquet of FTA
Channels, Revenue share of MSO-55%, LCO-45% as a fallback arrangement.
 Clause 4(b) of Tariff Order : Pay Channels and their
Bouquet. Revenue Share of MSO- 65%, LCO- 35% as fallback arrangement.
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Tariff Order No. 3 of 2012
Dt. 30 Apr 2012 (Contd)
 Clause 6(1) (B) of Tariff Order : MSO to decide rate of BST
Bouquet- Not to exceed Rs 100, can be lower than this, thus revenue share of LCO can also go down lower than Rs 45.
 Clause 6(1) (D)Tariff Order : subscriber of DAS to subscribe a basic service tier or basic service tier and one or more pay channel or only free to air channels or only pay channels or pay channels and free to air channels. (Note: If subscriber subscribes only a few pay channels, LCO share will further go down).
 Clause 6(1) (E) Tariff Order : MSO will decide rate of Pay channels or their bouquet with a minimum monthly subscription, not exceeding Rs 150 (exclusive of taxes) per month.
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Definition of MSO as given in Cable TV Rules 2012
 MSO can do direct networking in the last mile. Thus he is a competitor to his own LCOs.
 This is also against Supreme Court judgment of 2007 in the case of Star TV v/s Sea TV (Appeal (civil) 5524 of 2005.
“ Multi-System Operator ” means a cable operator who has been granted registration under rule 11C of the Cable Television Networks
Rules, 1994, and who receives a programming service from a broadcaster or its authorised agencies and re-transmits the same or transmits his own programming service for simultaneous reception either by multiple subscribers directly or through one or more local cable operators and includes his authorised distribution agencies, by whatever name called”
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LCOs
Unfair Revenue Sharing
Only LCO Revenue being shared, not of MSO or Broadcaster
MSOs Broadcasters
Subscription from FTA channels (only 45% share left)
Earlier LCO kept 100%
Get 55% of FTA channel revenue .
Get paid for all channels, selling in bouquet or a a-lacarte.
Subscription from ‘Pay’
Channels ( only 35% share left)
Consumer may or may not opt for a ‘Pay’ channel
If vertically integrated MSO , he gets most of the 65% of Pay
Channel Revenue.
Force unpopular channels to subscribers in bouquets and get paid even for them, FTA or
Pay.
Revenue from Broadband/
Internet (all gone to MSO)
Uses LCO network for reaching broadband to subscribers.
Does not pay any revenue share.
.
Get advt revenue in ‘Pay” channels too.
Revenue from ads in local video channels (All gone to
MSO)
In analogue and CAS Regime,
LCO/ LMO was able to run a video channel and earn revenue and could subsidize poor consumers.
All Revenue from Video channels gone to MSO . A number of local video channels(unregistered), to the extent of 20 channels or more are provided to consumers using LCO network . No ad revenue or carriage fee given to LCO.
Revenue from sponsored and promotional programmes.
Revenue from dubbed channels, channels created by mix and match of their other channels like old serials etc. where no content cost involved.

LCO
Unfair Revenue Sharing (Contd..)
MSO Broadcasters
Revenue from sponsored local programmesto MSO)
(All gone
LCO/ LMO do not get any
CARRIAGE Fee
Retained consumers with local news, community functions and live shows. (All gone to MSO).
Gets heavy carriage fee from hundreds of channels without sharing it with LCOs whose networks are used to reach the subscribers.
Revenue from paid news campaign.
Makes money from political campaigns, value added services(HD, VOD, games), paid news and other sponsored events but no share given to LCOs to use his subscribers.
Revenue from In-content advertising, tickers, logos, scrolling ads and violate adcap rule prescribed in Cable
TV Rules, still get away
LCO builds, maintains, operates, upgrades and service his network, pays salaries to staff.
LCO/ LMO is the biggest
Loser, fearing unemployment
MSO floats IPO and makes huge money from public based upon connectivity of the LCOs but does not make them partner of his business
Sell Indian content in international market but do not benefit Indian subscribers .
MSO is the Second
Gainer creating virtual monopolies
Broadcaster is the gainer in DAS Regime 10

LCO
Unfair Revenue Sharing (Contd
..)
MSO Broadcasters
Revenue from sponsored local programmes(All gone to MSO)
LCO/ LMO do not get any
CARRIAGE Fee
Retained consumers with local news, community functions and live shows. (All gone to MSO).
LCO builds, maintains, operates, upgrades and service his network, pays salaries to staff.
LCO/ LMO is the biggest
Loser, fearing unemployment
Gets heavy carriage fee from hundreds of channels without sharing it with LCOs whose networks are used to reach the subscribers.
Makes money from political campaigns, value added services(HD, VOD, games), paid news and other sponsored events but no share given to LCOs to use his subscribers.
Revenue from paid news campaign.
Revenue from In-content advertising, tickers, logos, scrolling ads and violate adcap rule prescribed in Cable
TV Rules, still get away
Sell Indian content in international market but do not benefit Indian subscribers.
MSO is the Second
Gainer creating virtual monopolies
Broadcaster is the gainer in DAS Regime
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 LCO/LMO Builds, Operates, Maintains
Network and provide Service to consumer, collect Tax but
MSO DECIDES HIS REVENUE
 LMO/ LMO Share -
 35% of Pay Channels
 45% OF BST (Basic Service Tier of FTA Channels)

NEGOTIATION/ OFFER OF MSO on Revenue share is Temporary, only an EYEWASH to trap and divide LMOs.
 MSOs provide same CONTENT but different offers.
 Payment of Taxes

TRAI should Relook on MSO/ LCO relationship & Revenue Share.
NOW MSO Negotiations an Eye-Wash. If fail, only 35% for
LCO/ LMO
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14

DAS:- Disputed Addressable System
Quality of Service Regulations , 12 0f 2012
(Dt 14 May 2012)
Even after two years of implementation and
Eleven Directions ( Recent ones : 02 Dec, 13 Dec 2013 & 27
May 2014)
 MSOs are yet to generate bills as per SMS system.
 Many FIRs have been registered against LCOs
 Consumers are forced to pay higher subscriptions to please
‘Pay’ Broadcasters.
 Threatening advts are shown to consumers by TV channels, either to fill up CAF or face a blackout.
DO WE CALL THIS A SUCCESS OF DIGITISATION?
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DAS :-Destructive Addressable Systems
Pay channel tariff hiked by 27.5% from 01 Apr 2014.
(In two steps)
 TRAI went to Supreme Court on its own to help Pay channels. Rates increased without consultation and open house discussion and ignoring all ground realities
 Who gains? Large broadcasters who control pay channel distribution through their aggregators, DTH and MSOs.
 Who loses? Millions of poor people living in Phase 3 & 4 areas which are not digitised suffer the most. Phase 1 & 2 subscriber also pay more for Pay channels.
 Media Gagged . NO Protests as Media is a partner or gagged and no news goes out.
This Hike has been challenged in TDSAT by a consumer organisation , Independent MSOs and many LCO
Associations.
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We welcome new government ‘s stand to bring interoperability in STBs.
This requires -
 BIS specifications for STBs be amended.

TV standards be be redrafted to include CI (Common Interface) in IDTV sets(
Integrated Digital TV) so that separate STB is not required.
 Cable TV Rules 2012 should be amended .

Interconnect Regulations require amendment. This will make one sided audit requirement of Pay Broadcasters redundant.

A common CAS be designed and made mandatory by the government. DOT is already in the process of creating an Indian CAS.
 STBs must be available in the open market as stipulated in Cable TV Rules and
TRAI Regulations.
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 DAS licence should be given to group of operators co-operative on Fast track basis. Pay channels should be made available.
 Licence /Registration for 10 years for Cable
Operators like DTH and MSO.
 Review of Regulation of Tariff Order,
Interconnect Regulation, QoS etc.
 Digitisation in Phase III & IV should be ongoing process. Broadcasters must make DAS interconnect deals.
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Wishlist of Cable Operators (Contd)
 CAS type Revenue Share model to ensure a fixed minimum revenue to LCO per subscriber.
FTA-100%
Pay TV-25%
 Retail MRP of every pay channel to be Fixed - Like Rs 5 in CAS
(Conditional Access System).
 Encourage digital FTA networks and 30-50 unencrypted FTA channels including Doordarshan in all digital Networks, atleast for next five years to help poor consumers adopt digital technology without undergoing financial hardship.
 Ownership of Customer connection remain with LCO.
 Standard Interconnect Agreement made by TRAI for all MSOs,
LCOs and consumer.
 Billing, Activation, deactivation of STB with LCO. Also CAF, SAF
Forms with LCO.
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 LCO should get a share of Carriage Fee paid to MSO by
Broadcasters.
 Carriage Fee of video channels of MSO should also be given to
LCO for using his network
 Advertisement Revenue of Video Channels of MSO should be shared with LCO.
 Indigenous (Local) Set Top Box manufacturing encouraged.
 STBs should be available in open market as given in regulations.
 Uniform/ No Entertainment Tax all over India.
Standard Agreement for all MSOs.
 Disconnection of Signal to LCO by MSO should not be resorted to in consumer interest. MSOs should treat LCOs as partners rather than always look at capturing them by unethical means.
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 What MIB and TRAI should have done, is being done by TDSAT
 It is Finding flaws in Regulations
 It is trying to create level Playing Field between all stake holders
 TRAI thinks once it has framed the regulations on paper, it has finished with its responsibility.
 MIB thinks, once a law is made, its job is finished.
 Both TRAI and MIB play the ball game passing the ball in each other’s court to take next step
 Both MIB and TRAI take shelter of Parliament passing the law and forget that it is they who drafted it .
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Mobile: 9810069272 roopsharma21@gmail.com