WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill Problem India pesticide gas leak Wafermaker fire Dangerous chemicals used on-site Plant located next to Elementary School Parents and community fearful Situation Analysis Good standing in community Silicon wafer manufacturer Company follows safety protocols Many employees live in Oakleaf Excessive media coverage -Wafermaker Fire -India gas leak GOAL For Wafermaker to be perceived as a safely operating plant. Primary Focus Parks Elementary School PTO / Parents of Parks’ students Community Employees Media Government Agencies Stockholders / Investors Objective 1: Parks Elementary School To communicate effectively and efficiently with the Parks Elementary school so they are equipped with accurate information regarding the Wafermaker plant's safety procedures. Objective 1: Strategies Strategy 1: Private School Meeting Strategy 2: Public School Meeting Strategy 3: Chip’s Video Strategy 4: Chip’s Art Contest Objective 2: PTO / Parks Elementary Parents To diffuse negative emotion about Wafermaker’s use of chemicals to the parents so they believe Wafermaker is a safely operating plant. Strategy: Luncheon with speech Objective 3: Community To demonstrate safety procedures to the community to alleviate concerns about the plant's impact on Oakleaf. Strategy: Open plant tours Objective 4: Employees To inform employees about the consequences of the fire so they support Wafermaker's image of being a safely operating plant. Strategies: Company meetings Complaint avenues Objective 5: Media To provide complete information to the media so they accurately report the facts regarding the Wafermaker plant. Strategies: Press Conference Media kit Objective 6: Government Agencies To address the plant's use of chemicals to the various government agencies so they reduce anxiety related to the procedures used at Wafermaker. Strategies: City Hall Meeting Media Kit Objective 7: Stockholders/ Investors To communicate that Wafermaker is not a high-risk investment to the company's stockholders so that they will maintain their current stock portfolio with the company. Strategy: Information packet Thank you!