Yamal-Nenets autonomous district Reindeer Meat Export Yamal at a Glance Area - 770,000 sq km, one of the largest Russian regions 50% of the territory - above the Arctic Circle 530,000 people, 59% are Russian 36,000 indigenous people (nenets, khanty, selkups), 40% are nomads Salekhard – 1595, other cities – 1960s Gross Regional Product – $30 billion 80% of Russian gas production, 20% of global gas production Reindeer Breeding in Yamal Available Resources The largest heard in the world 660,000 reindeers 14,000 indigenous people leading traditional way of life About 70,000 heads are slaughtered annually for meat industry Local Investment Projects 5 new slaughter houses and freezing rooms Waste minimization - processing of velvet antlers, blood and hides Reindeer Meat Export to EU 2002 High technology slaughter house designed by Finnish company Kometos was commissioned; EU certified equipment was purchased; municipal enterprise Yamalskie Oleni was registered; employees were trained in Finland. Modules: slaughtering, cooling, freezing of carcasses; treatment and cooling of byproducts, semi-finished products productions. Capacity: 360 heads per day; 20,000 heads per slaughtering season; 500,000 kg of meat products. Director: Maltsev Evgeniy Valerievich 2004-2006 New modules were commissioned – production of sausage, dumplings and meat and bone meal 2008 – 2014 Reindeer meat export to EU – Sweden, Germany, Finland HS Code (Russia): 0208 90 600 0 http://yamaloleni.com Products Range Reindeer meat in carcasses and half-carcasses Semi-finished cuts (reindeer fillet, hind leg, loin, etc.) in thermocontractable vacuum packaging Reindeer meat mince in thermocontractable vacuum packaging Canned stewed reindeer meat Sausages: cooked and half-smoked sausages, thin and thick small sausages Cooked & smoked products: reindeer ham, reindeer shoulder roll, reindeer fillet, reindeer side, reindeer neck http://yamaloleni.com Certificates Certificate of Compliance with Russian and EU Requirements (2012-2015) Certificate of Compliance with ISO 9001-2008 (2012-2015) Certificate of Compliance with Russian and EU Requirements (2009-2012) http://yamaloleni.com Reindeer Meat Export Target market: organic food market of Switzerland, China, South Korea, Japan, Denmark, Norway, Sweden, Canada, Abkhazia, Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan Characteristics of consumers: traditionally close ties to nature, growing health consciousness, demand for high quality products, willingness to pay higher prices for quality products