Healthy Transportation
lessons from Missoula In Motion
Missoula Valley
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Population about 80,000
Elevation 3200 ft
Major employers
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Hospitals
US Forest Service
University
Municipal Government
Non-profits
Transportation Options
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Trail network
Transit
Vanpool
Transportation Demand Management
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TDM focuses on the demand for movement of
people and goods rather than cars
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The most efficient system is a synergy of Biking,
Public Transit, Pedestrians, and Cars. They all
have their place
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Our programs revolve around educating folks
about their transportation options and plugging
them into what modes fit best into their lives
Missoula In Motion helps local
businesses, institutions and
individuals address transportation
needs in our community.
Our programs aim to:
 Reduce traffic congestion
 Improve air quality
 Promote individual and
community health
 Alleviate parking pressures
 Save everyone time and
money
Why Healthy Transportation
Impacts on Individuals
Average Annual Household Expenditures, 2008
Item
Proportion of Total
Expenditure
housing
34%
car ownership & operating expenses
17%
food
13%
utilities
7%
health care
6%
Entertainment
6%
Apparel
4%
household furnishing
3%
education
2%
2008 Bureau of Labor Statistics Consumer Expenditure Survey
Impacts on Business
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Job Satisfaction
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Employee
Recruitment
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Productivity
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Land and Facility
Costs
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Good Neighbor
Impacts on the Community
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Quality of Life/
Community Character
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Air Quality
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Infrastructure Costs
and Construction
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Economic Development
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Traffic Congestion and
Carbon Footprint
Transportation Options
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Busing
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Bicycling
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Carpool / Vanpool
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Telework
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Variable Schedules
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Parking
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Community Support
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Competitions
The Bus
The bus can be a great option if:
 Service is available within three blocks of your
worksite and is near the employee's home.
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Employees have easy access to a Park and Ride
lot
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Bus schedules match work schedules.
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There's safe access between transit stops and
your site.
Support Busing
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Provide bus information.
Learn what bus routes are
close to your worksite and
share the information with
employees.
Keep a supply of current bus
schedules on site.
Promote bus riding.
Offer subsidies.
Work with your transit
agency.
Take employees on a ride.
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Ride the bus yourself.
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Montana Transit Providers
www.mdt.mt.gov/travinfo/public_trans.shtml
Bicycling and Walking
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Assess your surrounding area
Know safe pedestrian and bicycle routes in the area
Keep a bicycle route map on hand and assist
employees in bicycle trip planning
Set up a buddy mentor program
Programs to Encourage Walking and Bicycling
Support Bicycling and Walking
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Events
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Active Transportation Plan
Maps
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Bike Walk Bus Week
PEDal Festival
Sunday Streets Missoula
Pocket size maps
Interactive
Bike to the Ball Park
Breakfast on the Bridges
Bike Corral – bike parking
Business by Bicycle loaners
Walking
Walk Score calculates the walkability of an address by locating nearby
stores, restaurants, schools, and parks. Walk Score measures how
easy it is to live a car-lite lifestyle. Visit walkscore.com
Carpool / Vanpool
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Cut back on gas
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Meet new people
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Save on insurance
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Reduce vehicle wear-and-tear
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Catch up on sleep, work, or
reading
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Try it from home, a bus stop,
day care, school or Park-andRide lots
Support Carpooling
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ridematching (internal and
external)
Preferential/discounted/free
parking
guaranteed ride home
travel subsidy
accommodate schedules
fleet vehicles for work related trips
onsite amenities
parking cashout (when charges
exist)
Provide "Carpool Wanted"
opportunities
Urge employees to give it a try.
Park & Ride –
Missoula and Bitterroot
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Missoula
six local locations, at
shopping centers and
churches.
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I-90
Fishing Access in Alberton
9 Mile Exit
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Highway 93 South
Bank in Hamilton
Grocery store in Stevensville
Gary and Leo's in Florence
Lolo Shopping Center
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Highway 93 North
Grocery in Ronan
Cafe in Charlo
Trading Post in St. Ignatius
Church in Ravalli
Gallery in Arlee
Casino
Truck Center at the Wye
Teleworking
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Companies that allow people to work from home
just two days a week eliminated per worker a
year
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3,475 pounds of carbon
dioxide emissions,
123 pounds of carbon
monoxide,
12 pounds of volatile organic
compounds,
12 pounds of nitrogen oxide
– U.S. General Services Administration, 1996
Variable Work Schedules
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Compressed Work
Week
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Flextime
Parking Management
Parking management is
a set of strategies used
to balance the supply
and demand for parking.
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One of the most powerful
tools that can be used for
modifying commute choice
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Effective parking
management can help
create funding for other
commute programs
Programs
Momentum
Way to Go! Club
Surveys and Evaluations
 Arrangement of Transit Discounts
 Individualized Commute Planning
 Progress Reporting
 Awards & Recognition
 Program Promotion and Marketing
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Transportation Best Practices Award
2009 Winners
Winner
Missoula Housing Authority was recognized for their
 increased bus ridership
 large number of housing inspections via bicycle
 switch of a company vehicle to a fuel-efficient model
 covered bike parking amenities
 internal competitions and awards for employees
 outstanding workplace encouragement and staff support
Second
Place
St. Patrick Hospital and Health Sciences Center
 subsidizing bus passes for employees
 rewarding sustainable commuters through raffles
Honorable
Mention
Big Sky Brewing
 innovative commuter reward program
 on-site bicycle technician to service and repair employees'
bikes
Membership is free with a pledge to use
sustainable transportation for your work commute
at least once a week.
Members-only benefits include:
•Monthly Raffles
•Milestone Prizes
•Guaranteed Ride Home
•Local Motion Newsletter
•Individual Tracking and Statistics
missoulainmotion.com
Member Mode Split
Mem ber Mode Split
60
Percentage
50
40
30
20
10
0
Bike
Bus
Carpool
Telew ork
Transportation Mode
Walk
Other
Marketing Campaign
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Billboards
TV
Radio
Newspaper
Support a Competitive Spirit
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Internal Competitions
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Prizes, website raffle function
Commuter Challenge
 Transportation Best Practices Award
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External
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CLIF –2 Mile Challenge
www.2milechallenge.com
Results
2010 Commuter Challenge
 75 Organizations
 800 Individuals
 560 Perfect Participation
 2876 Sustainable trips
(and sov trips saved!)
Results
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Momentum
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66 Presentations
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Hosted 15 events
Way To Go! Club
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575 New Members for a total of 3334
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Eliminated 1.7 million pounds of Carbon Dioxide emission
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Removed 1.7 million vehicle miles traveled from municipal
infrastructure
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Provided 53 Guaranteed Rides Home
Upcoming Events
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Transportation Best
Practices Award
Luncheon – February 3
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Sunday Streets Missoula
– June 5, 2011, Higgins
Avenue – 10 AM- 4 PM
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PEDal Festival –
September Caras Park
Successful Programs
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The right coordinator – dedication and
enthusiasm.
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The right program – meeting your needs
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Management support – role models.
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Marketing – Tell people about your great
program!
Support Community Projects
Missoula Greater Downtown Masterplan
 Complete Streets Resolution
 Missoula Active Transportation Plan
 Higgins/Hill/Beckwith Roundabout
 Mountain Line New Buses
 Higgins Street Bike Lanes
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Habit is habit,
and not to be thrown out of
the window by any man,
but coaxed downstairs
a step at a time.
– Mark Twain
MissoulaInMotion.com
Phone: 258-4961
Alexandria Stokman, Program Supervisor