Organisations, Management and Technology 2.3

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Innovation, Sustainability
and Entrepreneurship
Dr. Paul Dewick
Manchester Institute of Innovation Research
Tel: 306 3431 (3435), Room 5.13 MBS-HH
paul.dewick@mbs.ac.uk
Combining the strengths of UMIST and
The Victoria University of Manchester
Aims for this session….to:
1.introduce you to the ISE specialism
2.outline course options
What do you think are the three
3.answer
any questions
you may
have
most important
technologies
of the
last seventeen years and why?
Combining the strengths of UMIST and
The Victoria University of Manchester
Patently
Absurd
Patently
True
Innovation = Invention +
Commercialisation
Cooper (2004) Patently Absurd: The Most Ridiculous Devices Ever Invented, Robson
Combining the strengths of UMIST and
The Victoria University of Manchester
Entrepreneurship: the skill to
spot opportunities and create
new ways to exploit them
Combining the strengths of UMIST and
The Victoria University of Manchester
Combining the strengths of UMIST and
The Victoria University of Manchester
What do you think have been
the most successful innovations
over the last twenty years?
Combining the strengths of UMIST and
The Victoria University of Manchester
I thought you’d say:
Internet
Computers
Telecommunications (mobile phones)
I thought you might say:
Green technology (energy)
Medicine (pharmaceuticals)
Combining the strengths of UMIST and
The Victoria University of Manchester
Most innovative companies 2012
Combining the strengths of UMIST and
http://www.bcg.com/expertise_impact/Capabilities/Innovation/PublicationDetails.aspx?id=tcm:12-125226&mid=tcm:12-125225
The Victoria University of Manchester
Combining the strengths of UMIST and
The Victoria University of Manchester
Strategic advantage
Size and financial assets are
important but the advantage is
with innovative companies…
Combining the strengths of UMIST and
The Victoria University of Manchester
Successful innovators….
Combining the strengths of UMIST and
The Victoria University of Manchester
Strategic advantage
By offering something, for example,….
• ….no-one else can (new products)
• ….in ways no others can (new processes)
• ….which others find difficult to master (complexity)
• ….others cannot unless they pay for a license (IP)
• ….that shifts the nature of competition (from price
to quality, choice, etc)
Combining the strengths of UMIST and
The Victoria University of Manchester
From Tidd and Bessant (2005), Managing Innovation, Wiley
The innovation process?
Combining the strengths of UMIST and
The Victoria University of Manchester
The innovation process
+ Human resource management + Finance
Management of the process is crucial
Combining the strengths of UMIST and
The Victoria University of Manchester
ISE specialism modules focus on
the management challenge of
innovation
Combining the strengths of UMIST and
The Victoria University of Manchester
Year 2 ISE options
BMAN24001 Fundamentals of Managing Innovation
and Enabling Creativity (10)
BMAN20481 Innovation in Product Markets (10)
MCEL20032 Business Intrapreneurship Skills (10)
Combining the strengths of UMIST and
The Victoria University of Manchester
Year 3 ISE options
BMAN31500 Innovation, Sustainability and Entrepreneurship
Dissertation (30)
BMAN31111 Entrepreneurship & Small Business
Development (10)
BMAN31360 International Competitiveness & Innovation (20)
BMAN31731 Behavioural Strategy (10)
BMAN31550 Leadership & Success at Work (20)
BMAN31372 Managing New Product Development (10)
Combining the strengths of UMIST and
The Victoria University of Manchester
Sustainability
Latin root of the word: sustinere
• ‘sus’ means up
• ‘tinere’ (like tenure), means to hold
Thus to sustain something is to hold it
up, to support or prolong it
Combining the strengths of UMIST and
The Victoria University of Manchester
Combining the strengths of UMIST and
The Victoria University of Manchester
What has sustainability got to do
with business?
Combining the strengths of UMIST and
The Victoria University of Manchester
Demand side sustainability concerns
3bn new middle class consumers by 2030….
Combining the strengths of UMIST and
The Victoria University of Manchester
Demand side sustainability concerns
….50% of consumers will do “everything they
can to protect the environment”….
Combining the strengths of UMIST and
The Victoria University of Manchester
Supply side sustainability concerns
….water supply will not keep up with demand….
Combining the strengths of UMIST and
The Victoria University of Manchester
Supply side sustainability concerns
….commodity price volatility is creating uncertainty
and limiting growth….
Combining the strengths of UMIST and
The Victoria University of Manchester
Institutional sustainability concerns
….GDP growth, resource extraction and environmental
impact continue to be linked….
Combining the strengths of UMIST and
The Victoria University of Manchester
Institutional sustainability concerns
….with limited growth in environmental innovation.
Combining the strengths of UMIST and
The Victoria University of Manchester
Sustainable innovation
• New/modified products, services, processes,
forms of organization, business models
• …that add value….
• ….and reduce/avoid environmental
impacts….
• ….and/or improve quality of life.
Combining the strengths of UMIST and
The Victoria University of Manchester
Successful sustainable innovators
Don’t take my word for it…
http://www.sustainability-indices.com/
Combining the strengths of UMIST and
The Victoria University of Manchester
“Making your business sustainable in
today’s world is an absolute
imperative. The business case for
sustainable growth is clearer than ever
and the urgency of the issues we face
means that business leaders have no
choice but to act.”
Paul Polman, Chief Executive Officer, Unilever, 2012
Combining the strengths of UMIST and
The Victoria University of Manchester
ISE specialism modules focus
on the management
challenge of sustainability
Combining the strengths of UMIST and
The Victoria University of Manchester
Year 2 ISE options
BMAN20310 Environmental Management for
Sustainable Development (20)
BMAN20932 Sustainable Innovation Management (10)
Combining the strengths of UMIST and
The Victoria University of Manchester
Year 3 ISE options
BMAN31500 Innovation, Sustainability and
Entrepreneurship Dissertation (30)
MCEL33321 Cases in Sustainable Development (10)
BMAN31420 Global Management, People & the Digital
Divide (20)
Combining the strengths of UMIST and
The Victoria University of Manchester
Combining the strengths of UMIST and
The Victoria University of Manchester
Combining the strengths of UMIST and
The Victoria University of Manchester
• Understand the need for change to a sustainable way
of doing things, individually and collectively;
• Have sufficient knowledge and skills to decide and
act in a way that favours sustainable development;
and
• Recognise and (when you’re in business) reward
other people’s decisions and actions that favour
sustainable development
‘Sustainability literacy’ (Parkin, 2005)
Combining the strengths of UMIST and
The Victoria University of Manchester
Key take-home messages
• Never been a more important time to be a
student of innovation, sustainability &
entrepreneurship
• Management of innovation and sustainability and
entrepreneurship is crucial
• Ultimately...“at every level the greatest obstacle to
transforming the world is that we lack the clarity
and imagination to conceive that it could be
different.”
Roberto Unger
Combining the strengths of UMIST and
The Victoria University of Manchester
Combining the strengths of UMIST and
The Victoria University of Manchester
Or later, contact:
paul.dewick@mbs.ac.uk
306 3431
MBS HH 5.13
Combining the strengths of UMIST and
The Victoria University of Manchester
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