Green Routes Program and Sustainable
Standards… An initiative from Thailand
Thai Ecotourism and Adventure Travel Association (TEATA)
and Partners
PATA Adventure Travel and Responsible Tourism Conference and
Mart 2011, Fulbari Resort, Pokhara, Nepal. February 7-11, 2011
Who are TEATA?
•
•
•
•
Thai Ecotourism and Adventure Travel Association
60+ Members, Thai Specialist Eco-Tour Operators
Goal : Sustainable Tourism Development & Promotion
Principles :
- Minimize impacts on tourism
- Conservation of nature and culture
- Support and encourage local involvement
- Effective management for social and economic
sustainability
What is the CSR-MAP?
“Contribute towards sustainable tourism
development & management in Thailand.”
1) 3 months Tourism market studies by European partner
2) 7 months Develop new Sustainable Tourism Standards for
Tour Operators, Eco-guides, Green Restaurants & Hotels,
Communities (CBT) through participatory processes
3) 6 months Develop 20 Green Tourism Routes, combining
Thai SME Ecotourism suppliers, select 4 pilot routes, FAM
4) 2 months Introduce and promote the routes to the market /
initiate private / public partnerships for further development
240 + Thai SME Tourism Suppliers
1. Responsible Tour Operators
2. Eco Tour Guides
3. Green SME Accommodations
4. Green Restaurants
5. Community based Tourism
(CBT) Villages
Project Partners
1. TEATA
2. Greenleaf Foundation
3. European Center for Eco and
Agro Tourism
4. Thailand Community Based
Tourism Institute (CBT-I)
Significant growth in interest for
sustainable tourism in Thailand
Need innovative products – activities are
becoming more important than destinations
Need quality interaction with local people,
benefits for environment and community
Need better quality information
EU Market Survey
400 + Tour Operators
from 12 EU countries
•Desk research
•Survey + draft routes
•Telephone interview
•Invite on FAM trip
•SAVE Survey
Need to ensure high quality operation
Needs to be good value for money
Integrated Sustainable Tourism Routes...
• CBT + Green Hotel + Restaurant +
Eco-Guide + Responsible TO’s
• Essence and Theme
• Innovative / Interactive Activities
• Local Insight / Comfort Routes
Working Together… Partners
and Suppliers at Destination
• Vision: Quality = Service + Sustainability
• Green product development with partners
• Development of sustainable tourism
standards in Thai tourism supply chains
• Quality information to support promotion
• Value for money, but not the cheapest
Market requests painless change for better…?
?
•Same price (cheapest)
•Same quality (highest)
•Plus Sustainable…
Cheaper
Quicker
Better
Quality
More Unique
and Creative
Thank-you for your time…
Inspiring experiences crafted for our guests…
Local knowledge of Thai Ecotourism Pioneers…
Real benefits for local people and the environment…
admin@teata.or.th www.teata.or.th