The Beginning: The Invitation
• Don’t Say Too Much
• Invite More Than 1 Person & Anchor
• Invite People That Will Come
• Offer To Pick Them Up
• Meet At A Nearby Place
• Make It Important & About Them
• Someone You Would Like To Introduce
Before A Meeting
• Not Just Email Or Phone Message - Confirm Attendance
• Be Early For BEST Seats
• Dress Nicely
• Introduce Your Guest
• Get Your Guest Kangen Water™
• Not So Obvious…Know Your ROLE
At A Meeting
• Don’t Sit Out Front & Don’t Complain
• No Pre-Presentation
• Have Materials For Your Guest
• Have Sample Water Ready
• Sit Close To Presentation / Demo Area
• Not So Obvious – This Is BUSINESS!
During A Meeting
• MUTE YOUR CELL PHONE!!
• Pay Attention
• Don’t Have Conversations
• Participate (When Asked)
• Take Notes
• Hold Questions or Comments!!
During A Meeting
• Everything Is A FIRST
• Be Attentive To Guests
• Be Prepared For 30 Second Spotlight
• Really Listen & Learn
• Don’t Take Phone Calls
• Be Polite & Courteous
Vital Tips For A Successful Meeting
• 3 Segments: Company / Demonstration / Business (All of
these are equally important!)
• Let the Presenter Present (Don’t Interrupt / Add
Commentary. Answer questions when asked…this is not
an opportunity to show everyone how much YOU know)
• Be respectful of new guests and Be Quiet! (Your
conversation may keep someone from hearing what they
need to hear)
• Distributors…Commit to a weekly meeting…Listen &
Learn…During the Demo, stay at the back so new guests
can see.
• Have Kangen Water™ Ready When Your Guests Leave
Enagic Flagship Product: SD501
Endorsed by the Japanese Association of Preventative Medicine For Adult Disease
An Association Made Up Of Over 6,500 Top Japanese Physicians & Surgeons
Enagic LeveLuk SD501
• Enagic works in ALL water conditions
– Enagic warranty not voided if used in hard water areas.
– Enagic machines proven to work exceptionally with all
water types.
• 7 Large Platinum / Titanium plates
– Medical Grade Platinum is $2000 an ounce
– Titanium is $1500 per pound
• Going to move in next 15 years??
SD501 Self-Cleaning & Maintenance Features
• Self-cleaning feature every 15 min.
• Self-cleans after every strong acid run.
• Manual cleaning cartridge
– Only Enagic offers this feature
– Environmentally friendly
• International Environmental Award
– Dr. Linus Pauling Foundation
Enagic Electrodes
Titanium with Platinum plating
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Titanium is $1500 per pound.
Medical Grade Platinum is - $2000 oz.
Individually cut and plated.
4.75” x 7” = 66.5 sq. in. surface area
66.5 x 7 pl. = 465.5 sq in. surface area
Enagic runs 230 watts of power to plates
Remember: Surface area & amount of electric charge are two of the
most important aspects in the creation of Alkaline Water.
Additional Enagic Products
Enagic: The Ionizing Experts
• Enagic manufactures a full line of 5 Ionizers plus
a bath/shower spa device.
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Super 501 – food industry, large scale use.
SD 501 – designed from Super 501, 7 large plates
DX ll – same design as 501, only 5 large plates
Jr. ll – 3 large plates
SunUS – 3 small plates, travel / portable machine.
Anespa – creates a spa like experience with chlorine
free, ionized, mineral water.
Enagic Parts & Assembly
• All parts made in house to exacting specifications and
quality.
• All devices assembled by hand by one individual
craftsman.
• Packing for devices is made in house to insure maximum
protection.
• Titanium plates are pre-cut & dipped in a platinum solution
for superior performance and lifespan.
SD501 – DX II – JR II
• Makes 7 grades of Ionized water
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11.5 pH
9.5 pH
9.0 pH
8.5 pH
7.0 pH
5.5 pH
2.5 pH
Strong Kangen Water
Kangen Drinking Water
Kangen Drinking Water
Kangen Drinking Water
Neutral / Clean Drinking Water
Mild Acidic Beauty Water
Strong Acidic Water
Enagic Products
• Manufactured in Osaka, Japan
• Plant licensed by Osaka Prefecture to build medical
quality devices.
• All products covered by Med. License
• Products licensed by Japanese Dept of Welfare and Labor
for sale as medical devices
• Can be prescribed by doctors.
Medical License #1
Medical Device
Manufacturing License
by Osaka Prefecture.
License Number:
27BZ006010
Medical License #2
Certificate of Medical Device
Marketing Authorization by
Ministry of Health, Labour &
Welfare, Government of
Japan.
License Number:
27B2X00070
Enagic – Product Quality
• Only “Certified” Enagic products can be financed in
Canada by MediCard.
• NO other ionizer is Certified.
• NO other ionizer can be financed by MediCard.
• www.medicard.com
Unraveling The Competition
Enagic USA Products
Comparative Analysis
Resources:
http://www.enagic.com
http://www.enagic.co.jp
Definition
• dilemma
… a problem offering at least two solutions or
possibilities, of which none are practically acceptable; one
in this position has been traditionally described as “being
impaled on the horns of a dilemma”, neither horn being
comfortable or desired.
The “Competition” Comparison Dilemma
• They are forced to compare with the SD 501 because this
is our top selling model.
• This dilemma forces them to compete and compare out of
their league.
• MLI vs. mli – Major League Ionizer vs. minor league
ionizers.
• Hence – (all) Myths vs. (no) Facts
There Are Cheaper Ionizers In The Market
But what does “cheap” have to do with health???
Only $149!!! But…
…Can You Really Compare These?
Consumers Need To Be Educated
I searched the Internet and
found this other product
called an “Ionizer”…they
say it is the same thing as
yours…and it costs
less…Yeah, I Win!
This happens because
people do not understand
the differences between
the products in the
market, or because they
have fallen victim to a
marketing gimmick that
says somehow “Cheaper”
now means “Equal” or
“Better”
“Any product can be produced for less money…simply cut corners!”
Are They REALLY The Same Thing?
Understanding pricing differences:
 Development & Design
KIA
 Research & Engineering
 Manufacturing & Materials
MERCEDES
 Components & Craftsmanship
 Product Life Expectancy
 Warranty
 Overall Quality
These cars look similar…
…why is there a price difference?
“Don’t worry about what others “Think”…Rely on what you “Know”!
Other Ionizer Brands
• Hitachi, Panasonic
– Not serious health devices
– Mass produced – cheaply made
– Very inexpensive – not an issue
• Emco Manufacturing – Korea
– Jupiter
– IonWays
– LifeIonizer – parts? Bion-Tech
– Tyent USA – Tyent Korea reseller
True Competition? The SD501 Has NONE!
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Other machines and/or parts are third party built.
LifeIonizer, IonWays are not OEM.
Tyent USA is a reseller for Tyent Korea
Not designed to make 2.5 pH or 11.5 pH
– pH must be below 2.6 to be effective! Not 3.0!
– 11.5 pH is 50k more alkaline than 7! 11.0 pH is 10k!
• They are comparable to each other, maybe the JRII or
SunUS.
• NOT comparable to the DXII or SD 501
SD501
• Plates have surface area over 400% larger than
competitors plates
– Dipped for longer wear & better coverage.
• SD501 uses 230 watts of electricity
– Competitors use 80-90 watts. Heat shut off sensor.
– This is omitted from all competitive information!
• More complete and stable ‘medical grade’
ionized water. Lasts longer – more effective!
JR II – THIS Is “Their” Competition
• Similar in size to DX ll. (not color)
• Has enhancer tank like it’s big brothers.
• Economy model with 3 Lg. plates
• Makes 11.5 and 2.5 pH waters
• 3 Year Full Warranty
• Don’t lose a sale to a price buyer.
SunUS – THIS Is “Their” Competition
• Economy Travel Model – smaller unit
• Same hi-quality filtration system as SD501
• Makes 5 different ORP / pH waters
5.5 pH, 7.0 pH, 8.5 pH, 9.0 pH, 9.5 pH
• 3 small plates
Other Brands – Jupiter
• Jupiter
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Made by Emco
New mesh technology??
Small plates
80-90 watts of power
3-5 year lmtd. warranty
NOT UL Listed
Kitchen appliance
Other Brands – IonWays
• IonWays
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Made by Emco – Jupiter twin
MLM Company – binary (30% payout)
Sells by omission of facts
Says their machine does everything Enagic does for ½
the price
– Does it make 2.5 pH- NO
– Does it make 11.5 pH – NO
– Omits 230 watt power difference
Other Brands – LifeIonizer “Breakthrough Tech”
• Life is using a patented "Triple Chamber System"
on their new machine.
• Water passes across the same plates 3 times – 1
chamber - 3 passes = hi-tech?
• Rapid deterioration, shorter life
• Shortcut, not a new or better idea.
Emco / Jupiter / IonWays / LifeIonizer
• Plates are Titanium / Platinum
• Platinum is sprayed on (Thinnest)
• Plate Size: 2.75 x 4.75 = 131 sq. in. max
• 80-90 watts of power
• Overheating is an issue / has overheat auto
shutoff – sold as a benefit?
Potential Health Issues With “Mesh” Plates
• Small plates with Platinum sprayed.
• Electrolysis causes corrosion.
• Platinum is beneficial, while Titanium is toxic in an
unnatural / processed form.
• Emco plates are open on ends, Titanium is exposed from
day one.
• Mesh is stamped after plating causing irregular platinum
thickness and wear.
• Enagic considers this a serious problem, a cost cutting
feature, not beneficial.
Longevity
• Mesh plates are inherently of poor quality from
Platinum standpoint.
• Mesh plates have exposed titanium
• Overheating causes faster wear
• Flow is nearly one-half of Enagic
• When does their machine fail?
Other Brands
• Very negative / aggressive
• Do not educate people
• Unprofessional – attack / ridicule / mislead
• Create fear, misrepresent
• Create phony ‘comparison’ websites
• These machines cost $150-$200 to make
• Their markup is roughly 8 to 10 or more times
• All sold through individual resellers
Other Brands
• No presentations / demonstrations
• No way to sample / try before you buy
• No awareness training
• Predatory selling on Internet / “Virtual” locations
• Omission and misinformation
• Incomplete comparisons
• Few testimonials - few results
• False information
Enagic – REAL 5 Year Warranty
• Enagic offers 5 Year Full Warranty
• Covers all areas of country
• Covers all parts
• Covers all flow rates
• SD501 can be repaired and rebuilt
• Service centers in 4 U.S. cities
LifeIonizer Warranty
• “5 Year Warranty” - read the fine print…
…“LIFE Ionizers latest high technology systems are so
well-built that we confidently offer a full five year warranty
– 3 years parts & labor and 2 years additional labor.” ???
• Does not cover hard water damage
• Does not cover use over 2.5 gal/day
• The fine print always tells the truth.
Direct Sales: An Essential Marketing Model
• Enagic – educating friends, family, associates.
• Share, educate, help with health.
• Offer opportunity to share and help with mission to create
healthy world.
• Thousands of testimonials.
• Results oriented.
• They sell machines…We give away water!
Attacks On The Enagic Marketing Model
• Direct Sales Model is the most effective method for this
product to reach the marketplace.
• Straight from the Manufacturer to the Consumer.
• Most consumers do not understand the sales / marketing /
advertising mark-up portion of retail product pricing.
• “Competition” preys on & prays for this lack of
knowledge.
• Marketing dollars are “redirected” from costly traditional
marketing & advertising campaigns (print, television, paid
endorsements, etc.) and are infused into a direct sales
commissions and override system based on actual sales.
Attacks On The Enagic Marketing Model
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ALL others use Enagic as benchmark
Compensation Plan? 35% - 65%
Mark-ups are identical.
If Enagic cost were just double
At $3980, same markup percentage.
The argument is invalid / uneducated.
Dr. David Carpenter’s Comments
• Has personally spent nearly $30k comparing ionizers
• Few if any results from competitors units
• Discovered Enagic in 2006
• Immediate & long-lasting results
Additional Comparative Resources
• Dr. Peggy Parker’s comprehensive research report…
Comparison To The Competition www.kangenwtr.com
• Kangen1 in-depth research report…Coming Back Down To
Earth, The Truth About Jupiter www.kangen1info.com
• Water Truth Video Series www.thewatertruth.com
• Kangen1 in-depth research report… The Facts of Life,
Uncovering The Truth About Life Ionizer
www.kangen1info.com
Enagic Distributors
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Enagic IS the benchmark.
Factory direct customer & distributor.
You offer a licensed, certified, UL listed device.
34 years in AWG business.
Experienced management team.
Numerous certificates, awards & recognition.
Products manufactured to highest standards.
Proven results.
Incredible customer satisfaction.
In Short…You Represent The BEST In The World!
Goal Setting
A famous YALE study found that only 3% of the
graduating seniors actually wrote down their
goals. Twenty years later a study on this same
group revealed that the 3% of the seniors who
wrote down their goals accomplished greater
success in their careers and personal lives than
the rest of their classmates. In spite of this study
and countless others, it is estimated that only 3%
of the population in the U.S. have written goals!
Goal Setting
“Give me a stockboy with a goal and I’ll
give you someone who will make
history – but give me someone without
a goal and I’ll give you a stockboy!”
J.C. Penny
Goal Setting
The hardest thing in life for people to do is to set
proper goals. However, herein lies the success
of building wealth.
Setting Goals will give you:
a) Perseverance
b) Ability to overcome temporary defeat
c) The persistence you need to reach definite
purposes
You MUST understand your WHY!
Goal Setting
Trade Secrets
• Determine what you want most from life
• Write it down
• Embrace the thought that “You Can Do It Right Now!”
• Read them at least every morning & before bedtime
• Visualize & Emotionally feel Results of Attainment
• Let it flow into your subconscious mind
• Do this daily until you realize the fulfillment of Goals
Goal Setting
Trade Secrets
• Visualize yourself getting “Debt Free”
• Visualize yourself selecting profitable Investments
• Acknowledge that you have the patience
perseverance to accomplish your financial goals
&
• Acknowledge that you enjoy finding new ways to
acquire wealth
Goal Setting
Visualize yourself doing the following things:
• Reading books & acquiring knowledge
• Making new friends…Having the “Right” people help
you
• Helping others and doing more than expected
• Provide service to others for which you’re not paid
• Finding untapped resources that build wealth
Goal Setting
Trade Secrets
• “A burning desire is the starting point of all
achievement”
• “Goals committed to action” is the process that will
help thousands achieve financial freedom
• Establishing goals that place faith & belief in yourself
works miracles in the subconscious mind
• Must list your affirmations, goals & target date
• Every thought you conceive affects the subconscious
Good or Bad – Positive or Negative
Goal Setting
Trade Secrets
• A person’s place in Life is determined by one’s
thinking
• People without goals often quit just before achieving
success
• Everything you encounter can be developed into a
learning experience for your benefit
• A sense of definite purpose helps eliminate fear,
doubt and failure
Goal Setting
Summary
• Know what you want…Specifically!
• Long Range – Short Range – Daily
• Step-by-Step written plan
• Don’t confuse activity with accomplishment
• Be able to re-adjust goals
• Be able to visualize “The Reaching”
• Constantly set new goals
“Make 2008 Your Best Year Ever!”
Belief Structure
Aerodynamically Speaking
Never, Never, Never Give Up!!
Pyramid Of Success
Coach John Wooden
& his many trophies.
A Final Thought…
Spread Your Wings…And Soar With The Eagles!
Riding the Wave
The Realities of
Being In the Front of a
Massive Consumer Trend
Knowing the Realities can
mean the difference between…
…an Incredible Ride!
…a Wipeout!
There are 4 Parts to Successfully Riding the Wave…
1. Understanding…
2. Identifying…
3. Positioning…
4. Riding…
Understanding…
The Nature of a New Wave
 Uncharted Water
 Necessary Commitment
 Unwavering Belief
 Potential Reward
The Nature of a New Wave…
The Uncharted Water

It Is Not Perfect

There Will Be “Growing Pains”

Some People May Not Be Ready

Product is Not “Branded”

Will Take Effort

YOU Are the Advertisement
The Nature of a New Wave…
The Necessary Commitment

You MUST Be Truly Committed

YOUR Success is YOUR Responsibility

Create a Game Plan

A Positive “Will Do” Attitude

Set and Accomplish Goals

Failure IS NOT an Option
The Nature of a New Wave…
The Unwavering Belief

You MUST Truly Believe in the Product

You MUST Truly Believe in the Company

You MUST Truly Believe in the Business

You MUST Truly Believe in the Mission

You MUST Truly Believe in Yourself
The Nature of a New Wave…
The Potential

Product Potential

Product Growth Potential

Marketplace Potential

Industry Potential

Potential Financial Reward

Personal Growth Potential
Identifying…
The Signs of a Wave
 The Need
 The Benefits
 The Marketplace Conditions
 The Consumer Acceptance
The Signs of a New Wave…
The Need
 Is the Need “Real” or “Hype” (Manufactured)?
 Has the Marketplace Created the Need?
 Does the Product have a Proven Track Record?
 Does the Product have MASS Market Appeal?
The Signs of a New Wave…
The Benefits
 Are the Benefits Obvious?
 Are the Benefits Personal?
 Are the Benefits Financial?
 Can the Benefits be Experienced for FREE?
 Do the Benefits Justify the Cost?
The Signs of a New Wave…
The Marketplace Conditions
 Is the Marketplace Ready?
 Will There be a Demand for the Product?
 Are There Real Competitors?
 Is There Market Saturation?
 Is the Marketplace Wide Open?
 Is There Opportunity in the Global Marketplace?
The Signs of a New Wave…
The Consumer Acceptance
 Do Consumers Have to Make Drastic Changes?
 Do Most Consumers Need the Product?
 Can Most Consumers Understand the Product?
 Will Most Consumers Benefit from the Product?
Positioning…
Paddling for Position
 The Visionaries
 The Forward Thinkers
 The Dissatisfied Worker
 The Exceptional Entrepreneur
Paddling for Position…
The Visionaries
 A “Bill Gates” Type Mentality
 Out-of-the-Box Thinkers
 Can See the Mighty Oak in the Acorn
 Believe NO Risk, NO Reward
 Objective Viewpoint
 Optimistic Attitude
Paddling for Position…
The Forward Thinkers
 Have Achieved Success Through Forward Thinking
 Base Foresight on Hindsight
 Recognize the “Signs” of Opportunity
 Understand Where Today’s Steps Will Lead
 Will Act On Possibility
Paddling for Position…
The Dissatisfied Worker
 Sick of a J.O.B.
 Boss is Satan
 Tired of Commuting
 Want More Out of Life
 Future Is Bleak
 More Month at the End of the Money
Paddling for Position…
The Exceptional Entrepreneur
 Risk Taker
 Always Looking for Opportunity
 Goal Oriented
 Money Motivated
 Successful Business Experience
 Self-Reliant Achiever
Riding…
Harnessing the Power of the Wave
 In It To Win It
 Constant Action
 Sharing with Others
 Dedication
Harnessing the Power of the Wave…
In It To Win It
 This IS a REAL Business
 Minimum 2-Year Commitment
 Lead By Example
 Make Long-Term Goals
 Quitting IS NOT an Option
Harnessing the Power of the Wave…
The Constant Action
 Must Be Active
 Activity vs. Productivity
 Follow a Game Plan (DMO)
 Work the Program
 Increase Your Knowledge
Harnessing the Power of the Wave…
The Sharing with Others
 Share the Water
 Share the Benefits
 Share Your Enthusiasm
 Share Your Experience
 Share the Opportunity
Harnessing the Power of the Wave…
The Dedication
 Make A Commitment
 Work Towards Your Goals
 Stay On Track
 Work the Program Consistently
 Stay Focused
Riding the Wave: Time vs. Money…
6 Months
12 Months
18 Months
24 Months
Master the 4 Parts of Riding the Wave…
A Few Closing Thoughts
• Take what you have learned toady & apply it
• Write down your goals
• Commit to a weekly meeting
• Seek out additional training
• Get tools & resources for you and your team
• Plan on attending the next event