Trends in Enterprise Backup and Archiving
Simon Robinson, Research Vice President
Company Overview
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 Global focus
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providers, and investment firms
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Global events
Upcoming 451 Research Event: HCTS-Europe 2013
Join us in London at the premier event for executives in the hosting, cloud
computing, datacenter, and Internet infrastructure sectors.
Expert Insight and Analysis from 451
Research and Uptime Institute
Two-day, dual-track format will include
content, insight and expertise from
our team of 451 Research analysts and
the datacenter experts from Uptime
Institute, a division of The 451 Group.
451 Research Storage Practice
Simon Robinson
Research Vice President, Storage and Information
Management (London)
Marco Coulter
Research Director, Storage [TheInfoPro] (New York)
Tim Stammers
Senior Analyst, Primary Storage and Flash (New York)
Dave Simpson
Senior Analyst, Data protection and DR (Los Angeles)
Agenda
 Context – an era of disruption
 The role of backup in IT transformation
 The role of archive in IT transformation
 Market Landscape overview
 Emerging and future trends
We are living through an era of disruption…
1. Enormous pressure on IT to do ‘more with less’
2. Movement to IT-as-a-Service
3. Major shifts in end-user computing
4. Secular changes in IT supplier market
Evolution of backup/recovery
The last decade has seen transformation of backup
environment
Backup was broken, until dedupe came along, then…
Deduplication tech made disk-based backup viable
Massively reduced reliance on tape-only backup
IT depts better equipped to meet backup window
Recovery times improved
Overall backup process become more efficient
But there are still plenty of issues in Backup and Recovery
Challenges
Backup viewed as an ‘insurance policy’ in austerity era
More data, more devices, less time to backup
Backup infrastructure more fragmented, complex, than ever!
Virtualization changes everything!
Impact of BYOD – an emerging (and hot) issue
Opportunity
It’s time for a fresh approach – transforming backup/recovery
can help transform the business
Evolve backup/recovery from a cost center to a value center
Move to more integrated backup/recovery strategy
What enterprises are telling us?
Dealing with data growth
‘I call it data hoarding. People don't know what to keep, what to get rid of,
what to archive, so they just keep everything. It's not the money for the raw
storage, it's the backup costs, from a time, protection, restoring perspective.’
Rationalizing/eliminating tape
‘At remote sites we have a server with a tape drive in it, and that's
where the backups occur. I've been charged with eliminating tape.’
‘We are eliminating tape; going to disk-to-disk by next year.’
Improving the backup/recovery process
‘We do a good job on backups, recovery still takes too long.’
‘Trying to cut our costs around DR and backup. Too many tools.’
Poor ‘data copy management’ exacerbates capacity growth
What projects, technologies or initiatives are most responsible for growth in your networked storage? (Please
choose up to three).*
Source: Storage Wave 16, 1H ‘12 | n=255. *Note that due to multiple responses per interview, totals may exceed 100%.
Backup Redesign is a key initiative for enterprises!
What are your top storage initiatives?*
Source: Storage Wave 16, 1H ‘12 | n=253. *Note that due to multiple responses per interview, totals may exceed 100%.
Top Ten Storage Initiatives
What are your top storage initiatives?*
7 out of 10
directly
impact the
backup and
archive
environment!
Source: Storage Wave 16, 1H ‘12 | n=253. *Note that due to multiple responses per interview, totals may exceed 100%.
Top Backup Pains
What are your top backup pains?*
Other Pains Cited
Extreme DB Sizes
Failed Backups
NDMP
Network Bandwidth
No MySQL Agent
None
Old Equipment
Poor Reporting
Recovery
Risk of Failed Recovery
Software Install
Time to Complete
Source: Storage Wave 16, 1H ‘12 | n=29. *Note that due to multiple responses per interview, total may exceed 100%.
Backup Dedupe is RED Hot!
Storage Technology
Heat Index Rank: 2
Source: Storage Wave 16, 1H ‘12 | 1H '09, n=300; 2H '09, n=241; 1H '10, n=241; 1H '11, n=53; 1H '12, n=250.
What types of data can be deduped?
What production applications are you applying online deduplication to? (select all that apply)*
Source: Storage Wave 16, 1H ‘12 | n=20. *Note that due to multiple responses per interview, total may exceed 100%.
Enterprises are spending more on deduplication
What will be your spending trend for this technology in 2012 vs. 2011?
Source: Storage Wave 16, 1H ‘12 | Mobile Device Backup and/or Data Protection, n=38; Backup Data Reduction/Deduplication, n=208; Virtual Tape Libraries (VTL), n=124;
Replication/Remote Mirroring, n=203; Server Backup, n=239; Data Encryption, n=75; Tape Encryption, n=98.
Transforming Archiving
Challenges
Not viewed as a ‘must have’ – a ‘nice to have’ insurance policy
More data = more risk
Growing GRC burden
Enterprises still treat backup and archive as the same thing
Businesses don’t manage information, they manage data
Is ‘keep everything forever’ a viable strategy?
Types of Archiving
What types of archiving do you perform? (select all that apply)*
Email
38%
Unstructured Files
Application
Database
n=29. *Note that due to multiple responses per interview, total may exceed 100%.
24%
21%
17%
Storage
Industry Profile - 1H '12
145
© 2012 451 Research, LLC. www.theinfopro.com
What enterprises are telling us – Archiving
‘Regulatory compliance is requiring a great amount of data
backed up and archived.’
‘We are basically saving everything. We have no corporate
archiving strategy, so our databases grow and grow.’
‘We need to move stale data to lower-cost storage.’
‘It took us a year to get a storage retention policy in place.’
‘Difficult to make a good business case for archiving because it's
so expensive. It's burdensome, but financially more efficient to
have poor archiving.’
Transforming Archiving
Opportunity
Enable an “information governance” strategy
Move from reactive to pro-active
Shift to intelligent, unified, active archiving
Unburden primary storage/servers
Start to leverage data in new and interesting ways
Market Landscape
Market Landscape – a market in transition
 Backup/recovery and archive market is highly populated and




fragmented
Continues to consolidate
New startups and emerging players driving innovation
Some incumbents are under major pressure
EMC is a leading in-use/in-plan vendor in key areas (eg dedupe)
EMC dominates storage Heat Index
Heat
Rank
Technology
Lead in Plan
2nd in Plan
Lead in Use
2nd in Use
1
Automated Tiering
EMC
IBM
EMC
Dell
2
Backup Data
Reduction/Deduplication
EMC
Symantec
EMC
NetApp
3
Solid-state in Hybrid Arrays
EMC
IBM
EMC
NetApp
4
Solid-state in Servers
Fusion-io
HP
Fusion-io
IBM
5
FCoE
EMC
QLogic
Cisco
EMC
6
10Gbps Ethernet (Used for Storage)
Cisco
EMC
Cisco
NetApp
7
Primary Data
Reduction/Deduplication
EMC
NetApp
NetApp
EMC
7
8Gbps Fibre Channel
EMC
QLogic
Brocade
EMC
7
On-premise Cloud Storage Services
EMC
VMware
EMC; NetApp
Homegrown
10
Converged Infrastructure
VCE
EMC
VCE
Cisco
Technology Heat Index®: Is a measure of “market opportunity.” The Technology Heat Index gauges “user demand” for a technology based
on two factors: 1) how likely organizations are to start using a technology for the first time, and 2) the size of an organization’s budget for
the particular IT sector. The more likely a technology is to be implemented in the near-term, the higher score it receives.
Source: Storage Wave 16, 1H ‘12 | n=167 to 184.
EMC leads in-use/in-plan for dedupe
Other Vendors Mentioned
AppAssure
Code 42 Sftw
Dell
ExaGrid
FalconStor
Fujitsu
HDS
NEC
Oracle
Veeam Sftw
Source: Storage Wave 16, 1H ‘12 | n=250.
Server Backup – a market in transition?
Other Vendors Mentioned
eSilo
Homegrown
Innovation Data Processing
Microsoft
Open Source
Oracle
Quest Sftw
Veeam Sftw
VMware
Source: Storage Wave 16, 1H ‘12 | n=251.
Impact of virtualization on backup?
Use of Different Vendor/Product
Vendors
Yes
Are you making a different vendor/product choice
for the first step in protecting VM?
If so, which vendor?
Source: Storage Wave 16, 1H ‘12 | Left Chart, n=52; Right Chart, n=15 (94% of those respondents that said yes).
Exciting Vendors
Which vendors do you think have the most exciting storage products or services?*
Other Exciting Vendors Mentioned
Avere Sys
CommVault
Coraid
DataCore
DataDirect Ntwks
Emerson
ExaGrid
F5 Ntwks
FalconStor
Fusion-io
Gridiron Sys
Infortrend
Kove
Nasuni
NEC
Nexenta
Nexsan
Nimble Storage
Nimbus Data
Nirvanix
Nutanix
Oracle
Panzura
Pure Storage
Quantum
Red Hat
Scale Computing
StorSimple
Symantec
Tegile
Texas Memory Sys
VCE
Virtual Instruments
VMware
WhipTail
XIO
Xsigo Sys
Source: Storage Wave 16, 1H ‘12 | n=203. *Note that due to multiple responses per interview, totals may exceed 100%.
Exciting Backup Products
What are the most exciting backup products on the market?*
Source: Storage Wave 16, 1H ‘12 | n=20. *Note that due to multiple responses per interview, total may exceed 100%.
Future trends in Backup/Recovery and Archive
Backup/Recovery
Becoming more VM ‘aware’
Greater use of snapshot technologies – how integrate with backup?
Consolidation of physical and virtual backup environment
Impact of Flash and infrastructure convergence on backup?
Increased penetration of ‘hybrid’ cloud backup, especially among SMEs
Mobile device backup becoming a top-of-mind issue for CIOs
Archiving
A good archiving strategy is simply a good business practice
Shift towards holistic Information Governance
Can these ‘Big Data’ repositories be leveraged for other purposes?
Thank you. Questions?
Simon.robinson@451research.com @simonrob451