The OIA Eco Working Group
Eco Index
Presenters:
Amy Roberts, Outdoor Industry Association
Pamela Brody-Heine, ZWA
Webinar Overview
• OIA and EWG Updates – Amy Roberts
• Eco Index Development – Pamela BrodyHeine
• Summary of Phase 1 - Pamela BrodyHeine
• Discussion
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Sustainability and Fair Labor
Advisory Council
• Appointed by the OIA Board of Directors
• Had a 2-day meeting in September
• Members include:
• Jamie Bainbridge, Nau
• Betsy Blaisdell, Timberland
• Sandra Cho, Columbia
Sportswear
• Shannon Davis, U.S.
Environmental Protection
Agency
• Nicole Bassett, Prana
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• Jill Dumain, Patagonia –
Chair
• Anne Girard, Petzl
• Colleen Kohlsaat, Levi
Strauss & Co.
• Kevin Myette, REI
• Greg Scott, MEC
EWG Voting Members Growing Steadily –
Currently over 50!
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3M
Adidas
Backpacker Magazine
Big Agnes
Black Diamond Equipment
Bluesign Technologies
Brooks
Bureau Veritas
Cascade Designs Inc
Chaco
Chun Wo Ho
Cocona
Columbia Sportswear
Dansko
Eagle Creek
Egan & Associates LLC
GoLite
Innate
Invista/Cordura
John Cooley Inc.
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Keen
Levi Strauss & Co.
Marmot
Merquinsa North America
Merrell Footwear /
Wolverine
Mountain Equipment Co-op
(MEC)
National Textile Association
Nau
New Balance Athletic Shoe
Inc.
Nikwax North America
Nuwa Textiles
OASIS Environmental
OIA Creative Packaging
Solutions
Outdoor Research
Outdoor Retailer
• Pacific Market
International/Stanley
• Patagonia, Inc.
• Petzl
• Polartec
• REI
• Sierra Designs
• Sierra Magazine
• Sportif USA/Aventura
Clothing
• Summer Rayne Oaks, LLC
• Teko Socks
• The North Face
• The Timberland Co.
• Toray Ultrasuede
• Verde PR & Consulting
• W. L. Gore
• Z2 Marketing
• YKK
Fair Labor Working Group (FLWG)
• Re-launching the FLWG
• Looking to engage both new and former
participants
• FLWG will make recommendations on how
social compliance tools should compliment the
Eco Index
• FLWG will work to develop a Fair Labor tool
(could be released at the same time as the
Phase 1 Eco Index)
• Contact me if you are interested
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European Outdoor Group (EOG)
• OIA and EOG have made a commitment to
cooperate on sustainability projects
• Intend to produce complementary tools for
the industry companies:
– Facilitating cross-adoption throughout the
industry
– Optimizing stakeholder engagement
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Eco Index Implementation
• Index (Guidelines, Indicators and Metrics)
will be open source
• Supporting tools may be fee-based
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ECO INDEX DEVELOPMENT SUMMARY
AND PHASE 1
OIA Eco Index
• EWG Background
• Index Overview – Purpose, Definition, Scope
and Components
• Active Subgroups and Participation Needs
• Phase 1 Scope
– Draft to Industry at Summer OR 2010
– Formal rollout at Winter OR 2011
• Scoring
• Development and Rollout Process
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OIA Eco Working Group Background
• Nov. 2006 – Idea of industry effort hatched
• Jan. 2007 – Formation of OIA EWG
• Mid 2007 – Vision and mission established
• Fall 2008 – ZWA on board to facilitate process
• Spring 2009 – EWG becomes a strategic initiative
of OIA & Advisory Council forms
• August 2010 - Draft Phase 1 Index (Summer OR
2010)
• Jan. 2011 – Phase 1 Index Formal Rollout (Winter
OR 2011)
Eco Index Purpose
• The Eco Index will be used by companies to
incorporate environmental considerations into
product design and to manage their supply chains in
a way that supports their environmental goals.
• The EWG also intends for the index to enhance
transparency within the supply chain and facilitate
communication with suppliers.
• The current focus of the index is to be an
internal/supply chain facing tool and not a consumerfacing label. This focus could be revisited in future
years.
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Selected Desired Characteristics of
the Eco Index
• Be accessible and easy to use for companies of
all sizes
• Harmonize with existing standards/tools by
referencing and/or building upon them
• Start small and built ‘deeper and broader’ over
time
• Provide sufficient value in the marketplace to
sustain itself
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Eco Index Definition and Scope
Definition: The Eco Index is an Outdoor Industry
environmental assessment tool containing:
 Environmental guidelines
 Environmental performance indicators
 Environmental footprint metrics
 Comparative scoring system (currently for indicators
only)
Scope: The EWG intends for index to apply
across outdoor industry product categories
including apparel, equipment and footwear.
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Eco Index Components - Guidelines
Index components can be used together or
separately, depending on the needs/desires
of the company
•Guidelines:
– Qualitative principles and/or management
practices
– To be used as an educational tool, promoting
continuous improvement for companies and
suppliers
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Materials Guidelines (excerpt)
Understand Your Footprint/Minimize Your Waste
Reduce
 Minimize or reduce material usage where possible
 Select materials that require less energy and have a low carbon footprint throughout their lifetime,
including raw material acquisition, material production, product manufacturing, product use and
end-of-life
 Select materials that minimize the amount of fresh water used and wastewater created throughout
their lifetime, including raw material acquisition, material production, product manufacturing,
product use and end-of-life
 Select materials that impose less overall potential environmental impacts throughout the products
lifetime, such as acidification, eutrophication, photochemical oxidant creation (smog), human and
eco toxicity, and land use
Use of Resources
 Select synthetic, metal and alloy material options that result in reduced consumption of nonrenewable resources; for example consider high recycled content rather than virgin content to
reduce the need for mining and drilling
 Select natural fibers and biopolymers from low water usage and rapidly renewable crops or from
agricultural waste
 Consider natural fiber and biopolymer agricultural inputs that are free from Genetically Modified
Organisms (GMOs) or be transparent of the use of GMOs and the resulting environmental footprint
 Select natural fibers and biopolymers that are organically grown, transitional organically grown,
use sustainable farming practices, or at least use low pesticide
Eco Index Components - Indicators
• Indicators:
– Parameters or attributes that demonstrate
environmental impact or improvement
– Can be either qualitative of quantitative
• Scoring:
– An element of indicators; not a separate set of
criteria
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Indicators
• Parameters or attributes that demonstrate
environmental impact or improvement
• Can be either qualitative of quantitative
• Types:
– Binary (yes/no)
– Percent declaration
– Tiered
– Qualitative
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Indicator Guidance & Template
• Indicator - Brief statement of environmental attribute
• Rational - Explanation of why this environmental attribute is
important
• References - List of supporting references, as appropriate
• Details - Explanation of any information needed to
explain/support attribute, e.g. explanation of percentage
calculation
• Scoring - Assignment of score
• Guidance for Conformity Assessment - Guidance on how a
company would demonstrate (to itself) that sufficient and
adequate information/data had been collected to conform to
the declared attribute
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Indicator Example
(not developed or approved by the Packaging Subgroup)
Indicator: Percentage of packaging by mass that is readily
recyclable using commonly available recycling
infrastructure.
Rational: Recycling packaging and other materials conserves natural
resources and can save energy. Recycling diverts waste from landfills
and incinerators.
References:
•European Standard EN 13430: Recoverable by Recycling FTC Guide
for the Use of Environmental Marketing Claims Section 260.7(d) for a
definition of “recyclable” as applied to packaging.
www.ftc.gov/bcp/grnrule/guides980427.htm
•U.S. EPA 2007 Estimates of U.S. Generation and Recovery of
Materials http://epa.gov/osw/nonhaz/municipal/pubs/msw07-fs.pdf
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Indicator Example (cont.)
(not developed or approved by the Packaging Subgroup)
Details:
•The calculation of recyclable percentage is the weight of materials that is recyclable,
divided by the total weight of the product, multiplied by 100.
•Energy recovery is not considered recycling.
Scoring:
4 points - Over 95% By Weight Recyclable
3 points - Between 75-95% By Weight Recyclable
2 points - Between 50-75% By Weight Recyclable
1 point - Between 25-50% By Weight Recyclable
0 points - Below 25% By Weight Recyclable
Guidance for Conformity Assessment:
•Listing of and description of packaging material used (including weight of each material
type) and packaging design (including any means to join materials)
•Detail of how/which types of recycling technologies will be used in calculating the
percentage of packaging that is recyclable
•Spreadsheet showing method used to calculate recyclable percentage
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Indicator Scoring
• Each Subgroup has 50 points to assign to indicators.
• The 50 points are to be divided as evenly as possible among the
indicators. If the number of indicators does not evenly divide into 50,
the remaining points are assigned to emphasize or de-emphasize an
indicator.
• Examples:
– A subgroup develops 10 indicators; each indicator = 5 points max
– A subgroup develops 8 indicators; each indicator = 6 points max
(48 points allocated). The remaining 2 points are assigned to 2
indicators of the subgroups choosing.
– A subgroup develops 13 indicators; each indicator = 4 points max
(52 points allocated). The subgroup selects 2 indicators that will
have 3 points, instead of 4 points.
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Indicator Scoring (cont.)
• Indicators may be assigned a minimum score = 0 or -1
• -1 can be used to emphasize the severity of not meeting the
baseline on a specific indicator
• The highest score should be inspirational targets that may currently
be unachievable; provides aspirational goals and promotes
continuous improvement
• The 50 points total from each life cycle stage will be converted to a
weighted score and rolled up into a total indicator score, with a
maximum of 100 points
• The Advisory Council is developing the weighting system for each
product category (apparel, footwear, soft goods and hard goods)
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Eco Index Components - Metrics
• Metrics:
– Units of measure of environmental footprint
– Where appropriate, includes an industry wide
common methodology of calculating the
metric and/or references existing tools
– To be used to assess environmental impact
and measure improvement
– Measurements for the full product life cycle,
where appropriate
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Environmental Footprint Metric
Example
• GHG Emissions (Environmental Lenses)
– Metric: Kg of CO2e
– Applies to all of the life cycle stages
– Methodology (recommended): PAS 2050
– Tools to support data collection and
calculation; under development
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Supply Chain Packaging & Materials (embeded)
Supply Chain Transportation and Logistics (embeded)
Product
Level
(the Index)
Materials
Feedstock
Raw
Materials
Product Mfg
Consumer
Packaging
Transport &
Distribution
Use and
Service
End of Life
Processing
Metric Lenses (points of measure)
Land Use
Intensity
Water
Waste
Biodiversity
Chemistry/
Toxics People
Chemistry/
Toxics Environment
Consumer Education,
Engagement, and Outreach
EWG Index Framework 2.6
Energy Use
and GHG
Values Lenses (points of corporate policy and strategy)
Company
Level
Mission
Vision
CSR Values
Out of
Scope
Company Design Philosophy
Innovation
Company Foundation
Company Owned & Operated Infrastructure
(Non-product specific)
Company Social Compliance Program
Company Accountability Reporting
Fitness for Use
Durability and Longevity
Phase 1 Index Subgroups
• Life Cycle Areas – Guidelines and Indicators
– Materials Subgroup
– Packaging Subgroup
– Product Manufacturing Subgroup
• Facility Level
• Product Design and Assembly
• Environmental Footprint Metrics
– Lenses Subgroup
– Data Collection and Calculation Task Force
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Phase 1 Index Scope
Life Cycle Areas
• Materials Guidelines and Indicators
• Packaging Guidelines and Indicators
• Product Manufacturing Guidelines and
Indicators
– Facility Level
– Product Design and Assembly
– Looking for additional subgroup members
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Summary of Life Cycle Area Guidelines
and Indicators
Materials
Product
Manufacturing
Packaging
Transport
&
Logistics
Use and
Service
End of
Life
Guidelines
EWG
Approved*
Phase 1 Under
development
EWG
Approved*
Phase 2
Phase 2
Phase 2
Indicators
Phase 1 Under
development
Phase 1 Under
development
Phase 1 Under
development
Phase 2
Phase 2
Phase 2
•EWG Approved components can be found on the SharePoint site under
“EWG Eco Index Approved Tools” - http://www.oiaeco.org/EWG%20Eco%20Index%20Approved%20Tools/Forms/AllItems.aspx
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Phase 1 Index Scope
Environmental Footprint Metrics
• Metrics and Methodologies for:
– Energy Use and GHG Emissions
– Water
– Waste (looking for additional participation)
• Data Collection and Calculation Tool for
Energy/GHG, Water and Waste
(dependent on identification of partner, if
needed)
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Summary of Environmental Footprint
Metrics
Energy
and GHG
Water
Metrics
EWG
Approved*
EWG
Approved*
EWG
Approved*
Phase 2
Phase 2
Biodiversity
Phase 2
Methodolo
gy
EWG
Reviewed;
Approval
pending
Phase 1 Under
development
Phase 1 Under
development
Phase 2
Phase 2
Phase 2
Data
Collection
and
Calculation
Tools
Phase 1 Under
development
TBD
TBD
Phase 2
Phase 2
Phase 2
Waste
Toxics
Land Use
Phase 1 Metrics
Energy and GHG
Metrics
• Energy in MJ by
source - EWG
Approved
• Kg of CO2e - EWG
Approved
Water
3
• Total m per source of
water (groundwater,
surface water, municipal,
treated water) – EWG
Approved
Waste
• Kg Non-Hazardous
Waste (by
destination)
• Kg Hazardous Waste
3
• Total m of wastewater EWG Approved
Methodology PAS 2050
Suggested:
Suggested:
•GRI EN 8
•EN 22
•ISO 14040 series Life Cycle
Assessment guidelines
•Basel Convention
(Haz. Waste Definition)
Development & Rollout Process
• Subgroups develop draft index components
– Called “Working Drafts” during development
– Can include input/review from technical experts (within the
EWG or external experts)
• Testing and piloting and refining of index
components
– Guidelines: No formal testing or piloting needed
– Indicators: Informal trials by subgroup members
– Metrics: Piloting of data collection/calculation system by
selected EWG members
• EWG review of index components (all
components must be circulated by April 1,
2010)
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Development & Rollout Process (cont.)
• Subgroups will then
– Consider and respond to all EWG comments received
– Create a “Final Draft for EWG Approval”
• The Final Draft for EWG Approval will be
circulated for approval amongst EWG voting
members (by component)
• AC Recommends Phase 1 ready for OIA Board
review and Peer Review Process (July 1, 2010)
• OIA Board Review of Phase 1 Index (Summer
OR 2010)
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Development & Rollout Process (cont.)
• Draft PHASE 1 INDEX shared with industry
(Summer OR 2010)
• Targeted Peer Review
• Revise/refine the Phase 1 Index based on Peer
Review
• AC recommends OIA Board Approval of Phase
1 Index (By Jan.1 2011)
• OIA Board Approval (Winter OR 2011)
• Formal Rollout of Phase 1 Index (Winter OR
2011)
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During Implementation
• Ongoing input process
– Index website would include a “comments for
next revision” to capture input from users
• Annual review by the AC
– Assess the need for, and timing of, the next
revision
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Summary of Phase 1 Scope
• Guidelines and Indicators (and scoring for
Indicators) for:
– Materials
– Packaging
– Product Manufacturing
• Metrics and Methodologies for:
– Energy Use and GHG Emissions
– Water
– Waste
• Data Collection and Calculation Tool for
Energy/GHG, Water and Waste (dependent on
identification of partner, if needed)
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Summary (cont.)
• Phase 1 Timeline:
– Draft to Industry at Summer OR 2010
– Formal rollout at Winter OR 2011
• Eco Index Implementation:
– Index (Guidelines, Indicators and Metrics) will
be open source
– Supporting tools may be fee-based
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Questions?
Thank You
Webinar will be posted at
www.oia-eco.org
To contact:
Amy Roberts akroberts@outdoorindustry.org
Pamela Brody-Heine pamela@brodyheine.com