Mobilizing community and
stakeholder engagement in energy
programs
Nikola Petković, dipl.ing.
Why is involvement important?
• Citizen involvement is a key for stimulating
the behavior changes
• As Covenant signatory, you are also committed to
mobilizing and involving the citizens in the whole
process
• Stakeholder and citizen support is crucial for
successful SEAP implementation
• Strategies of information, communication,
sensitizing, motivation and co-ordination are a
crucial ingredient for your success!
Citizen involvement process
1. Identify key interest groups
2. Conduct a survey among citizens to get the idea
on their current knowledge and awareness
about energy issues and their expectations
3. Determine potential measures and activities for
citizen involvement
4. Select measures and activities to include in your
SEAP based on the survey results and your
analysis
Stakeholder involvement process
• Establish a successful cooperation and
communication network between all
stakeholders
– Recognize mutual interests and establish the first
contact between responsible persons
– Official letter as a formal start of cooperation
– Work meeting – determine contact persons for
specific areas, define the needs and operational
tasks etc.
Stakeholder involvement process
• Continuous communication is important
• A one-time set of public meetings rarely
extends in any meaningful way
• Build constructive working relationships
• Stakeholder engagement needs to be broader,
more inclusive, and continuous process
City of Zagreb citizen survey
• Survey was done on a sample of 408 households
• Considering sample type and size reliable
estimates can be made with certainty of 95%
• Sample was distributed over all 17 city districts
– each district had 1 up to 3 sample spots depending on
district population
– With random walk method we selected a household
to survey (every 6th household starting from 1st
address)
– In each household we selected one person to survey
chosen with random method of last birthday
City of Zagreb citizen survey
• Survey results showed weak level of citizen
awareness and knowledge about energy
issues and renewable energy sources
– Over 50 % considered themselves to be weak, or
at best averagely informed about specific subjects
– less then 10% rated their knowledge good or
excellent about subjects related to application of
renewable energy sources and city plans for
construction of power plants
City of Zagreb stakeholders
• City Government consists of 19 city offices
• Forms of the Local Government in the City
of Zagreb are city districts and local boards,
the City consists of 17 city districts
• City companies completely or partly owned
by the City of Zagreb – Zagrebački holding
d.o.o. – consists of 17 branch offices,
4 companies and 1 institution
• As for the educational institutions, on the territory of
Zagreb - 138 primary schools, 102 high schools, 15 pupils’
hostels and 49 institutions of higher education
City of Zagreb stakeholders
Stakeholders of the City of Zagreb were divided into the following categories:
• City offices, institutes and services
• Local government (city districts and local boards)
• City companies
• Craftsmen/Croatian chamber of Trades and
Crafts – Chamber of Trades and Crafts Zagreb
• Craftsmen Association of the City of Zagreb
• Entrepreneurs/Croatian Chamber of
Commerce – Chamber of Commerce Zagreb
• Croatian Association of Employers
• Croatian Automobile Club
• Croatian Railway
• University in Zagreb, associate – degree colleges and academics
• Other educational and scientific institutions
• Non – governmental associations
• Consumer associations
Key stakeholders in SEAP development
• Authors
– North-West Croatia Regional Energy Agency
– City of Zagreb, City Office for Energy, environment and Sustainable
Development
• Active participation in the preparation
– Faculty of Architecture
– Faculty of Mechanical Engineering
and Naval Architecture
– Croatian Automobile Club
– HEP ODS d.o.o. – Elektra Zagreb
– HEP – Central Heating System
– City Gasworks Zagreb
– Croatian Railways Infrastructure
– Croatian Vehicles Centre
– EKONERG
– PHILIPS
Organisational structure for SEAP
implementation
EC
COVENANT OF
MAYOR OFFICE
CITY OFFICE FOR ENERGY, ENVIRONMENT
AND SUSTAINABLE DEVELOPMENT
ENERGY COUNCIL
COORDINATING
BODY
k
UNIVERSITY OF ZAGREB
CITY OFFICES,
INSTITUTES AND
DEPARTMEBTS
MUNCIPAL
TRADE
COMPANIES
LOCAL SELFGOVERNMENT
CHAMBER OF
COMMERCE
HGK
HEP-ODS
HEPTOPLINARSTVO
ENERGY
AGENCY
(REGEA)
CONSUMER
ASSOCIATIONS
NON
GOVERNMENTAL
ORGANIZATIONS
HŽ
HAK
HUP
MEDIA AND
CITIZENS
City of Zagreb involvement measures and
activities
1. Education and change of behaviour of
employees/users of buildings owned by the
City of Zagreb
2. Education and promotion of energy efficiency
for citizens
3. Education and promotion of energy efficiency
for commercial and service sector
1. Education and change of behavior of
employees/users of buildings owned by the City of
Zagreb
• Organisation of educational workshops on the
efficient energy use
• Development and distribution of educational
material (fliers, posters, stickers, etc.)
• ECOWill project educating employees on green
way of driving
• Introduce stimulating measures for energy saving
within which a part of financial funds coming
from the realised energy savings remains at the
disposal of individual institutions in which the
savings were realised.
2. Education and promotion of energy efficiency for
citizens
• Continuous informing of consumers on the manners to save energy
and actual energy topics;
• Implementation of thematic promotional- informative campaigns
for raising citizens’ awareness of energy efficiency in buildings;
• Organisation of professional reunions and conferences for the
promotion of rational use of energy and reduction of greenhouse
gasses emission;
• Educational campaigns on the design, construction and use of
buildings in a sustainable manner for the target groups of citizens;
• Creation and distribution of educational and promotional material
on energy efficiency and use of renewable sources of energy;
• Continuation and improvement of the work of info centres and infogalleries of energy efficiency and other activities.
Informing citizens- EE info centers, info-galleries and info display case
3. Education and promotion of energy efficiency for
commercial and service sector
• In the Croatian Chamber of Commerce a seminar on
"Energy - prospects for economic development.“
• In the Chamber of Crafts of Zagreb, a workshop on
"Entrepreneurial opportunities in the energy sector."
• Development Agency Zagreb - TPZ on the City of Zagreb
tribune gave a lecture on the theme "Innovative
entrepreneurship in the field of renewable energy,
energy efficiency and environmental protection."
• Alliance of Energy on the Zagreb City Tribune held a
seminar on "Possibilities of financing development
projects and investments in energy,".
Zagreb Energy Week
•
•
Event held each year since 2010. lasting full week and
including all stakeholders in over 50 different activities
Educational activities in
–
–
–
–
All kindergartens, 7000+ kids
1st grades of elementary schools, 7000+kids
1st grades of high schools, 10 000+ pupils
5 university’s, 600+ students
•
•
Open door days
Stakeholder exhibits on the main
city square
• International seminars
• Major stakeholders included in the activities
–
–
–
–
–
Croatian Chamber of Economy
Chamber of Trades and Crafts Zagreb
6 energy agencies
Croatian Chambers of architecture, civil engineering, machinery and electrical engineering
Civil society associations
Thank you for your attention
Presented by: Nikola Petković, dipl.ing.
City of Zagreb
City Office for Energy, Environment and Sustainable
Development