It is the joint collaboration of manpower
and experts from several disciplines of
public institutions to address the
outbreak any kind of natural calamity
and its affect on human society.
 It is used to handle such kind of situation
from ground zero level and control the
same through the excellent
humanitarian assistance.
Level of uncertainty
 Unpredictable Timing
 Inaccessible location
 Difficulty in uniform supply
 Challenges for the Authority
 The impact of other social environments
 Difficulty in Transportation
 Limited source of communication
 Continuing process of restoration
 Difficulty in assessing the actual loss
Execution of proper planning
 Level of procurement
 Effective storage facility
 Design of transport facilities
 Role of cold storage
 Generic and volunteer contribution
 Delivery Mechanisms
 Effective monitoring and evaluation
CASE STUDY- Humanitarian supply chain
management by Government of Odisha
during the recently occurred heavy
cyclone PHAILIN:
Immediately warning message sent through
SMS to all Multipurpose Cyclone Shelter
Communities to alert for the cyclonic
situation on dated10.10.2013 with the
following text message
“ Be prepared for the severe”.
 All Multipurpose Cyclone Shelters were
informed for prepositioning of dry food, safe
drinking water and essential medicine, safe
evacuation of
expectant mothers
(Pregnant), elderly persons, PWDs, Women
& Children on priority basis along with their
essential documents, medicines etc.
A procurement committee was formed for
procurement of all relief items including dry
food items such as Chuda, Jagery, Biscuit,
Candle, Match Box, Salt, Flour(Ata), Bread
etc by following financial norms &
accounting procedure.
Clothing material for men, women &
Hygiene kit
Kitchen utensil,
Emergency light/ lantern,
Dignity kit.
Other necessary support
Chhatisgarh state branch extended support of
food item such as 30 qtls of Chuda and 10 qtl
Guda(Jagery). His Excellency, Governor of
Chhatisgarh flagged off the vehicle.
Rearranging of the warehouse was done so
that relief materials can be kept properly.
Transport agency was finalized for carrying/
transporting/ distribution of relief materials to
affected community.
Request letter was sent to RTO for requisition of
vehicles for relief/ response.
Request to IDCO for supply of bag.
Appeal for mobilize funds for the cyclone and
flood affected people
Cash Transfers and Cash for work to help households meet
needs while no work is available for the next 45 to 60 days,
where possible Cash should be given so households can meet
diverse needs. Food distribution should also include nutritional
supplement for the children.
Food distribution in cases where access to food is limited, or
market analysis recommends it.
Immediate support for fisherman community to restore their
livelihood. Boat repairing and fishing nets.
Some vulnerable households are not able to work, persons with
disability, the elderly etc. and would need unconditional cash
transfers for humanitarian needs in the current context.
Limited relevance for community kitchens has been observed
due to scarcity of cooking fuels or utensils.
Purchase seeds for flood affected communities/ communities
where fields were inundated
Agencies could provide vegetable
seeds of short interval varieties so that
agricultural land that is only damaged
by wind and water can get a quick
 Some saline tolerant fodder crops could
be considered to plant in areas that
were affected by inundation of saline
water during the storm surge. Plantation
of fruit bearing trees and plants
Work on improving water, sanitation and hygiene,
considering the risk of diarrhea and skin diseases.
Consider mosquito nets to reduce the risk of vector borne
Health camps to meet urgent medical needs of affected
communities and marginal communities.
Medical support for water and vector borne diseases and
skin diseases (focus on children)
Support re-opening of AWCs and AWWs and meet
nutritional requirements of pregnant women, children.
Technical agencies such as UNICEF to support local
stakeholders during the initial phase of response.
UNICEF: “Promote exclusive breastfeeding for mothers with
infants rather than providing baby foods.”
Urgent provision of tarpaulins to protect
food and remaining household items
from the rain and elements.
 Many agencies have recommended the
use of solar lanterns
 Provision of household items such as
kitchen utensils, blankets, mattresses
where people have also lost their
Clearance of disaster wastes including solid
waste and debris (human excreta, tree and
house damage materials etc.)
 Large plastic container with cover for water
storage, hygiene kits and promotion of
hand washing with soap.
 Disinfection of drinking water sources with
bleach, halogen tablets or water filtration,
and provision of clean drinking water
particularly in flood affected areas.
Leveraging and adapting the social protection schemes
for the very vulnerable is critical in the primary days of
humanitarian crisis.
 It is important to use the six-lens criteria of targeting the
child-headed households, single women households,
pregnant and lactating women, disabled, elderly, sick
and poorest of the poor with larger number of children in
order that government social safety net is rapidly
available to the BPL, Dalit and other vulnerable
 Immediate staring of ICDS centres and other food security
schemes is critical
 Women and Child Development / District Child Protection
Officers need to activate the alertness, registration of
children and ensure protection by mitigating trafficking,
neglect and abuse of children.
Advocate and promote the immediate
start up of early child care centers and
primary schools so that children can
return to their schools and meet their
peers, play and begin to experience
 Replace immediately the lost books and
other needed items for children to
experience that the disaster story is over
and they have all their education
materials back
The above case study shows the
practical aspect of supply chain
management and teaches us if
necessary actions are taken in nick of
time, then the severity of such natural
catastrophes can be avoided.
 As a result, after effect of Phailin brings
praise from all over world for effective
utilization of the above stated strategy
for the state.
for your patience