Ramesh Shingte
Nodal Officer
Project Implementation Unit- Agri. Mktg

2

 First State to adopt Dry Land Farming Technology
 Pioneer in Horticulture Development through EGS
 2 nd largest producer of fruits in India (95 lakhs MT/annum)
 Leading producer of grapes, pomegranate and orange
 Second highest producer of banana and sugarcane
 Highest producer of coarse cereals and cotton
3

Particulars
Geographical Area
Population
Total Cultivable land
Per Capita Income
Gross Cultivated Area
Gross Irrigated Area
Maharashtra
307713 Sq. Km
100 Million
30.76 Million Ha.
Rs. 41,331/-
225.57 Lakh Ha.
39.58 Lakh Ha.
% with Country
9.36%
9.43%
16.85%
National Average
Rs. 33,131/-
11.83%
5.15%
4

Food Grain
Oilseeds
Pulses
Cotton
Sugarcane
Sugar
Fruits
Vegetables
Production
(Million MTs)
10.93
0.61
2.03
3.08
26.98
9.10
11.04
6.45
% with Country
5.12
3.59
13.57
22.21
11.37
32.12
17.40
5.13
5

 Diverse agro-climatic conditions
 Strong research support – Four agricultural universities
 National Research Centers for:
 Grapes - Pune, Citrus - Nagpur, Onion & Garlic – Rajgurunagar (Dist.Pune), and, Pomegranate - Solapur
 Strong co-operative network
 Proximity to international airport & sea port provide the logistic advantages
 Strong crop based farmers organizations
 Innovative farmers
6

 Area before 1990 : 2.42 Lakh ha.
 New plantations
 Total area
: 13.32 Lakh ha.
: 15.74 Lakh ha.
 Number of villages
 Productive area
 Production
 Number of growers
 Expenditure
 Gross annual turnover
 Man days generated
: 39,411
: 9.14 lakh ha.
: 103.2 lakh MT
: 17.51 lakhs
: Rs. 1,234 Crores
: Rs. 6,300 Crores
: 3,300 lakh
7

Sr.
1
2
3
4
Crop
Grape
Mango
Onion
Vegetables
% share of export in India
98
65
90
68
Maharashtra is leading state in export of fresh fruit & vegetables
8

1.
Grape Growers Association 11. Vegetable Growers Association
2.
Mango Growers Association
3.
Pomegranate Growers Asso.
4.
Banana Growers Association
5.
Sapota Growers Association
6.
Orange Growers Association
7.
Sweet Orange Growers
Association
8.
Kagzi Lime Growers Asso.
9.
Guava Growers Association
10. Aonla, Fig, Custard-apple
Growers Association
12. Flower Growers Association
13. WIFA (Western India Floriculturist
Association)
14. Medicinal & Aromatic Plants
Growers Association
15. Associations for Organic Spices cultivation
16. Nursery Owners Association
9

 GAP integrates the application of new production system such as IPM, ICM & INM for commercial production of agricultural products
 Quality certification in agriculture
Sr.
No.
1 Grape
Crop
2 Mango
3 Pomegranate
EUREPPGAP
Certified Farms
2000
200
50
10

11


Small land holdings
 Subdivision and fragmentation of land
 Presence of % of small and marginal farmer
 Only 35 % of area under irrigation
 Heavy dependence on rainfall
 Low farm mechanization
 Low adoption of technology
 W h a t i s t h e r e s u l t ?
• Results
- Low productivity
- Low shelf life 12

13

 Too many intermediaries
 Lack of professionalism
 Unhygienic conditions
 Post harvest losses (around 20%)
 Lack of Pvt. Sector participation
 Increased Marketing Expenses
 Inadequate transparency in auctioning
 Lack of standardization and gradation
 Low bargaining power of farmers
 W h a t i s t h e r e s u l t ?
 Lack of facilities - grading, packing, cold storage, processing
 Market Information & Intelligence
Results
-
Distress sale
Low share of producer in
 Long and fragmented value chain
(perishables) consumer rupee
14

15

• Only 2% of perishables processed
• Lack of private sector participation
• Weak backward linkages
• Un-assured forward linkages
• Absence of contract farming
 W h a t i s t h e r e s u l t ?
Results
- No value addition / Very little VA.
- Self life not increased / Very low SL.
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17

 Providing Transparent Auction System
 Providing better Infrastructural Facilities
 Providing Risk Mitigation measures
 Providing Alternative Marketing Channels
 Warehouse Receipt Programme
 Market Information & Intelligence
18

Externally Aided Projects
• Maharashtra Agricultural Competitiveness Project (MACP)
• Convergence of Agricultural Interventions in Maharashtra (CAIM)
• Agribusiness Infrastructure Development Investment Program (AIDIP)
Amendments in Agricultural Marketing Act
• Private Markets
• Farmer Consumer Market
• Direct Marketing
• Special Commodity Market
• Single License System
• APMC Secretary Panel
• Planning for Infrastructure Development
19

 World Bank funded
 Objective – to increase productivity, profitability and market access and make farmer competitive
 Agriculture, AHD and Agriculture Marketing – line Depts.
 Interventions - Extension measures by Agriculture & AHD
Strengthening existing markets providing alternative marketing channels by Agri. Marketing
 Period – 6 yrs
 Outlay – Rs. 703.00 Crores
20

 International Fund for Agricultural Development (IFAD) aided
 Objective: To improve household incomes from diversified farming and from off-farm activities
 Coverage: 1200 villages from suicide prone districts (Akola,
Amravati, Buldhana, Washim, Yawatmal & Wardha)
 Interventions: Institutional Partnership Development &
Capacity Building , Sustainable Agriculture & Mktg. Linkages,
SHG & CMRC Development , Micro-Enterprises & SMEs
 Period : 8 yrs
 Outlay: Rs. 593 Crores
21

Objectives -
 To attract private sector investment for agricultural infrastructure development.
 Basic agricultural infrastructures as per needs of farmers, traders and entrepreneurs.
 Farmers capacity building and formation of farmers groups and producer Companies .
 Crop diversification.
 Value addition for perishable crop
22

Project Components –
1. Establishment of Integrated Value Chain (IVCs) on PPP basis, Hub – Spoke model
2. Strengthening and establishing of IVC backward linkage under JFPR
3. Institutional Development and Program management
Financing Plan – (Multi-tranche Financing Facility )
ADB - $ 85 million (32 %), GoM - $ 21 million (8 %) and
Private Investors - $ 159 million (60 %)
Establishment of Integrated Value Chains (IVCs) –
 In 1st Tranche – Nashik & Aurangabad – Amrawati IVCs
 Rest of Maharashtra – 15- 20 IVCs will be established in next 6-7 years.
The project is expected to complete by year 2017
23

Amendments in Maharashtra Agricultural
Produce Marketing (Dev. & Reg.) Act 1963
 Private markets
 Farmer – Consumer markets
 Direct Marketing
 Special commodity markets
 Regional / Divisional APMC
 Single license system
 Cadre for the secretaries of APMC
 Contract Farming.
24

 Individuals, Co-op. Societies, companies can establish
Private Market
 License will be required
 Collection & utilization of market fee for the development of market
 Facilities like Pre-cooling, Cold storage, Packing centers,
Washing centers, Electronic auction, Immediate payment etc. to be provided by private market operators.
 Private Market license issued – 23
 Turnover 2012-13 – Rs. 2058.00 Cr.
25

 Direct selling of Agricultural produce from farmer to consumers.
 Farmer & Consumer both will be benefited as middlemen are deleted.
 Minimum facilities to be created.
 License from Director Marketing is necessary.
 Operators can charge necessary service charges.
26

 License from Director of Marketing, Maharashtra State
 License holder can purchase Agricultural produce from farmer at village level.
 Market fee to be paid to APMC
 Pressure on APMCs will reduce
 Income of APMC will increase
 Direct Marketing license issued – 78
 Turnover 2012-13 – Rs. 915.11 Cr.
27

 Modern facilities for the Sale, Purchase, Store, Grading,
Packing of Agricultural produce will be created.
 Infrastructure development & can avail the subsidy facilities of State / Central Govt.
 Onion, Potato, Orange, Banana etc. Govt. can establish
Special Commodity Market.
 Special Commodity Markets to be established by State
Govt. only.
28

 Regional – Arrival of agricultural produce from more than one Tahasil.
 Divisional – Arrival of agricultural produce from more than one District.
 Govt. can declare the APMC as Regional / Divisional.
 Representatives of Farmers, Hamals, Merchants, Traders,
Local Authorities, MSAMB, Govt. on APMC Board of
Director.
29

 License holder can purchase agricultural produce from more than one APMC area.
 Traders can purchase agricultural produce in a whole state
 Time & Money of traders will be saved.
 Transparency in License issuing system.
 Single License issued - 28
30

 For the efficient & commercial operations of APMC
 Working Secretaries & Highly Qualified Professional /
Personals will be included in the Panel.
 Recruitment of Secretary from Panel.
 Control etc. are the rights of APMC.
 Panel to be maintained by the MSAMB.
31

 Contract Farming Sponsor shall apply for registration in
FORM “G” to SDAO.
 Registration fee is Rupees 500.
 SDAO to dispose of application within 60 days.
 Prohibition for creation of right, title, interest or ownership in the land under Contract Farming Agreement.
 Prohibition for sale of land under contract farming agreement by sponsor.
 Total area under Contract farming 1.00 Lakh Ha.
32

33

SCIENTIFIC ONION STORAGE INFRASTRUCTURE
 Construction cost Rs. 6000/- per MTs
 Subsidy for - 5, 10, 15, 20, 25 & 50 MTs
 Subsidy Amount - Rs. 1500/- per MTs or 25% Construction cost whichever less.
 Total Capacity Created - 7.00 Lac MTs
 Farmer beneficiaries – 28516
 Subsidy given Rs. 72.44 Cr.
34

 Scheme started: Year 1990-91
 Crops covered: Tur, Mug, Udad, Safflower,
Paddy, Soya bean, Chana, Sunflower, Jawar,
Bajara, Wheat, Maize, Cashew, Seeds, Raisins,
Turmeric etc.
 Rate of Interest : 6-8%
 Period of 180 days
 APMC involved – 60
 Loan disbursed – Rs. 35 Cr. Every year.
35

N o
AEZ
Alphonso mango
Districts
Thane, Raigad, Ratnagiri, Sindhudurg
Implementation
Agency
MSAMB
Kesar Mango
Pomegranate
Onion
Mandarins
Banana
Grapes & Grape Wine
Floriculture
Aurangabad, Jalna, Beed, Latur, Ahmednagar, Nasik MSAMB
Nasik, Ahmednagar, Pune, Solapur, Sangli, Latur,
Osmanabad
MSAMB
Nasik, Pune, Jalgaon, Ahmednagar, Satara,Solapur MSAMB
Nagpur, Amravati MSAMB
MSAMB Jalgaon, Dhule, Nandurbar, Parbhani, Hingoli,
Nanded, Buldana, Wardha
Pune, Nasik, Sangli, Satara, Ahmednagar, Solapur
Pune, Nasik, Sangli
MIDC
MIDC
36

 MSAMB with help from State Agriculture Department and Agriculture Universities regularly carry out training programs for farmers in “Quality Production,
Post Harvest Handling & Marketing Aspects”.
 Total No. of Farmers Trained – 56,000.
37

Location
Commodity
Project Cost
(lakhs)
Capacity
Precooling
Coldstorage/St orage
Ripening
Chamber
Handling
Grading
Packing Line
Nachne
Dist:
Ratnagiri
Alphonso
Mango
220.82
1.5 MTs/Hr
Jamsande
Tal: Deogad
Dist:
Sindhudurg
Alphonso
Mango
208.22
1.5 MTs/Hr
Jalana
Dist: Jalana
Kesar Mango
230.00
1.5 MTs/Hr
Indapur
Dist: Pune
Agril. produce
389.00
5 MTs/ Batch 5 MTs/ Batch 5 MTs/ Batch --
25 MTs/day 25 MTs/day 50 MTs/day Storage (500
MTs)
5 MTs/Batch 5 MTs/Batch 5 MTs/Batch --
10 MTs/Hr
Baramati
Dist: Pune
Pomegranate
238
5 MTs/ Batch
50 MTs/day
--
1.5 MTs/Hr
38

Location
Commodity
Raver
Dist: Jalgaon
Banana
Basamatnagar
Dist: Hingoli
Banana
Karanja
Dist: Wardha
Mandarins
Latur
Dist: latur
Pomegranate &
Kesar mango
Project Cost
(lakhs)
Capacity
Precooling
Coldstorage
Ripening
Chamber
Handling
Grading Packing
Line
400
5 MTs/ Batch
25 MTs/day
25 MTs/Batch
2 MTs/Hr
400
5 MTs/ Batch
25 MTs/day
25 MTs/Batch
2 MTs/Hr
470
5 MTs/ Batch
25 MTs/day
--
2 MTs/Hr
333
5 Mts/Batch
50 MTs/Day
5 MTs/Batch
5 MTs/Hr
39

Location : Exporters Building, Vashi, New Mumbai
Facilities available :
 VHT Machine - Imported from Japan
 Pre-cooling
 Cold Storage
 Grading & Packing Line
 APEDA Certified Pack House Facilities
Establishment of another VHT machine in the near future.
40

 Market opened in June-2006
 Participated in Mango Promotion Program, Japan
 High Value market
 Exported around 25 MTs+ mangoes after processing in VHT.
 Occurrences of residues in mangoes (Chloro-pyriphos)
 Successful Trials for use of Thermo-col boxes
41

 Erection of Irradiation Facility Centre at Vashi, Navi
Mumbai is in progress
 Promotion of export of Agril. produce to US &
Europe.
 Planning to develop Quarantine and Phyto-sanitary facilities for promoting export of fresh fruits and vegetables.
42

 Guidance to the Growers for GLOBALGAP Certification.
- 63 Alphonso mango growers, 76 Kesar Mango grower, 53
Pomegranate growers received the certificate.
 Announced 50% subsidy for certification (Mango &
Pomegranate)
 Undertaking Awareness Programme for the growers to understand the need of changing scenario w.r.t. WTO, Food
Safety etc.
 MSAMB giving 50% subsidy to farmers.
43

(Horticulture Training Center)
 State-of-art Practical Training Centre set up with the help of FMO-
The Netherlands & PTC Netherlands
 First of its kind in India & 2nd in Asia.
 Equipped with : Classrooms, Demonstration Halls, Library, Hostel,
Restaurant, Glass/Poly Houses, Meteorological Station
 Soil & Water Testing Laboratory.
 Fully Computerized Controlled to Low Cost Poly-houses (Total 12)
 Total No of Trainees Trained - 17000
44

 MSAMB has entered into MoU with REUTERS (UK based) for dissemination of
Market rates, Weather forecast, Pesticide & Fertilizer application guidance through SMS via mobile phones (REUTERS has enrolled @ 1,00,000+ members)
 “MARKNET” - Computerized 291 main markets & 54 sub markets and connected through internet with MSAMB’s portal ( www.msamb.com
).
 Installation of projection TV systems at 69 APMCs in the state for dissemination of arrival, prices and agricultural information.
 MSAMB has signed MOU with NOKIA to disseminate Market Rates, Weather,
Forecast & Other Agril. information.
 Ticker Boards with NCDEX assistance – 106 APMCs
 Display Boards – In 140 APMCs
45

3
4
1
2
5
6
Sr. No.
Name of the Organization Commodity
Mahagrapes
Mahamango
Mahabanana
Mahaanar
Mahaorange
Mahacashew
Grapes
Mango
Banana
Pomegranate
Mandarins
Cashew
Date of
Establishment
Jan. 1991
Mar. 1991
Jan. 2002
Aug. 2005
Mar. 2008
Sept. 2010
46


To reduce the intermediaries.
 Availability of commodities to consumers at reasonable price
 Better returns to farmers
 Assistance of Rs. 1000/- per stall & Rs. 10,000/- for advertisement in Corporation areas.
 Assistance of Rs. 700/- per stall & Rs. 5000/- for advertisement in other cities / towns.
47

 Chanalising Agency for Onion Export since 1999.
 Nodal Agency for setting up of Terminal Markets
(Mumbai, Nashik, Nagpur)
 Initiated the process to set up:
 Modern Markets at Aurangabad & Basamatnagar on BOT thru’ PPP
 Modern Markets at 20 different locations
 Computerised Auction System in 100 APMCs
 Provides subsidy for:
 Cost of sea freight for export of onion to Europe.
 Purchase of Crates by farmers.
 Global GAP certification
48

49