VPELA Growth Areas
Seminar
“The DNA of Enterprise Based Development:
Towards a Polycentric City”
Brian Haratsis
28 January 2012
1
Australian City Building
Based on residential expansion (see UGB,
Growth Areas, Urban Footprint etc)
Needs to be refocused on employment and
lifestyle to generate sustainable transport
and housing costs
2
Australian City Building
City building approaches have not been
modified to include:
◦ Service sector employment
◦ Freight and logistics
◦ Health oriented developments (No. 1
Employer)
◦ Ageing
◦ Information Technology
◦ Resource Development (FIFO) etc.
3
Australian City Building

Enterprise based approach would
acknowledge the primacy of employment
over other planning objects.

Many innovative approaches possible:
◦
◦
◦
◦
◦
Building trades
Home centres
Sustainability centres
Satellite offices
Service trades centres
4
Australian City Building

New approach to green fields
development where ‘enterprise’ overtakes
‘urban design’.

Activity Centre Sustainability Criteria
5
Activity Centre Sustainability
Criteria
Activity Centre Principles
Economic
•Maximum leverage of private investment
•Max usage of PT usage per $ invested
•Max employment
•Minimise deliverability risk
Environmental
•Change travel behaviour
•Maximise PT uses
•Max TOD effectiveness
•Max land use efficiency
Social
•Create Sense of Place
•Create self-containment lifestyle
•Neighbourhood integration
Activity Centre Criteria
Economic

%land area for cars

%private invest/total

Delivery/staging

Employ in TOD destination

Jobs/m2 for employment

Financial return
Environmental

% intermodal use

Land use efficiency ratio

% non vehicle trips

Design/subtropical

%use of PT
Social
Activity level

Persons/vehicles

Working & resident pop.

Max walkable catchment

Visitations level

Level of 18/7 activity

Housing diversity mix

Vehicles/household
Australian City Building

Lack of understanding of employment/ economic
sustainability is the key factor preventing the emergence of
polycentric cities.

Emerging examples & thinking:
◦ North Lakes (QLD)
◦ Joondalup/ Alkimos (WA)
◦ Norwest Business Park
◦ Bromelton/ Moorebank/ Kalkallo – Freight & Logistics
◦ Airport Cities
◦ Port Cities (e.g. Port of Brisbane, Port of Melbourne)
7
Australian City Building
From business parks to mixed use nodes to
specialised transport nodes  new forms of
activity.
8
National Policy Position
Federal Government – Gone Fishing
 States:
◦ NSW: Growth Areas/ Central Place Theory/ freight & logistics
◦ WA: No growth boundaries/ new Activity Centre Guidelines
require employment and mixed use/ Central Place Theory/
Corridor requirements
◦ VIC: UGB/ Main St based Central Place/ Employment Land
designation/ freight & logistics
◦ QLD: Urban footprint/ Main St based Central Place/ Freight &
Logistics/ New Towns (e.g. Springfield)

All ‘place’ based not required to achieve outcomes
except WA.
9
TOD Hierarchy
TYPE
KEY
OBJECTIVES
EXAMPLES
CBD
Jobs
Existing:
Sydney CBD ( QVB/ Galleries/ Barangaroo)
Melbourne CBD ( QV/ Melbourne/ Docklands)
Brisbane (Southbank)
Parramatta (Civic Place)
Proposed:
Perth (Belmont Racecourse/ Burswood Peninsula/
Waterfront)
REGIONAL
Housing density
and jobs
Existing
Rouse Hill, Chatswood Homebush, Joondalup, Caroline
Springs, Ipswich
Proposed:
Varsity Lakes, Springfield, Craigieburn, Leppington,
Coomera, Yanchep, Lockerbie
LOCAL
Lifestyle (urban
development –
live, play and
work)
Existing:
Subiaco, St Mary’s (Sydney)
Proposed:
Edmondson Park, Alkimos, Alma Vale, Rockbank,
Kaduna Park
(Centre Type)
Norwest Business Park, NSW
Cardinia Road Employment Precinct,
VIC
Springfield, QLD
Rouse Hill Regional Centre, NSW
Good public realm
Mixed use – retail,
residential and
community
TOD
Subiaco TOD, WA
Why?
• Transformed 80 hectares of
derelict industrial land into a
vibrant, cosmopolitan
community redevelopment
• Lifestyle for over 1 500
residents - 3km from the Perth
CBD
• Creating a neighbourhood with
work, live and play
opportunities
• Lower scale – trying to create
employment
Residential and
commercial adjacent
TOD
Main street retail
Subiaco TOD, WA
Mixed use
retail,
residential
and office
TOD
Residential and
community
Retail fronting Main
Street and residential
Maroochydore, QLD
• New station location
proposed in town
centre
• Opportunity for
integrated bus and
rail interchange
• 1st floor linkage to
retail and
entertainment
Casey Town Centre, VIC
• Proposed major activity centre
• Core retail 25,000 sqm
• Council offices 10,700 sqm
• Library and major performing arts centre
• Car parking and public open space provisions
Queen Vic Village, VIC
•
Incorporating cafes, retail, office and
residential
•
47,000 sqm of total retail floor space
•
124 speciality shops on 5 levels
•
60,000 sqm of office
•
8,702 sqm of other tenancies
•
1,500 underground car spaces
DNA of Place Making
•
Critical Mass to realise full potential
•
Financial Viability
•
Retail/commercial/high density residential/
POS
•
Seamless Connectivity / Access
•
Night time Economy /Passive Surveillance
•
Public / Private Transport Integration
•
Living Streets/ Multi-Cultural Focal Point
•
Community, Governance
•
Good pedestrian linkages
•
Security and surveillance
Economic Indicators
Activity levels
Multipliers
Economic Benefits
Social Benefits
Visitation frequency
Total Visitation
Expenditure levels
Traffic movement
Increased productive time
decreased trip generation and length
Increased access /
movement levels
Increased personal time
Employment
Sales/ volume/ output
RTD
Increased wealth levels
Community development
Increased
diversity / culture
Increased Employment
Profits
Sectoral
Multipliers
Products
Research and
development
Multipliers
Economic Indicators
Efficiency
Cost reduction/
Avoidance
Spatial/
Locational
Geographic
impact
Economic Benefits
Social Benefits
Population density
Public infrastructure
usage
Energy usage
Maintenance
Waste levels
Public service usage
Safety levels
Security levels
Noise levels
Pollution levels
Environmental sustainability
Community engagement
Accommodate ageing persons
Female participation as “safe”
Property Values
Construction/ investment
Sales
Critical mass
Land usage
Increased synergies / linkages
Urban character enhancement
Investment certainty
WA: A New Approach?
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