CASRAD research & development in NW
Hanoi, 11/2011
VALUE CHAIN APPROACH
INPUT
SUPPLIERS
PRODUCERS
COLLECTORS
WHOLESALERS
RETAILERS
CONSUMERS
Farmer’s organization
and socio-economic
extension
METHODS
LINKING FARMERS
TO MARKET
POLICY
CHANGING
Interventions
Understanding
Lessons learned
OUR
FOCUS
ACTION
RESEARCH
Improved market engagement for sustainable upland production
systems in the North West Highlands of Vietnam
AGB/2008/002
PARTNERS
Vietnamese
DONOR
4-year project
Australian
2009 - 2013
Locations:
Moc Chau
and Lai Chau
provinces
Leading organization in implementing value chain research
and development in the framework of the project
CASRAD’S ACTIVITIES
2009
Activities
Locations
Outcomes
Other Partners
Diagnostic and
Market
assessment
Tam Duong, Sin Identified
Ho, Lai Chau
potential market
for maize
UQ, Nomafsi,
local partner
RVA of maize and
plum
Moc Châu, Mai
Son – Son La
RVCA reports
UQ, Nomafsi,
local partner
Potential market
of maize used for
pig production
Local partner in
Tam Duong, Sin
Ho
2010
Maize research
integrated with pig
production
Tam Duong,
Sin Ho, Lai
Chau
4
2010
Activities
Locations
Outcomes
China report
Partners
China market
research
Nam Ninh
– China
TBU, UQ
Stakeholder
Workshop
Moc Châu, Potential interventions
Mai Son –
Son La
NOMAFSI, TBU,
Local partners
Degustation
Workshop
Hanoi
Report, identified
quality attributes
Other
Institutions
partners, traders
Plum
stakeholders
survey
Hanoi
Report, potential
marketing
interventions,
consumer’s demand
based quality attributes
Marketing team
2011
Activities
Locations
Outcomes, Results
Others
Partners
Value chain
Moc Chau
creation - a
testing channel
Monitoring and evaluation reports
UQ
A channel providing upgraded
plums (classified, packed, labeled)
from Moc Chau to high-end market
in Hanoi
Initial relationship of stakeholders
(farmers, collectors
Alternative
product
Pumpkin
Moc Chau, Report (recommendation for
Hanoi and interventions)
Hai Duong
province
UQ, UTAS
consultant
6
Increasing the safe production, promotion and utilisation of
indigenous vegetables by women in Vietnam and Australia
Value chain creation PILOT MODEL through FBS
for women farmer’s group
In two hamlets (16 members in Di
Thang hamlet and 7 members in
km 3 hamlet) in the area of from
500 to 1000 m2 / member.
cai meo - Brassica juncea,
AGB/2006/112
2009-2012
Locations:
Lao Cai
province
(Sapa and
Bac ha
districts)
bap cai xoe Brassica oleracea
rau khoi tu - Lycium chinense
The aim of the project is to develop and test models that improve the
profitability of women farmers supplying indigenous vegetables to potential
market in Lao cai and Hanoi cities.
Objectives
1. Develop models that enable a competitive market position for smallholder
women farmers in a transforming market.
2. Gain a greater understanding of consumer benefits from indigenous
vegetables
3. Improve on-farm and through chain management to deliver safe quality
products into a transforming market
4. Develop communication strategies that facilitate practice-change in women
smallholders
8
Research and intervention process
Research
Scoping study
Rapid value chain
appraisal
Consumers ’s preferences
Stakeholder workshop
Action/Intervention
Farmer’s capacity building: Production
organization through FMG, study tour
to modern retail markets selling food
stuffs
Improving consumer’s awareness
about IVs: recipe cards,
High-end market access through
relationship of FMG and retailers in
Hanoi and Laocai cities
Qualitative
Participatory
9
Stable Supply to Hanoi to 2 retailers in Hanoi
Improvement
•Increasing area of vegetables of all members.
•Income from increasing price compared normal channel (10%).
•Income from Ivs becomes the main source (from 10 to 60%
total income) on the small area of cultivation (around 500 m2 to
1500 m2).
10
Overcoming technical and market constraints to the
emergence of profitable beef enterprises in the north-western
highlands of Vietnam
LPS/2008/049
2011-2015
Locations: Son La and Dien Bien provices
(Moc chau, Mai son districts, Dien bien)
Objectives
•Improve the efficiency and effectiveness of existing beef value
chains and the profitability and sustainability of the value chain for
smallholder cattle producers.
•Quantify the biophysical and socio-economic characteristics of the
smallholder farming systems involving cattle production.
•Develop and test viable management strategies for capitalizing on
market opportunities and minimizing the impact of the cold, dry
season and other important cattle production constraints.
CASRAD’s role and activities
Conducting research and interventions in Son la
provinces to better beef value chain in accordance with
technical ‘s intervention and especially the provincial
policy and program in cattle development sector.
So far…
VALUE CHAIN APPRAISAL HAS BEEN DONE
Geographical Indication for Orange Cao phong (Hoa binh)
The solutions to develop Cao Phong
orange




Necessary to maintain the stable quality of Cao Phong
orange through technique, production organization business.
Only enlarging the orange region on the land area that
has suitable natural condition (soil, climate, water…)
Supporting the poor to grow orange by the scales
through the methods and selecting the inter-cropping
plants that has high economic efficiency but do not
compete strongly with orange in the building period to
guarantee the livelihood.
Protection of GI for Cao phong orange
Collective Brand for Violet
Sugarcane in Hoa binh






Cao Phong, Kim Bôi, Tân Lạc, Lạc Sơn,
Yên Thủy and Kỳ Sơn district
2010: 5500 ha; plan 8000 ha
Association building
Common technical protocol
Protection of Collective brand
Connecting to Hanoi market
Impact of poverty reduction policies in
Hoa binh



Poverty rate hardly reduce in remote districts
Mains livelihood: rice, livestock and labor
sale
Need an integrated policy
120%
100%
80%
60%
40%
20%
0%
Làm ruộng
Chăn nuôi
Làm thuê
Tiền lương
Lương hưu
Nghề rừng
Làm tư
Làm vườn
Nuôi trồng TS
Agricultural extension in Sonla
(AFD hydraulic project)
Tưới cho
lúa (ha)
Tưới
cho
màu
ẩm
(ha)
Địa điểm
Tên công
trình thuỷ
lợi
Xã
Huyện
Dự kiến
khởi công
Dự kiến
hoàn
thành
Các xã ảnh hưởng
Cây trồng đề
xuất
Phai Nhú
Viêng
Lán
Yên Châu
2007
2007
Viêng Lán
35,5
0
Lúa, ngô, trâu
bò, lợn, cá
Phai Ngùa
Chiềng
Yên Châu
Pằn
2007
2007
Chiềng Pằn
85,8
0
Lúa, ngô, trâu
bò, lợn, cá, rau
Hồ Lái Bay
Phỏng
Lái
Thuận
Châu
2009
2011
Phỏng Lái
30
300
Lúa, ngô, chè,
trâu bò, lợn,
chè, cá (Rô phi
đơn tính, trắm
cỏ, chép…), cà
phê (Catimor),
Thuỷ điện
Keo Bắc
Nậm
Mằn
Sông Mã
2010
2012
Chiềng Sơ, Nậm
Mằn
155
0
Lúa, ngô, trâu
bò, lợn, cá
2012
Huy Hạ, Huy
Thượng, Huy Tân,
Mường Thải, Huy
Bắc, Quang Huy,
Tường Phù, Gia
Phù
1220
0
Lúa, ngô, trâu
bò, lợn, cá
1526,3
300 ha
Suối Chiếu
5 CT
Mường
Phù Yên
Thải
4 huyện
2009
13 xã
Others


Rural tourism in Lao cai
Food safety policy and institution assessment
in Hoa binh
Other experience from Northern
Mountains







Hmong Beef value chain development in Cao
bang
Seedless persimmon GI in Bac kan
Mint Honey Meo vac GI in Ha giang
Black agar Collective brand in Cao bang
Bao thai rice Collective brand in Bac kan
Canna noodle Collective brand in Bac kan
…
THANK FOR ATTENTION!