Welcome to the
Internship Presentation
on
“Multi-Level Marketing Strategy
Of
Modern Herbal Group”
The Internship Report has been submitted to …
Mr. Masum Iqbal
Assistant Professor
Faculty of Business & Economics
Daffodil International University
Prepared by:
Dawn Benedict Rozario
ID: 052-11-886
Faculty of Business & Economics
Daffodil International University
Acknowledgement …
It is my proud privilege to acknowledge a sincere and deepest sense of
gratitude to my internship advisor, Assistant Professor & Head of BBA
program Mr. Masum Iqbal.
I would like to thank my respect and appreciation to Mr Shahjahan Mina, Mr
Maruf Reza, Mr Mahabob Parvev, Ms. Fariha Tasnim, Ms. Nasrin Shah
Naz and rest of the faculty members of Daffodil International University for
their invaluable lessons throughout my BBA programs.
I would also like to take this opportunity to thank Mr. Dr. Alamgir Moti
(Managing Director), Mr. Nasirul Alam (Executive Director), Mr. Asher Bilal
(Consultant, Modern Herbal Group), Mr. Mokhlesur Rahman Kabir (DGM),
Mr. Rafiqul Hasan (Manager, HRD), Mrs. Momota Huda (Asst. Manager,
Customer Services Department), Mr. Sameer Chandra (Manager, Sales),
Mr. Mainuddin (BRD&E) and so many colleagues from MXN Modern Herbal
Food Ltd. Everybody helped me with lot of information and discussing with
patience although it is always busy at working hours.
Methodology …
This report has been generated based on first three-month
probationary period at MXN Modern Herbal Food Ltd. The
information has been put together from secondary source,
discussion, training sessions and dealing customers in real
time for understanding my job responsibilities; which gradually
helped me to generate this internship report.
Objective of the Report …
To describe Multi-Level Marketing
To differentiate between Traditional and Multi-Level Marketing Strategy
To explain the MXN Marketing Plan of Modern Herbal Group
To identify problems faced at Modern Herbal Group
To make some recommendation to overcome the problems
The Definition …
Multi-level marketing (MLM)
… also known as Network Marketing is a business distribution
model that allows a parent multi-level marketing company
to market their products directly to consumers by means of
relationship referral and direct selling.
You
Member
Member Member
The Differentiation between …
TMS
MLM
Customers are segmented
Freedom of advertisements
Importance of service marketing
Sales force management
Sales target
Marketing Budget
Does not require training
No market segmentation
More focus on recommendation
No existence of sales force
Restraining advertisements
No service marketing strategy
Requires training for customers
Under-pricing by customers
The MXN Marketing Plan …
(Every Tk.2.00 = 1 Point)
Become a Crown Platinum Star Group (CPS) member by qualifying 5 down-line member as PS with 1 Crore Point
Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a Diamond Platinum Star Group (DPS) member by qualifying 3 down-line member as PS with 35000 QGPV
Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a Gold Platinum Star Group (GPS) member by qualifying 2 down-line member as PS with 40000 QGPV
Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a Bronze Platinum Star Group (BPS) member by qualifying a down-line member as PS with 45000 QGPV
Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a Platinum Star Group (PS) member by qualifying 12 down-line members as BS
Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)
Become a Diamond Star Group (DS) member by qualifying 7 down-line members as BS
Benefits - 35% Group Bonus, Car & House incentive 2.5%, 1.5% Royalty (25000 QGPV mandatory)
Become a Gold Star Group (GS) member by qualifying 3 down-line members as BS
Benefits - 30% Group Bonus, Car & House incentive 1%, 1% Royalty, Mobile incentive Tk.15000 (12000 QGPV
mandatory)
Become a Bronze Star Group (BS) member by submitting 60000 Points and 5000 QGPV (Qualified Group Point Value)
Benefits - 25% Group Bonus, 1% Royalty
21% bonus by submitting 45000 P to 59999 P
18% bonus by submitting 30000 P to 44999 P
15% bonus by submitting 15000 P to 29999 P
12% bonus by submitting 5000 P to 14999 P
Membership with Tk.400 and earn monthly 9% bonus by submitting 700 P to 4999 P
The 9 Benefits through Marketing Plan …
Retail profit
Group Bonus
Star Group Bonus
Development Bonus
Royalty
Car & House Incentive
Mobile Incentive
PS to PS Bonus
Overseas Incentive
Stockist Bonus
up to 30%
9%-25%
25%-40%
20%
6%
6.5%
Tk.15000
4%
Tk.100000
10%
Problems Identified …
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Maximum customers are unaware of marketing plan
The product line has lacking of food products, mostly dominated by
various medicine products.
The term “Herbal” has a negative impression among people.
There are few flaws in product - mostly relates to packaging, which
does not get accepted by customers.
MXN Modern Herbal Food Ltd has a time-consuming management
system.
A very high employee turn over ratio.
Comparatively low salary structure
Advertising limitation due to Drug Regulatory Policy.
Lack of strong monitoring system for the Chittagong Branch, Comilla
Branch, Barisal Branch, Bogra Branch.
Recommendations …
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Decentralized management system is very necessary.
Management information system can enhance the efficiency.
Operation management can improve if the branch offices are also
reformed with proper monitoring system.
Quality control process for product line can be refined.
Develop some social awareness program with the product line.
The sales would increase if customers had sound with company’s
marketing plan.
Management can emphasize on customer retention strategy through
more service and product marketing.
Conclusion …
Satisfying customers is one of the hardest jobs in any industry. The real
time experience is far different from what is written in textbooks; though
the textbooks are written from real life experience.
As a current staff of MXN Modern Herbal Food Ltd. it has been a great
learning curve. According to the conventional marketing curriculum
around the country, hardly students get any proper knowledge about
MLM. There are more things to learn always, and in MXN Modern
Herbal Food Ltd. every single day there is a new lesson.
Thank you for your
precious time …