TeleMedicine
eHealth Wellness through Weight Control Prototype Business Plan
Travis Neel
Agenda
•Project Overview
•Executive Summary
•Introduction
•The Nine Dimensions of Weight Control
•Conclusion
Project Overview
Project Description
•Develop a business plan to present to outside investors
•Conduct a competitive market analysis (instead of a technical
paper) which will be part of the business plan
•Develop a website to demonstrate the technology
•Target the Baby Boomer generation
Executive Summary
Telemedical can significantly reduce both
consumer and provider costs while extending
both quality and range of services
• Healthcare costs soaring by 7 % each year
• US healthcare costs attributable to obesity will increase to $344
billion by 2018
• Accounting to 21% of direct healthcare spending
• Obese employees cost employers 20 lost sick days per year
Background
• Statistics show a dramatic rise of obese and overweight adults in
the last decade in the USA making it the number two health
concern.
• Weight control wellness requires daily monitoring of physiological
data, direct patient feedback, coaching, and education.
• Telemedical directly addresses the geographical distance
widening between wellness programs and patients through the
application of technology; however technology also introduces
the problem of digital literacy and effective multimodal
communication.
• Telemedical programs involve patient education, monitoring,
communication, participation, social outreach, and participation.
Wellness Market Assessment
Weight
Management
4,200
4,000
3,800
4,094.3
4,065.0
4,006.7
0
0
3,926.8
3,926.5
0
3,827.7
0
0
0
3,600
2006 2007 2008 2009 2010 2011
Weight Management Product Market Size
(Millions)
Why Wellness through Weight Control?
The Baby Boomer generation provides an optimum audience for
Telemedical with 79 million turning 65 in 2011 and growing at a
rate of 10,000 per day. Baby Boomers present a rapidly aging in
place population that will migrate from traditional urban
concentration centers to a more rural center.
TeleMedicine: Wellness through Weight
Control
Wellness through Weight Control is an integrated solution using
telemonitoring, telehealth, and telemedical to deliver a complete
wellness solution addressing nine dimensions of weight control:
Nutrition, Diet, Social Support, Psychiatric Treatment, Exercise,
Education, Telehealth, Telemonitoring, and Analytics.
The 9 Dimensions of Weight Control
Nutrition
Psychiatric
Treatment
Telehealth
Diet
Exercise
Telemonitoring
Social
Support
Education
Analytics
Copyright 2010
9
SWOT Analysis
Strengths




Ideal in a rural setting
Can be used 24 x 7
consultations,
diagnostics,
therapeutic
A follow up tool.
Opportunities




eHealth could help
health in supplying
quality, fast, and
economical services to
rural patients
A way to attract more
clients from isolated
areas
Promote additional
services
Weaknesses

reliability of
communication
channels

technology and
requires some
technical expertise
Treats

“Surgeon Syndrome”
which is conservatism
to all technologies than
one’s own inhabiting
the uptake of eHealth
and Telemedicine

Few clients are
currently using
eHealth; most eHealth
systems are used for
administration and
education[10]
Product Architecture
Personal Home Page
Tracker - Analytics
Meal Planning & Support
Meal Planning & Support
Meal Planning & Support
Psychiatric & Psychological Counseling
Our professional therapists help with:
Stress Management
•Setting realistic, attainable goals
•Instilling confidence in patients who are depressed, isolated and
demoralized (primarily youngsters or high school students) through
motivational interviews and therapy
•Focusing on the ideology of “How to do?” rather than “What to do?”
with respect to achieving the weight loss goal
3 Modules for Success
The path to success
•The telemedical-supported program consists of three modules: exercise,
diet, and telemedical weight monitoring.
•Sufficient exercise and a healthy body image constitute the foundations of
successful weight reduction.
•Exercise units range from gymnastics to Nordic Walking and endurance to
weight training.
• Nutrition experts present everything that is worth knowing on the topic of
healthy eating, on reducing enjoyment without going hungry.
•The participants can check their own progress at any time. They receive
Bluetooth-enabled scales, which automatically records the daily weight.
•The participants have online access to the analytic Scorecard which
documents weight changes, waist slimming, and improvement of physical
performance.
Educational Programs
The key elements that are covered in our educational
programs are:
•Increase awareness that overweight and obesity are major public health
risks.
•Increase early identification of excessive weight gain.
•Enhance awareness of the psychological impact.
•Improve supervision of people who are overweight or obese and those with
obesity-related diseases.
•Improve life-long healthy eating.
•Increase life-long physical activities.
•Develop observation and program evaluation to prevent obesity.
Telehealth
• Person to Person telephone interaction
• Telehealth technologies can be used in all
dimensions
• Allows for interaction & preventative action
• Hotline
• Q&A
Summary
• We wish to provide truly individualized weight
management
• Our goal is to enable easy viewing of test results,
regiments and medical statistics as well as easy
access to progress reports
• Reports encompass all dimensions
-Psychological Counseling
-Social Support
-Medical Monitoring
-Nutrition
-Educational
-Exercise
-Diet
-Health statistics
A complete web delivery system for
weight contol
Don’t let this be you!
Be Sure to Visit Us
On-Line
www.Tele-Health.org
Copyright 2010
22
Thank You!
Any Questions?