HOW TO MOTIVATE WORKERS TO GIVE
Presented by:
Terri Medina, MPA
Associate Development Director
Lutheran Services of Georgia
August 27, 2014
THE OPRAH WINFREY WAY
YOU GET A CAR!
YOU GET A CAR!
AND YOU GET A CAR!
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STATE CHARITABLE CONTRIBUTION
PROGRAM
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SUCCESS DEPENDS ON YOU!
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Lead Your Team
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Educate
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Pick positive and motivated team members
Establish buy-in from leadership
Teach employees about the program
Communicate info down
Motivate
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Have fun with it as a team
Keep employees updated
Share successes!
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WHAT IS YOUR GOAL?
#1 reason people don’t give
THEY AREN’T ASKED
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ASK QUESTIONS OF STAFF
There are two goals of asking questions.
• To find out what people are passionate
about
• To make sure they know you care about
what they think.
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HOW TO MOTIVATE TO GIVE
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Make it personal
Educate personnel on why giving matters
without pressure
Every dollar counts, show where the money
goes
If every state employee gave $1 per paycheck,
more than $1.5 million would be raised.
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INVOLVE PEOPLE
No one wants a person to tell them
what to do, instead get them
involved in the planning and
delivery of the program. This not
only adds a person to your team,
but they will become motivated and
encourage others.
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COMMUNICATE
When you are anticipating change, let people know
what your intentions are. Tell them the goal. Tell them
the rationale. Tell them the consequences and timing of
what you intend to do. Tell them the consequences and
timing of doing nothing. Tell them the process by which
things will happen. Tell them how to find out more
information. Tell them how to make sure their
comments and thoughts are to be included.
Listen to what they think. Listen to what they would
rather do. Listen to their aspirations. Listen to how
changing things impacts them.
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Appreciate
Appreciate people’s
donation in public. Even
those who shun the
limelight will appreciate
being commended in a
low key way in public.
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REWARD
This can often be a sticky situation, of
course you want to reward personnel
but you have to stay within the
boundaries of the law and procedures.
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KEEP IT PERSONAL
Research has proven that keeping your cause
on a personal level when asking for donations
motivates people to dig deeper into their
wallets. According to University of Warwick
charity researcher Chris Olivola, showing
someone a picture of a single child in need
gets twice the donations than pictures of two
children or showing a photo of a child along
with statistics about illness or poverty.
Instead of talking about milestones, goals, or
how many people can be helped by your
charity, narrow your narrative to one person
to serve as an example
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MAKE IT SOCIAL
• Using social media platforms like Facebook, Twitter and
Google Plus are not only a good way to spread the word to
more people than you could alone, but it can also
significantly increase the amount of funding you receive.
• People are more likely to share links to a public cause on
Facebook. Forty percent surveyed in 2012 shared such links
on Facebook, with only 22 percent doing so on Twitter and
Google Plus combined.
• A 2012 survey by Eventbrite revealed that each time
someone shares a charity event link on Facebook, that link
gets an average of 14 additional clicks, resulting in an
average of $4.15 of increased revenue.
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Nothing moves a heart like a
heart that has been moved.
“Behind every statistic is a story,
a story of life change, a story of
restoration, a story of a second
chance. And your generosity is
helping every person discover
their own story. Thank you for
giving to help people in need.
Your sacrifice is making a
difference!”
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People will give when they
know their gift matters.
I believe the vast majority of
Americans know they ought to
give. Instead of TELLING them
what is right/wrong why not
show them what their gifts
do? The best way to motivate
people to give is to show them
that their gift matters.
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IT’S OK TO TREAT YOURSELF
From fancy cars and expensive
clothes to fine dining and
exotic vacations, there are
many ways you can spend
your hard-earned dollars. And
there is nothing wrong with
rewarding yourself for a job
well done -- but what would
happen if you rewarded
someone else instead?
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IT’S BETTER TO TREAT OTHERS
A recent study by Harvard Business
School faculty and graduate students
titled “Feeling Good about Giving: The
Benefits (and Costs) of Self-Interested
Charitable Behavior," explores the ways
in which charitable behavior can lead to
benefits for the giver. While the concept
that giving to others can make you feel
good about yourself is not revolutionary,
there are several more subtle ways that
giving your money or time for a cause
can benefit your psychological, spiritual
and emotional well-being.
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Donations are tax deductible
When you donate to a charitable
organization or a non-profit
group, the amount you donate is
tax deductible. But not only is the
money you give tax deductible, so
are the amounts you spend on
travel, parking costs and even
convention and event fees that
are related to the non-profit
group, as long as you are not
being reimbursed by the charity
for these expenses.
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Giving to charity may improve
your sense of well-being
The act of helping others can
create an improved sense of
well-being. Knowing that you
sacrificed something such as
time, finances or property in
order to help others in need
can give you a sense of
purpose in life or work and
inner satisfaction.
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Supporting a cause can help
keep you informed about issues
of social injustice
When considering donating to a charity, many people tend to
research the issues connected to that organization. As a
result, you become more educated about social injustices
around the world. You may discover new points of view and
opinions on topics about which you were previously
uniformed. This knowledge may position you to help increase
the awareness of social problems among those in your
sphere of influence from a balanced and educated
standpoint.
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Giving to charity out of spiritual
conviction can strengthen your
spiritual life
Selfless giving is a key
component to many spiritual and
religious belief systems.
Recognizing that you have taken
action in line with your spiritual
beliefs by offering your resources
to others in need can bring a
sense of inner peace and
contentment.
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Get Connected With LSG!
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Visit us at: www.lsga.org
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Services of Georgia”
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