Breaking New Ground
Understanding CASL: the new anti-spam law
Presented by Jonathan MacKenzie, LL.B
on behalf of Kaleidoscope Consulting
Introduction
• Aluvion Law
• The Motivation Behind CASL
Current State of the Law in
Canada
• Personal Information Protection and
Privacy Act (PIPEDA)
• Introduction of CASL
Overview of CASL
• Application: “electronic messages,”
“commercial”
• Exceptions: personal/family messages,
B2B inquiries, consensual e-mails
• “Opt-in” & Consent: CASL’s “opt-in”
regime, implied consent (existing business
relationships, published or disclosed
addresses)
Overview of CASL (2)
• Content-Based Requirements
(identification & unsubscribe mechanism)
• Amended Competition Act Offence
(false & misleading contents/subject line)
• Enforcement (CRTC, fines, criminal
charges, and private actions)
Differences With CAN-SPAM
• USA’s Controlling the Assault of NonSolicited Pornography and Marketing Act
of 2003 (CAN-SPAM)
• Opt-in vs opt-out
Third-Party E-Mail Services
• “Best Practices” guides
• Mail Chimp
• Constant Contact
Tips & Advice
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“Scrub” your lists!
Build new lists
Err on the side of caution
Begin qualifying your lists now
Thanks for your participation.
If you or your business have any further questions about CASL or any
other legal issues, please do not hesitate to get in touch!
Jonathan MacKenzie
T: 416.703.6464
F: 416.221.8928
E: jonmackenzie@aluvionlaw.com