Brown Bag Branding Workshop
Introduction to Branding of
Georgia Regents University and Health System
Mission
Our mission is to provide leadership and
excellence in teaching, discovery, clinical
care, and service as a student-centered
comprehensive research university and
academic health center with a wide range
of programs from learning assistance
through postdoctoral studies.
Who We Are
We are growing as a student-centered research
university and a patient- and family-centered
academic health care center with recognized
excellence in the health sciences and in strong
liberal arts undergraduate, graduate and
professional education, preparing individuals to
succeed in tomorrow's global environment by
emphasizing discovery, creativity and innovation.
GRU Facts
• We are one of four comprehensive research universities
in the University System of Georgia.
• We are the only academic health system in the state of
Georgia.
• Over 112 academic programs
• 9 colleges
• Student body equals 9,600
• Total sponsored research equals $57.5 million
• Direct economic impact in Georgia equals $1.6 billion
• Total square footage of buildings equals 6.5 million
• We are Jaguar Nation!
What is our identity?
Former Identity
New Identity
Augusta State University
Georgia Regents University Augusta
Georgia Health Sciences University
Georgia Regents University Augusta
Medical College of Georgia
Medical College of Georgia (SOM of
Georgia Regents University)
Georgia Health Sciences Health
System (formerly MCGHealth)
Georgia Regents Health System
Georgia Health Sciences Children’s
Medical Center
Children’s Hospital of Georgia
Logos
Employee Branding Tools
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Brand video
Brand Style Guidelines
Branding Workshops
GReport
Brand Essence Video
http://vimeo.com/georgiaregents/review/
61187806/a695cfaaf1
PAWS Employee Intranet
Resources for
Brand
Guidelines,
Logos,
Templates, etc.
http://paws.gru.edu
GReport
• Check your email every
Wednesday for the
latest updates
• Sign up at
report.gru.edu/email
• Post your events at
report.gru.edu/grureport-announcements
Brown Bag Workshops
• Next Workshop
– May: “Web Basics”
• Different workshops
each month
• Send topic ideas to
marketing@gru.edu
How do you get connected?
facebook.com/GeorgiaRegentsU
facebook.com/GRMedCenter
facebook.com/GAChildrens
twitter.com/GeorgiaRegents
twitter.com/GRMedCenter
twitter.com/GAChildrens
Who do you contact?
Office of
Communications and Marketing
marketing@gru.edu
706-721-7406