Administrative Toolkit
OCM Brown Bag Workshop
Suzanne Smith
ssmith3@gru.edu
Successful Branding
• A successful brand is much more than a logo or a color
scheme. It also includes everything we say about
ourselves, the images we use, even how we treat our
faculty, staff, students, patients, alumni, friends and
visitors.
• How we present ourselves and how we communicate
to our audiences creates the public perception of our
university.
• Our brand should be built upon, and directly reflect,
the university’s mission, vision and values.
GRU Mission
Our mission is to provide leadership and excellence in
teaching, discovery, clinical care, and service as a
student-centered comprehensive research university
and academic health center with a wide range of
programs from learning assistance through
postdoctoral studies.
Our Values
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Collegiality
Inclusivity
Compassion
Integrity
Excellence
Leadership
Why is your role so important?
• In many cases, YOU are the first and last point of
contact with the organization
• YOU develop most, if not all, of our documents,
presentations and handouts
• YOU are a decision maker – YOU decide if the
information is branded correctly or incorrectly
YOU
are a champion of our brand!
What is our identity?
Former Identity
New Identity
Augusta State University
Georgia Regents University Augusta
Georgia Health Sciences University
Georgia Regents University Augusta
Georgia Health Sciences Health System
Georgia Regents Health System
Georgia Health Sciences Medical Center
Georgia Regents Medical Center
Georgia Health Sciences Children’s
Medical Center
Children’s Hospital of Georgia
Physicians Practice Group
Georgia Regents Medical Associates
Georgia Health Sciences Cancer Center
Georgia Regents University Cancer Center
University Logos
Health System Logos
Athletic Logos
Helpful Tools
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GRU/GRHS Brand Guidelines
GReport
PAWS – Employee Intranet
GRU/GRHS Facebook/Twitter Accounts
Office of Communications & Marketing (OCM)
Brand Guidelines
• Download the
complete set of
brand guidelines at
www.gru.edu/ocm
GReport
• Check your email
every Wednesday for
the latest updates
• Sign up at
report.gru.edu/email
• Post your events at
report.gru.edu/grureport-announcements
PAWS (Portal and Web Services)
• http://paws.gru.edu
• Click on Departments
• Click on Communications
& Marketing
• Click on Templates
Templates available on PAWS
Power Point
Electronic Letterhead
Agendas
Itineraries
Meeting Minutes
Fax Cover Sheets
Shipping Labels
Mailing Labels
Report Covers
Sign-In Sheets
Spine Covers
Letterhead Guides
How do you get connected?
• facebook.com/GeorgiaRegentsU
• facebook.com/GRMedCenter
• facebook.com/GAChildrens
• twitter.com/GeorgiaRegents
• twitter.com/GRMedCenter
• twitter.com/GAChildrens
OCM Support Services
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Media relations/Media training
Marketing, branding and advertising
Community relations
Web communications
Publications/Collateral
Social media
Editorial support
Videography
Photography
Speakers’ Bureau
Trademark licensing
History and Museums
Thank you!
Questions?