Health Beyond Healthcare
Bhairav Shankar
T: +91 8790 814576
E: bhairav@avantari.co.in
W: http://www.avantari.co.in
O: 89 Srinagar Colony, Hyderabad. 500073
Company Profile
Founders
Education
Field
Experience
Bhairav Shankar
Oxford University
Glasgow University
Biomedical Engineering
Electrical Engineering
2+
Base
Focus
Product
Bases: London & Hyderabad
Focus: Healthcare and
Communication
Product Status: Last Stage
Market
Consumer
Business Model
Urban India
Middle & Upper Class Young
Professional with elderly family
members
Direct to Consumer
Need
Percentage of population
Percentage of population who
migrate over the years
29
27
25
23
21
19
17
15
1960
1980
2000
Years
Societal changes in India
making families smaller
High amounts of migration away
from homes
2020
Value Proposition
Remote Access
SMS
Web Apps
Mobile Apps
Design
Bluetooth
Discreet
Light-weight
Long Battery Life
Emergency
Emergency calls
Location services
Loud alarm
Vital Signs
monitoring
Heart rate
Body temperature
Activity Monitoring
Value Proposition
Blue-tooth
Device
Mobile Phone of Care person or Doctor
Blue-tooth Phone
Server
Competition
Avantari
LifeWatch
Basis
Motorola
ActiGraph
Equivital
Bosch
Heart Rate
(unobtrusive)
√
X
√
X
X
√
X
Fall Detection
√
X
X
X
√
√
X
Portable
√
√
√
√
√
√
X
Activity Monitoring
√
√
√
√
√
√
X
Emergency Button
√
√
X
X
√
X
√
GPS
√
√
X
√
X
X
X
Remote Monitoring
√
√
X
√
X
X
√
Consumer Oriented
√
√
√
√
√
√
√
Temperature
√
X
√
X
X
√
√
Smart Algorithms for
Easy Analysis
√
X
X
X
X
X
X
Revenue model
Revenue Streams
Direct sales
Bulk sales and
software solutions
Premium
subscriptions
Pricing Structure
₹8,000
Optional ₹1,000 per
month subscription
No reference price
Sales and Distribution
Sales
• Outreach online
• Direct marketing
• Doctor
recommendations
Promotion
• Social media
• Word-ofmouth
• Sales
promotions
Distribution
• Online retail
• Pharmacies
180
60
Thousands
₹ Crore
Financials
160
50
140
120
40
100
30
80
20
60
Units sold
Costs
Profit After Tax
40
10
20
0
0
1
-10
2
3
4
Years
5
6
Ageing
population
Understaffed
hospitals
Indians still
care for their
elders
Exit Strategy
₹ 50 Lakhs
initial
investment
₹ 5-10 Crore
later
Break even by
2013
Justification
Investment
Investment Rationale
Further rounds
of investment
Make company
public
Sale to
healthcare
company
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