Prague
7 June 2012
Marc-Hector Vanderhaegen & Daniela Stanikova
Culture Programme & Actions Czech MEDIA Desk
European Commission
Date: in 12 pts
Culture

- Introduction
- Why a Creative Europe programme?
- What problems is it seeking to address?
- The new objectives, priorities and instruments
- Cultural and Creative Sectors Financial Facility
- International dimension
- The timetable for negotiations
Culture
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-
A programme for the cultural and creative sectors for
2014-2020
- Bringing together 3 existing programmes
(Culture – MEDIA – MEDIA Mundus)
- Creating a new financial facility
- Proposed budget of € 1.8 billion for 7 years
- 37% increase on current levels
- Contribute to Europe 2020 strategy
Culture
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Why Creative Europe?
In addition to the intrinsic value of culture
Big potential of Europe’s cultural and creative sectors
• Driver of economic growth and employment
• Greater contribution than many other key sectors
• Higher than average growth rates in recent years
• Sectors of the future
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Culture

Culture
30 %
MEDIA
55 %
Cross-sectoral
15 %
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Culture

Building Creative Europe on long term experience
Public consultation
Policy initiatives –
Green Paper on
CCI, Council conclusions
MEDIA 2007 – interim evaluation
Culture Programme
– interim evaluation
Studies, research
Impact Assessments
Pilot projects on artist mobility
Open Method of
Coordination with
Member States
Structured dialogue with the sector
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Culture

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Culture

Culture
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Problem
• Fragmented markets/space, many small markets
• Europe’s linguistic diversity
• Difficulties for artists and cultural works to break into new countries
• Cultural and linguistic diversity a challenge, but also a richness and value the EU is committed to safeguarding and promoting
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Culture

CONTINUE TO:
• International collaboration
• Develop international careers
• Transnational circulation of works
NEW FOCUS:
• Support the development of long-term audiences for European cultural works
Culture
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Problem
• Changing how art is made, disseminated, distributed, accessed, consumed and monetised
• Change in paradigm: need to engage audiences as active participants, not just passive observers
• Knowledge is fragmented across Europe
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Culture

NEW FOCUS:
• Provide support for actions to provide skills, competences and know how to strengthen the cultural and creative sectors, including:
– Encouraging adaptation to digital technologies
– Testing new approaches to audience development
– Testing new business and management models
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Culture

Problem
• Access to private lending
Creative Europe will:
• Create a facility to guarantee bank loans
• For cultural and creative sector SMEs, profit making and non profit
• Complementary to grants, for different needs
• Incentivise banking sector and permanently change mentality towards cultural and creative sectors
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Culture

Problem
• Very little comparable data in cultural field
Creative Europe will:
• Support better data collection
Culture
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Culture

• Fostering the safeguarding and promotion of
European cultural and linguistic diversity
• Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth
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Culture

• Support the capacity of European CCS to operate transnationally
• Promote the transnational circulation of cultural and creative works and operators and reach new audiences in
Europe and beyond
• Strengthen the financial capacity of CCS, in particular SME
• Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models
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Culture

Culture strand
Media strand
Cross-sectoral strand
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Culture

Capacity-building
• Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital technologies, including testing new approaches to audience development and new business models
• Support artists/cultural professionals to internationalise their careers
• Strengthen European and international networks to facilitate access to new professional opportunities
Transnational circulation
• Support international touring, events and exhibitions
• Support literary translation
• Support for audience building and building a long-term audience for
European cultural works
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Culture

• Reduction in number of calls managed by EACEA from 9 to 4
• 4 main grant instruments managed by EACEA:
– Cooperation projects
– European networks
– European platforms
– Literary translation
• Special actions managed by Commission (European Capitals of
Culture, EU cultural prizes, European Heritage Label)
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Culture

úspěšné programy zůstanou ZACHOVÁNY
A zůstanou i nadále zaměřeny na specifické segmenty audiovizuálního průmyslu – producenty, distributory a kina/uvádění filmů
 zajištění dovedností , budování kontaktů a sítí , podpora vývoje audiovizuálních děl
 podpora distribuce zahraničních filmů na všech platformách, podpora nových obchodních modelů distribuce
 umožnění přístupu na trh a mezinárodní spoupráce a koprodukce v
Evropě i mimo ni
 podpora filmového vzdělávání a práce s publikem
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Culture

 práce s diváky a filmová výchova
 budování kapacit pro využívání digitálních technologí, management, financování a psaní pro televize
 posílení podpory sales agents
 podpora inovativních distribučních platforem
 podpora mezinárodního vzdělávání, distribuce a propagace filmů
(dříve MEDIA Mundus)
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Culture

• For CCS SMEs
• Risk sharing by guaranteeing bank loans
• Managed by European Investment Fund (EIF)
• € 200 million
• Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans
• The money is « revolving » , returns to EU budget
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Culture

• Full participation in programme:
– Possibility of full participation to same European 3rd countries as before
– New possibility for European Neighbourhood countries
• New possibility for targeted bilateral actions with selected third countries or regions
Being explored:
• Some increase in budget for 3rd countries in regular projects
• Possibility of 3rd country partners in some actions
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Culture

• 100 million people reached (direct and indirect)
• 2500 cinema's stimulated to show European films
• 300 000 artists/professionals reach new audiences
• Translation of > 5000 books
• 200 million guarantee funds
• Distribution support for > 1000 European films
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Culture

• EU budget proposal for 2014-2020 adopted June 2011
• « Creative Europe » adopted 23 November 2011
• Negotiations on overall budget and sectoral programmes in parallel
• Budget negotiations must conclude first, hopefully under CY Presidency
• Then sectoral negotiations can be completed, hopefully early 2013
• Publication of calls for proposals if possible mid-autumn 2013
• Entry into force on 1 January 2014
• (All timings subject to the progress of negotiations between Member
States and the European Parliament)
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Culture

Daniela Stanikova stanikova@mediadeskcz.eu
Marc-Hector Vanderhaegen marc-hector.vanderhaegen@ec.europa.eu
http://ec.europa.eu/culture/index_en.htm
http://ec.europa.eu/culture/media/index_en.htm
Culture
Date: in 12 pts