A PROPOSAL FOR PARTNERING
The proposal demonstrates the significant
FINANCIAL, OPERATIONAL and PR benefits of an
alliance between SUPERCAMP &
UNIVERSAL EVENTS
SUPERCAMP AUSTRALIA
Supercamp’s Vision is a world where young people
are empowered to grow healthy & strong through
immersion in learning environments that expand
their perspectives, build confidence & show them
they are worthy of love and respect.
In the Spring of 1991, the first Supercamps were held at
Nanga Bush Camp in Western Australia. Thirty Educators,
Wilderness Guides and Support Staff gave 97 young
Australians ‘the week of their lives’. The buzz-word of the
team was ‘constant and never-ending improvement’ – each
camp was richer and more impactful.
A Formula for Success
The program included Personal
Development, Outdoor Challenge,
Educational Kinesiology, Accelerated
Learning & NLP. From 7.30 am ‘til 10
pm, participants enjoyed new and
exciting challenges that
engaged their Heads,
their Hands and their
Hearts.
Looking Back: 1990 - 2001
During this golden decade, Supercamp
enriched the lives of more than fourand-a-half thousand young people.
Radio, television and press
coverage ensured the camp
became well-known
throughout Western Australia.
Parents demanded their own
camps!
STAGE 1: CREATING THE MODEL - 1990 -2001
A DREAM IS BORN – 1990, Perth, Western Australia
MISSION
By 2010, every young
Australian will have access to
the knowledge, strategies
and new learnings, imparted
by SUPERCAMP’s
unique program.
VALUES
•Respect & integrity
•Pride & accountability
•Teamwork & inclusiveness
•Flexibility & initiative
•Understanding & compassion
•Inspiration & encouragement
•Positivity & celebration
STAGE 1: CREATING THE MODEL - 1990 -2001
SUPERCAMP’S VISION
A world where young people are empowered to grow
healthy & strong through immersion in learning
environments that expand their perspectives, build
confidence & show them they are worthy of love &
respect.
BUSINESS SUMMARY
Organizational Structure
SUPERCAMP
The Discovery of a Lifetime!
SALES &
MARKETING
STAFFING & HR
FINANCE &
-
-
ADMINISTRATION
FRANCHISE
DEVELOPMENT
CURRICULUM
DEVELOPMENT
LOGISTICS
BUSINESS SUMMARY
Business Process Model
Modeling
Excellence
Consolidating
What Works
Building
Alliances
Adapting and
Growing
Early marketing strategies filled many camps. However, they were
expensive and unpredictable. The ‘pause’ in Supercamp operations was a
direct result of the need for a more sustainable approach to marketing.
So here we are in 2007, with a host of new potentials to explore.
Alliances with other like-minded organisations are critical to help us evolve
a new and sustainable marketing strategy.
Australia is evolving. More people accept and respond to the notion of
Personal Development. NLP, Educational Kinesiology and other strategies
which were seen as ‘left field’ are now household names.
This is our chance...our time to create alliances and ensure that Aussie
kids will have access to Supercamp’s empowering program for many years
to come.
BUSINESS SUMMARY
Marketing
Supercamp enriches the lives of young people. Its flexible,
modern and engaging curriculum provides a truly viable
antidote to the many aspects of modern life that cause kids
to switch off, withdraw and lose hope.
Supercamp’s 4,500 graduates, trainers and support team
share experiences that uplift, empower and grow people.
Supercamp is “all of the good and none of the bad.”
To fully realize Supercamp’s potential to touch the lives of
young people, we are committed to making new bonds,
alliances with like-minded organizations, who are committed
to empowering the youth of Australia.
BUSINESS SUMMARY
New Strength - New Directions - New Alliances
Supercamp (Western Australia) generates a revenue of
around AU$1,000,000 per annum
Projected revenues for an Australia/New Zealand franchise
network are around AU$5.6 million
Profit margins are shaped very much by marketing costs.
Profitability if this UE proposal is accepted will be well in
excess of 45%
If the UE proposal is accepted, 10% of ongoing
SUPERCAMP profits will directed to CANTEEN
BUSINESS SUMMARY
Financial profile
SUPERCAMP will drastically reduce marketing costs and hence increase
profits. This will drive the 2-year plan to franchise the business
throughout Australasia
UE stands to benefit from association with an Australian program that
is demonstrably successful in enriching the lives of young
Australians…and attracting significant press & media coverage: positive
PR for UE
Graduates from Chris’s Coaching Program would be employed on
Supercamp and other programs - an incentive for people to sign up
UE could benefit financially – by receiving a % of marketing costs
“saved” by employing the proposed model (which, by the way, was
immensely successful for Bobbie De Porter, when she linked American
Supercamp to ‘Money & You’)
THE FUTURE TOGETHER
Mutual Benefits
BREAKTHROUGH would become a ‘household name’ amongst all
SUPERCAMP personnel. Attendance at a BREAKTHROUGH Seminar would
become mandatory for all Support Staff
BREAKTHROUGH would have a marketing presence at all SUPERCAMP
events. This would generate thousands of potential BREAKTHROUGH
customers each year
Support Teams – Like Chris’s Breakthrough, Supercamp requires a large
and loyal Support team to work well. Greg Nunn runs the Support Staff
Development program for Supercamp (about 200 volunteers). He could
help with some distinctions around management and training of UE’s
Breakthrough Support Team
THE FUTURE TOGETHER
Mutual Benefits
We could all learn from one another. Essentially, we’re all about
generating the money we deserve by providing meaningful, relevant,
state-of-the-art education programs with brilliant presenters
Young people in Australia and New Zealand ( and perhaps Asia and
beyond) will live richer, more empowered and happier lives
Both UE & Supercamp will be seen by that Australian community as
providing a valuable service that truly makes a difference in the lives of
their children
We leave a legacy that is a ‘lighthouse’ for people wanting to educate
young Australians about things that are truly meaningful and worthwhile
BUSINESS SUMMARY
The Long Term Vision