UNIVERSITY OF JYVÄSKYLÄ
New knowledge and business
from research ideas – TUTL
application round 2/2014
Research and Innovation Services 2014
UNIVERSITY OF JYVÄSKYLÄ
TUTL-Funding
 New funding instrument introduced in 2012
 Two application rounds for research projects annually,
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in the spring and the autumn.
Tekes funds 70 % of eligible costs, department or unit
22,5 % and University Services 7,5 % (participation in
Commercialisation Clinic is required)
No need for other funding!
If necessary, funding is granted as phase funding, in
which case eligibility for further funding will be
assessed at the end of each phase.
Online submission service for applications:
http://www.tekes.fi/en/online/
UNIVERSITY OF JYVÄSKYLÄ
Preconditions for TUTL-funding
 The project group prepares the commercialisation of
the research idea.
 The project examines possible paths for the utilisation
and the most promising route and method for taking
the idea further towards global commercialisation.
 The possibilities of using the idea in the business of
start-ups to be set up or developing it into new
business in an existing company are investigated.
 The project produces knowledge and competence that
are significant for utilising the research idea and
results. The research part of the project focuses on
issues that play a key role in the commercialisation of
the concept.
UNIVERSITY OF JYVÄSKYLÄ
Special issues of TUTL-Funding
 In TUTL-projects, the preparation of commercialisation
plays a significant role: at minimum it must account for
30 percent of project costs in all phases of the project.
 Expertise for preparing the commercialisation in the
project may partly also be outsourced.
 The applicant (JYU) must have adequate rights to use
the background material and the research results to be
produced in order to commercialise the knowledge
and competence.
 The research organisation must be able to transfer the
rights to the results to the party commercialising the
results after the project.
UNIVERSITY OF JYVÄSKYLÄ
TUTL-funding
 The scale of the new business for which the preparation
of commercialisation aims in the project must be
significant. The application must contain an estimate of
the scale of the business operations aimed for.
 The project must examine several alternative
commercialisation possibilities. The project's direct aim
may not be preparing the business operations of a single
company, either a start-up or an existing company.
 The project must have adequate resources for preparing
the commercialisation of the idea and results. The
application must describe the competence and prior
references of the persons responsible for the
commercialisation.
UNIVERSITY OF JYVÄSKYLÄ
The roles of the project team
 If one option for preparing commercialisation is
starting a new company, the application must describe
the composition of the team behind the start-up. It
must also describe how the commitment of the
persons and competence needed in the start-up to the
operations of the new company can be ensured
 Even if business participation is not required in this
project type, companies may lend their expertise to the
work of the project's steering group.
 A participating company does not have a right of
first refusal to the project results.
UNIVERSITY OF JYVÄSKYLÄ
Ecpectations of Tekes
 Funded projects fulfill important customer and market
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
needs
Projects must have international business potential
Simultaneous development of a research idea and
preparation of its commercialization as a new business
operation
Strong multidisciplinary project team
Applicants own rights for Intellectual Properties
Previous research results and actions around
commercialization
UNIVERSITY OF JYVÄSKYLÄ
September call for proposals
 Deadline 30.9.2014
 TUTL-information on webpages:
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http://www.tekes.fi/en/funding/research_organisations/
new-knowledge-and-business-from-research-ideas/
Register to the online submission system early
Elevator pitch to Tekes is mandatory
Project announcement form and other quidance
https://www.jyu.fi/yliopistopalvelut/intra/laitoksille/howto/laadunvarmistus?set_language=fi
https://www.jyu.fi/yliopistopalvelut/intra/laitoksille/howto/quality-assurance-manual?set_language=en
https://www.jyu.fi/yliopistopalvelut/tutkimuspalvelut/inn
ovaatiopalvelut/Kaupallistamisklinikka
UNIVERSITY OF JYVÄSKYLÄ
TUTL-process for applicants 5.8-16.9.2014
Clinic 1
5.8.2014
at 9-11
What is
TUTLfunding?
What is 6
week
sparring
process?
Tips and
instructions
for
application of
your TUTLproject
Clinic 2
12.8.2014
at 9-11
Clinic 3
19.8.2014
at 9-11
Clinic 4
26.8.2014
at 9-11
Commercilization
in your TUTLproject
Succesfull
TUTL-projects
IPR
Joel Takala,
Research and
Innovation
Services
Planning your
TUTL-project
Preparation of
elevator pitch
Research and
Innovation
Services
Riikka Reitzer,
Research and
Innovation
Services
Clinic 5
2.9.2014
at 9-11
Internatiolisation in TUTLproject
Jykes
Clinic 6
9.9.2014
at 9-11 (12)
Elevator pitch
16.9.2014
at 13-16
Starting your
business
Elevator pitch
Representative of Tekes
and JYU
Administration
Practising
elevator pitch
New Business
Center
Tekes,
JYU
UNIVERSITY OF JYVÄSKYLÄ
Remember
 TUTL-funding is not aimed for:
– Creating products which are ready for the market
– Direct product development
– Drafting of a complete business plan
 You can use TUTL-funding for:
– Applied research in a research area that suits for you (as long
as global business opportunity exists)
– Wide background research in the view of the preparation of
commercializion
 General Terms and Conditions for Public Reserach
Funding
http://www.tekes.fi/Global/Rahoitus/EN__Julkisen_tutk
imuksen_rahoituksen_yleiset_ehdot.pdf
UNIVERSITY OF JYVÄSKYLÄ
TUTL-projects of JYU
 2012 three different calls and 19 submitted proposals
 5 funded projects, Tekes funding 4,5 M €
 2013 two calls and 20 submitted proposals
 6 funded projects, Tekes funding 2,2 M €
 2014 first call 9 proposals
 3 funded projects, Tekes funding 750 000 € (one conditional
decision)
https://extranet.tekes.fi/ibi_apps/WFServlet?IBIF_webapp=/ibi_apps&IBIC_server=EDASERVE&IBIWF_msgviewer
=OFF&IBIAPP_app=openraho&IBIF_ex=O_PROJEKTI_RAP1&CLICKED_ON=&YASIAKAS=1941&YTARKASTEL
U=Y&YEDTASO=ORGANISAATIO&YSANAHAKU=%20&YPVMALKU=%20&YORGLAJI=210&YPROJTILA=APP
ROVED&YPROJTILA=ENDED&YPROJTYYPPI=00000002827&YOHJELMA=KAIKKI&YMUOTO=HTML
UNIVERSITY OF JYVÄSKYLÄ
Need for TUTL instrument
UNIVERSITY OF JYVÄSKYLÄ
TUTL-PROJECTS IN JYU
PI
3D-liikeanalyysi asiakaskäyttöön
Sami Äyrämö
ReMaster - Prosessien mallinnus- ja simulointi organisaation johdolle
Toni Ruohonen
Hyperspektriratkaisuja rikostutkinnan käyttöön
Jaana Kuula
Aito suojaus: alusta tekijänoikeuksien suojaamiseksi käyttäen
saatavilla olevia komponentteja
Pekka Neittaanmäki
CO-SKY - Kustannustehokkaat optimointiratkaisut kuljetusten
suunnitteluun pk-sektorille
Pekka Neittaanmäki
Flexible state-of-the-art optimization solutions and services that are
based on the latest research in decision making, FINNOPT
Jussi Hakanen
Gigbuds
Geoff Luck
Grapho Learning International Development and Exports
Heikki Lyytinen
Gym Coach
Heikki Peltonen
Liikenneturvallisuutta parantava kuljettajan monitorointijärjestelmä
Tuomo Kujala
RECENART - Research Center for Art
Hanna Pirinen
Uusi systeemi kriittisen infrastruktuurin suojaamiseksi
Pekka Neittaanmäki
LBD
Pertti Saariluoma
SmartHand - Wearable touch based interfaces for ubiquitous music
technology
Jukka Louhivuori
UNIVERSITY OF JYVÄSKYLÄ
TOOLS for TUTL-proposals
 TUTL-process with sparring partners
 Impact Clinic organised by TIP
 NABC
 Business Model Canvas
 Elevator Pitch
 Peer support from other applicants
 Feedback to drafts by TIP
UNIVERSITY OF JYVÄSKYLÄ
Iterative process of proposal drafting
i
t
e
r
a
t
e
Visualize and share your idea using NABC
and Business Model Canvas!
UNIVERSITY OF JYVÄSKYLÄ
NABC Project Worksheet
Present your project idea using the NABC -A format shown below.
Be ready to present it - it should last no more than three minutes!
PROJECT IDEA
<IDEA NAME>
What is the important,
large, UNMET
customer and market
NEED AND WANT that
you have discovered?
Quantify the problem.
• …
• …
• …
N
What is the specific
APPROACH you have
developed to satisfy
that unmet need? How
will it fulfill the need
AND delight the
customers?
• …
• …
• …
A
What are the
BENEFITS per cost of
your approach? Client
perspective
• …
• …
• …
B
Who is your
COMPETITION, what
are the alternatives .
Why are your benefits
superior?
• …
• …
• …
C
What do
you want from yyy?
Include a
specific call to
ACTION.
• …
• …
• …
Est. investment in xxx Euros, revenue estimate for JY in yyy Euros in 5 years.
A
Business Model Canvas
UNIVERSITY OF JYVÄSKYLÄ
Key Partners
•
•
•
•
•
<Who are your partners
and supplier (research,
material,
subcontracting,
marketing,
commercialization,
<What resources you
are acquiring from
them?>
<Are there any
strategic alliances?>
<Why would somebody
partner with you?>
.
Key Activities
<The most important
things to be done to
make business work?>
• <Describe work
packages in high level>
•
•
…
Key Resources
Value Propositions
<Satisfied or solved
customer problem or
need?>
• <Usually different
customer segments
have different needs 
different value
propositions>
• <How it differs from
your competitors?>
• <Is problem and market
big enough?>
•
•
•
•
<How do you get, keep
and grow customers?>
.
•
•
…
Channels
<How does your product
get to Customers?>
• <Delivery and
distribution means?>
•
•
•
•
•
<The most important
ASSETS required?>
<Perfect project team>
<Protected IPR e.g.
patents>
<Manufacturing,
laboratory ..>
<Commercialization e.g.
customer connections>
•
<What are the costs to operate business?>
<Commercialization costs, fixed and variable costs>
<Everything has a cost. Cost of activities, resources, partners,
channels and customer relationships>
…
•
•
<Who are your
customers?>
<Why would they buy?
What they try to get it
done?>
<Different segments:
Geographical, social,
gender, education …>
<Why are current
solutions
underperforming? How
they will measure
success?>
<What risks do they
fear?>
<What risks do they
fear?>
.
Cost Structure
•
•
•
•
•
•
•
Customer Segments
Customer
Relationships
Revenue Streams
•
•
•
•
<How does the company make money from each customer segment?>
<Revenue models (i.e. direct sales) are the strategy>
<Pricing is the tactic>
.
UNIVERSITY OF JYVÄSKYLÄ
Thank you!