Bachelor Communication Management
Semester 1: 22 September 2014 – 30 January 2015
Erasmus coordinator: Ilse Godts (ilse.godts@ehb.be)
PROGRAM INTERNATIONAL STUDENTS Communication Management 2014 - 2015
Course
ECTS
Semester
Language
Content
Survival Dutch
3
1
English
Learning the basics about the language (this course will help you to
acquire a basic level of Dutch, enough to make your daily life a bit more
easy) and the culture (who are those Dutch-speaking Flemish Belgians
anyway?)
Presentation Skills
3
1
English
This course is taught by a former journalist/TV-presenter and partly
takes place in an audiovisual studio. The book ‘Presentation Techniques’
by Van der Laan provides a theoretical basis.
Cross cultural
Management
3
1
English
In the first part of the course, the focus is put on different models of
cross-cultural research which inform us on concepts to use when working
with the manifestations of cultural differences. These models and their
concepts are elaborated by using them to discuss differences between
Belgium and other European cultures on the one hand, and between
Belgium and African, Asian and Arabic cultures on the other hand. In the
second part, the focus is put on cultural differences relating to specific
management contexts. Successively, we focus on human resources
management (hiring, motivation, performance appraisal and feedback,
rewarding, career counseling), negotiations, business ethics, conflict
resolution and leadership, within the context of international
management.
Conversation Management
6
1
English
This is a 15h course with a 5h workshop on online communication and
social media in which students also work on a class project in a crosscultural team.
Focus on EU
Communication
6
1
English
This course deals with the challenges facing a communication manager
working in an international organisation, association, EU Commission/
Parliament/ Council, EU agency or related communication agencies
working with governmental bodies.
Multimedia
3
1
English
In this course the students work in the audiovisual world and practice
techniques of photography, filming, recording, editing, etc… They work
on a number of briefings and have to produce photographic and video
products in a small group.
European Integration
3
1
English
The aim of the course is to give an insight into the EU. An historical
overview of the birth and grow of the Union will help to understand the
problems of this institution. The course will tackle the tensions due to
enlargement, the gap between an intergovernmental and supra national
approach and the question how to organize the cooperation between the
EU countries. An overview of the different EU institutions will be
completed with a visit at the EU parliament and the EU commission.
European Policies
3
1
English
According to some studies 80 per cent of the EU member states’ socioeconomic legislation is shaped by the EU. In this course we bring the
students up to date with a range of core policy challenges facing the
European Union, and the ways in which they are being addressed. This
course is not about how the EU functions but what it tries to achieve by
its different policies. The aim is to provide a detailed picture of the
diversity of EU policy-making across a range of policy domains, to
identify predominant patterns, and characteristic styles and trends over
time.
International Marketing
3
1
English
This course deals with the challenges a marketeer faces when going
international. The focus is on motives for international marketing and the
international marketing process itself:
exploration of the environment (demographics, economics, political and
legal, competitive, competition, religion and culture.), the international
country selection process, international market research and the
international marketing strategy.
Communication Project
and Research
9
1
English
This is a group project where teams work independently but are
supported by a helpdesk and a coach. Students can choose their team,
preferably a mix of creative and strategic profiles. It is possible also to
mix with home students. In this project teams take on the role of a
communication consultant or agency and work on a real life
communication briefing. An aptitude test can be asked for this course.
Organising the
International Week
4
1
English
This course is about organizing an event. In a group (or several groups)
students organize an International Week at Erasmus University College
(Campus Dansaert only). It’s 100% practical work.
Brussels Meeting Centre
3
1
English
The meetings industry (formerly MICE) is one of the main pillars of the
receptive tourism, both economically (added value through continuous
employment and seasonal independence), as social (input sector for
many small and medium-sized tourist enterprises – PCOs, DMCs, DMOs,
...). This course includes an introduction to the sector and its
stakeholders. The focus is both national (with particular attention to
Brussels), as international.
Competentietraining 3
4
1
Dutch
only for Dutch-speaking students.
Na deze competentietraining kan je op basis van een concrete case een
geïntegreerd communicatieplan opstellen en uitwerken.
In competentietraining 3 briefen externe opdrachtgevers de studenten op
een concreet communicatieprobleem.
Gedurende 12 weken leren de studenten stapsgewijs te komen tot de
realisatie van een geïntegreerd communicatieplan, dat (zoveel mogelijk)
tegemoet komt aan de briefing die werd gegeven.
Onder begeleiding van een coach wordt wekelijks vergaderd. Hier wordt
een update gemaakt van het project (bespreking opdracht, realisaties,
stand van zaken, relevantie info, insights enz) en de next steps en to
do's voor de komende week/coachvergadering wordden uitgetekend.
Minor Trendwatching of
Events & Entertainment of
Communicatiecoach
3
1
Dutch
only for Dutch-speaking students.
Uitgebreide info over de minors vind je op:
http://www.erasmushogeschool.be/ectsinfo/subjects/?sub_path_id=463
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