Free Public Wi-Fi: Hoe dit veilig en legaal implementeren?
Manage IT - 13/11/2014
Waarover gaat deze presentatie?
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Drie onderwerpen
(I) Wat?
(II) Hoe?
(III) Voorbeeld?
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Thank
(I)
Wat?
You
ZapFi International SA
Route de Mersch, 79
L-7432 Gosseldange
Luxembourg
www.zapfi.com
Citizens & Visitors Value Proposition: Public Free Wi-Fi
One-time registration is based upon the mobile phone number (with SMS confirmation).
Seamless authentication with increased security (EAP-PEAP) coming in Q1/2015.
© ZapFi International S.A.
www.zapfi.com
Q3/2014
City & Municipality Value Proposition #1: Interaction Module (free)
• Branded Captive Portal
‣ Co-branded (ZapFi, Sponsor(s) &
City or Municipality)
‣ City has 60% of “screen estate”;
remaining 40% to ZapFi & Sponsors
• User Registration &
Authentication
‣ Legally & Privacy compliant (opt-in);
this is ZapFi’s responsibility
• Multi-tenant Content
Management System (CMS)
‣ To change look-and-feel of the
captive portal in each location (or
on each Wi-Fi AP)
• Secure + Content Filtering
‣ No access e.g. to porn, extreme
violence, …
© ZapFi International S.A.
Example of branded captive portal
www.zapfi.com
Q3/2014
City & Municipality Value Proposition #2: Insights Module (optional)
Standard information
based upon user input
and external data sources
In-depth Information based
upon user input and real-time
online behavior of users
Based upon “Big Data Analytics”
© ZapFi International S.A.
www.zapfi.com
Q3/2014
City & Municipality Value Proposition #3: Mobile Campaigns Module (free)
•
Deliver important messages
when they matter most (e.g.
event announcement,
security announcement, …)
The ZapFi platform supports
SMS broadcasting
No mobile app is required
Support for different types of
messages
Up to 4 messages per person
per month incl.
•
•
•
•
‣
‣
‣
SMS has additional cost (10€c)
Additional messages have
additional costs
ZapFi has the right to
commercialize additional
messages to sponsors
© ZapFi International S.A.
SMS
www.zapfi.com
Overlay
Interstitial
Q3/2014
Our Goal: building a community
Hotels, Bars, Leisure, Retail, Public Transport, Banks, Brands, …
Growing fast and expanding internationally …
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Thank
(II)
Hoe?
You
ZapFi International SA
Route de Mersch, 79
L-7432 Gosseldange
Luxembourg
www.zapfi.com
How it works: ZapFi Cloud Platform
•
•
•
•
•
•
SaaS model
Works with existing Wi-Fi
infrastructure: “free Wi-Fi”SSID is
terminated as a VPN tunnel on the
ZapFi Cloud Platform
Consumers surf via the IP-Sec VPN
tunnel and through the ZapFi
Cloud Platform
Does not require additional hardor software
Hosts the ZapFi Product Suite:
Interaction + Insights + Mobile
Campaigns
Scales to millions of Wi-Fi AP’s and
concurrent sessions (users)
© ZapFi International S.A.
NETWORK SECURITY
ZAPFI PRODUCT SUITE
• Content/URL filtering
• Deep Packet inspection firewall
• Application traffic analytics
• Interaction
• Insights (powered by SAS)
• Mobile Campaigns
www.zapfi.com
Q3/2014
Regulatory compliance: ZapFi follows the rules!
• What says “The Law”?
‣
‣
When offering free Wi-Fi in public places, user registration is
mandatory
When offering free Wi-Fi, privacy must be guaranteed
• Regulatory compliance
‣
ZapFi is responsible for all legal requirements e.g. customer
identification, legal intercept, …
• Privacy Compliance / Privacy By Design
‣
‣
‣
Opt-in model (permission based; user accepts ZapFi’s T&C’s)
Protecting Data: ZapFi is the data-controller
Respecting Privacy: Compliant with EU Data Protection Directive
(95/46/EC) and e-Privacy Directive (2002/58/EC)
• ZapFi is fully compliant with both privacy & telecom regulation
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Commitment towards our end-users: Trust & Transparency
Example of the future “Privacy Control Center” where ZapFi subscribers can consult their profile data
and decide with whom they want to share their profile (including the frequency and duration)
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Not everybody follows the rules: My trip to UAE on August 8th ‘14 …
Screenshots taken on September 25th ’14 …
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Thank
You
(III)
Voorbeeld
ZapFi International SA
Route de Mersch, 79
L-7432 Gosseldange
Luxembourg
www.zapfi.com
Sponsored Free Wi-Fi: Q-Music & Belfius
Q-Beach House, Ostend, Summer 2014
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Sponsored Free Wi-Fi: Q-Music & Belfius
It’s working (so I deserved one drink) …
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Basic Usage Statistics
© ZapFi International S.A.
www.zapfi.com
Q3/2014
The Power of Insights (and SAS)
standard dashboard based upon Visual Analytics
© ZapFi International S.A.
www.zapfi.com
Q3/2014
The Power of Insights (and SAS)
What are the different ages interested in …
© ZapFi International S.A.
www.zapfi.com
Q3/2014
The Power of Insights (and SAS)
Soccer Fans …
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Thank
You
(IV)
Conclusie
ZapFi International SA
Route de Mersch, 79
L-7432 Gosseldange
Luxembourg
www.zapfi.com
Mobile Marketing is ook voor steden & gemeentes een belangrijk kanaal
… en “free Wi-Fi” zal hierin een erg belangrijke rol spelen
(beschouw Wi-Fi dus niet langer als enkel en alleen een kostenpost)
From “I Go Shopping” …
(shouting to get attention)
© ZapFi International S.A.
… To “I Am Shopping”
(whispering because we know you)
www.zapfi.com
Q3/2014
Kostprijs?
EENMALIGE SET-UP FEE INTERACTION MODULE:
2500€ excl. BTW
Werkt met alle bestaande Wi-Fi apparatuur (OTT)
Geen maandelijkse kosten
Volledig in orde met alle wettelijke bepalingen (privacy & telecom)
Insights is optioneel (10€ per maand per verbonden Wi-Fi AP excl. BTW)
Details: contacteer ZapFi
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Benefits of Working with ZapFi?
Cloud Platform
A scalable SaaS-platform, can
be integrated with existing
wireless networks infrastructure.
Insights & Mobile Marketing
Legal Compliance
Understand better who your customers
are and send profile and location based
mobile marketing messages.
Highly secure and compliant
with the most stringent telecom
and privacy regulations.
“The combination of sponsored broadband connectivity, transparent consumer
monitoring, full legal compliance and analytics based mobile marketing
constitutes the uniqueness of ZapFi’s offering.”
© ZapFi International S.A.
www.zapfi.com
Q3/2014
Thank You!
gery.pollet@zapfi.com
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