Roscommon County Council in association with
The New Media Institute
Anti-Litter Cinema Advert – 2013
Participating Schools
 Roscommon Community College
 St. Joseph’s Athlone
 Castlerea Community School
 Roscommon CBS
 Elphin Community College
 Convent of Mercy, Roscommon Town
 Ballaghaderreen Youthreach
Advertisement Premiere
 Premiere will be held in Spring 2014 – Venue to be decided.
 External judges will have judged the entries.
 All participating schools are invited and
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all schools entries will be shown at the premiere.
Prize presented to winning school by Mayor of Roscommon
Refreshments for all at the Premiere.
DVDs of Cinema-Ad project will be distributed to all primary
schools in the County and is intended to be available on RCC
website
Content has to be suitable for public viewing.
Anti-Litter Theme
Create greater awareness in Co. Roscommon of ‘litter’ issues.
 Asking you to create anti litter message for your peers.
 Most common types of Litter in Roscommon are:
 Chewing Gum, Cigarette Litter, Packaging Litter (includes
takeaway, bottles, cans).
 Where it comes from, how long it lasts in environment, cost of
disposal, long-term effects on the environment.
 Chewing Gum – lasts indefinitely, difficult & expensive to
remove.
Anti Litter Theme
 Cigarette Litter – up to 12 years – filters are a form of plastic
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which does not degrade quickly
Plastic Bottles-up to 500 years
Aluminium Cans-200-500 years
Styrofoam containers – never
Affects local image, tourism, and also wider impact on
environment generally.
Affects nearly every aspect of environment, Countryside
Rivers, lakes, seas polluted by litter.
Anti Litter Theme
 Widlife affected-sea life, birds, plastic bags have been found in
stomachs of polar bears.
 On the Spot Litter Fine of €150.
 Cost Roscommon County Council approximately
€450,000 in 2012 to clean streets in towns & villages.
 Money that could be used on providing better services to
citizens-Libraries, Swimming Pools, Playgrounds, Sports
facilities.
ANTI LITTER THEME
How much Litter in Ireland?
• 35,000 tonnes litter
• Enough to fill Croke Park
6 months apart
Types of Litter
Litter
STEP BY STEP GUIDE
TO CREATING AN
AWARD-WINNING
CINEMA ADVERT
Step 1 : Research – examples of
anti-litter adverts
 Duration of finished advert 30 seconds to 50 seconds max.
Examples of anti-litter ads: http://www.belfastcity.gov.uk/antilitter/index.asp 20 seconds
 http://www.tvads.ie/ads/452-anti-litter-campaign 29 seconds
 http://www.youtube.com/watch?v=mJKAUnw-kHs 1.37 min
 http://www.youtube.com/watch?v=aNzb8A6GSyc 2.03 min (Belfast)
 http://www.youtube.com/watch?v=Jci7x1JFwmg&feature=related 41
seconds
 http://www.youtube.com/watch?v=EgaB9wzCLkA 30 seconds
Step 2 : Brainstorm Ideas
Encourage creativity.
Play around with ideas. Share ideas.
Get feedback from classmates
Once students have a plan, they must decide what they will
say and how they will illustrate the ad.
Step 3 : Be Specific
 Determine what message they are trying to get across?
 What’s so great about it?
 Who would want it?
 Why they would want it?
 Be specific - Being specific is very necessary to
creating an impact.
 You must give features of your anti-litter message that
should tell your viewer the benefits of not littering.
 The most effective advert is short, plain and simple.
Step 3: Use a persuasive technique
 Common sense – challenge the viewer to think of a good
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reason why not to ‘litter’.
Humour – make the viewer laugh – making the ad more
likeable and memorable.
Repetition – e.g. with Jingles
Convince the viewer that time is of the essence – what
advantages would lack of litter mean to the environment
in Roscommon / free up resources for other facilities.
Use Colour, Sound and Imagery to appeal to viewer.
Step 4 : Sketch ideas using
Storyboard template
 Come up with a catchy, snappy tagline. Whatever it is it
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should grab viewers attention. Consider using;
Rhyme
Humour
A play on words
A personal pledge
Storyboarding
 Close-up shots – used to
show facial
expressions / details.
 Mid-Length shots – show the
top
half of the person and their
surroundings.
 Long shots – show objects /
people
from a distance.
Step 5 : Sound / Dialogue /
Music / Images
 Any dialogue should be crystal clear with perfect
diction.
 Keep dialogue short and simple.
 Copyright issues with published music and expense.
 TNMI have licensed music which we have purchased
and can use it to enhance your advert.
 Copyright issues with images – no branding allowed
e.g. no Coca-Cola labels on bottles etc.
Step 6: Costumes
 Costumes: The
characters will have to
look as believable and
suitable.
 The costumes will tell us
something about the
characters.
 Costumes will have to be
ready for the day of filming.
Step 7: Filming Day
FILM EQUIPMENT
• HD Cameras
• Tripod
• Lighting and tripods
• Hand-held lighting kit
• Lapel Microphones
• Presenter microphones
• Reflector
Step 8: Filming Indoors
 Considerations for
filming indoors –
disturbance to other
classes / school bell /
lighting / space / noise in
corridors.
 Permission required and
granted?
Step 9: Filming Outdoors
 Prepare for all weathers.
 Seek permission from school.
 Seek permission if required re
location e.g. Shop.
 Is the location safe to bring the
group to?
 No filming allowed near Banks,
Garda Stations, Post Offices, etc.
Useful Websites
 www.greenschoolsireland.org
 www.roscommoncoco.ie - environment
 www.youtube.com – anti litter short films / adverts
 Askaboutireland.ie
Contact Details
 Roscommon County Council
 The New Media Institute
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 Frances Raymond and
Marion Parker
Environment Dept
Suzanne Dempsey
Environment Awareness
Officer
 Tel: 0906-637268/265
 E:environment@roscommoncoco.ie
Kevin Smith
 Mob: 087-1373294
 E: info@tnmi.net