Social Innovation to Prevent Litter
Andrea Talbot, Market Research Manager
Rose Tehan, Action Researcher
The research process
1
• Opportunities and barriers to prevention
2
• Behaviour change activity and the lasting
impact
3
• Social experiments to test and produce
evidence
2
What have we learned so far?
Local land managers’ litter
priorities
Tools and approaches to
reduce littering
• General litter, dog fouling, fly-tipping (predominantly of
black sacks & cigarette litter)
• Community engagement, education, enforcement,
partnership working
• Enhancing community ownership
Monitoring of litter
initiatives
• Feeling that interventions & activities had been successful.
• Some forms of monitoring outputs
Barriers to litter
prevention
• Messages not getting through about what constitutes litter
• Keeping community groups/residents engaged with they
aren’t seeing results
Ideas for how the social
experiments might have
maximum impact
• Memorable messaging, utilising social media
• Harnessing/enhancing a sense of pride in our communities
• Increasing visibility
3
Story Telling
Story Telling
5
Proposed Projects
‘Which side of the fence are you on?’ awareness raising event
7
Chewing Gum Action Group local support
8
Green footsteps to increase bin usage
9
England’s Great Litter Count
10
Dog walkers
Dog poo in hyper-local areas
11
Cig butts in main retail and commercial areas
12
Approaches
13
Workshop task (approx. 20 mins.)
England’s Great Litter Count
Eyes on dog poo
•
How can we maximise take-up? How can
local land managers help us?
•
•
What would you need from us to help you
get on board?
Have you done anything similar in your
area? What can we learn from this? Where
could you see this working? What are the
potential barriers?
•
•
What would your organisation need from
us to ensure corporate sign off, should you
wish to participate? What outputs &
outcomes would you be looking for? Whose
buy-in would you need (internally and
externally)? Who else might need to be
involved to make it happen?
What would you need from us to help you
get on board?
•
What would your organisation need from
us to ensure corporate sign off, should you
wish to participate? What outputs &
outcomes would you be looking for? Whose
buy-in would you need (internally and
externally)? Who else might need to be
involved to make it happen?
How can the Keep Britain Tidy Network best enable you to ‘learn and do’? How can we use the results to
create positive change? How should we promote the outcomes? What’s the legacy?
14
Group feedback and
next steps
Thanks for listening
What questions do you have?
Andrea Talbot
Market Research Manager
01942 612658
andrea.talbot@keepbritaintidy.org
Rose Tehan
Action Researcher
0207 549 0326
rose.tehan@keepbritaintidy.org
Look out for us on Twitter!
@keepbritaintidy
@ACTalbs