Prevention: Engaging with haulage
companies to tackle Roadside Litter.
Ruth Mulvany, Street Environment Manager
North West Leicestershire District Council
The Issue
Project Plan
Council Priority - Green Footprints Challenge
Associated Customer Benefits

Customers are happier with services provided

People feel the Council are spending money well
Ref
No
LL1
Action
Responsible
Officer
Conduct EVA to Ruth Mulvany
identify litter
Jackie Sykes
layby hotspots to
ensure campaign
is targeted.
Action milestones for 2013/14
Q1
Q2
Q3
Conduct environmental Monitor litter pre
Monitor litter post
visual audit to establish Lorry Litter Campaign launch using EVA
hotspots. Document EVA DMA3 launch using photos before and
results
photos in EVA.
after.
LL2
Face to face
consultation with
truck drivers to
gather info for
lorry litter pack
development
Ruth Mulvany
Jackie Sykes
Ian Toon
Neil Hutchings
Tony Beirne
Develop questionaire
Gather info through
market research by
speaking with lorry
drivers.
Deliver lorry litter
pack at hotspots
areas
LL3
Develop lorry
litter pack
Ruth mulvany
Jackie sykes
Develop Lorry litter pack Develop pack and
using questionnaire info launch pack. See
appendix
from drivers.
Research hygiene
products for pack on
internet.
Q4
Report back on campaign
results
Discuss results at
NWLDC Environmental
Liaison Group and Plan
for 2014-15
Contact drivers by Document and evaluate
email, phone for
success of pack.
feedbacks
Contact drivers
and sponsors for
feedback
Evaluate success of pack.
Leicester Mercury Pallex Article
Initiative: From left, chairman of North West Leicestershire District Council Geraint Jones, chief executive Christine Fisher,
managing director of Pall-Ex Adrian Russell, and Councillor Alison Smith, at the launch of the anti-litter campaign