Popular Culture, Digital Archives and the New Social Life of Data Roger Burrows Accounts - Actions • Accounts of Actions – Interviews – Surveys • Traces of Actions – Transactional Data – Web 2.0 Breaking Conceptual Binaries? • Production/Consumption ≈ Prosumption? • Play/Labour ≈ Playbour? • Vernacular Social Science/Social Science? • Text/Visualisations? Types of Digital Popular Culture Archives • Transactional • Everyday • Viewpoint/Opinion • Crowdsourcing Facebook Taste = f (gender, age….) Hit me up… Logging Complaints We feel…. Evelyn Ruppert • The Transparency Agenda • If the discipline is going to take seriously the implications of digitalisation processes as both an object of inquiry and as a challenge to its established methodological practices, then the innovations in sociological description that this will inevitably necessitate will mean that we will have to take visualisation methodologies far more seriously than we have done hitherto Concluding Remark