Student Interest in the Intramural Program
Jennifer Farrell, Kelly Johnson, Laura Stockdale, Jeffrey
Scott, Peter Wilson, Jason Shaker
Introduction


The purpose of this study is to determine the amount of
interest students have in the intramural program at
Franklin Pierce University.
The intramural program allows students to play sports
on a non-competitive level while increasing oncampus participation.
Problem Statement

Research is necessary to determine
student’s interest in the intramural program
at Franklin Pierce University. The results
will be used to enhance interest in the
intramural program.
Research Objectives




Identify student attitudes toward the Franklin
Pierce University intramural league.
Determine the level of student awareness of
intramurals on campus.
Identify ways the intramural program can
improve.
Determine if students would be interested in
competing against other higher-education
institutions.
Methodology

Nature of the Problem
- To determine whether or not students are satisfied with the
intramural program and to identify any improvements
students would like to see towards the program.

Development of Survey
- We developed our research objectives
- The survey was then created by the team, and reviewed
by the marketing research class and Dr. Little.
- We finalized the survey and began gathering data.
Methodology (Cont.)

Definition of Population
- Students of Franklin Pierce University.
- 1,700 students currently attending FP University.

Sample Size
- 160 Students
- 80 Male , 80 female
- Twenty males and females in each class standing
Methodology (Cont.)

Data Collection Method
- We used a non-probability convenience sampling method
- We handed out surveys at the campus center, bubble, dorms,
classrooms, and intramural events.

Assumptions
- That everyone answered honestly.
- That everyone answered all the questions.
- That everyone understands the meaning of intramural sports.
Methodology (Cont.)

Limitations
- Small population and sample size.
- Time Limitations
Survey Questions
1)
2)
3)
4)
5)
Do you participate in intramural sports on
campus?
What kept you from participating in intramural
activities?
Why do you participate in intramural sports?
How enthusiastic are you towards intramurals
on campus?
Based on your knowledge, rate the importance
of each as they relate to intramurals
(Facilities, Competition, Staff, Available Information)
Survey Questions (Cont.)
6)
7)
8)
9)
10)
11)
Do you think intramural sports are promoted
effectively on campus?
Would you be interested in competing against
other schools in intramurals?
If you play intramurals, rate your overall
satisfaction with intramurals on campus?
What gender are you?
Are you a member of a sports team at FPU?
What class standing are you?
Results – Question 1
Do You Participate in Intramural Sports on Campus?
107
120
100
53
80
60
40
20
0
Participated
Did Not Participate
Results – Question 2
What Kept You From Participating in Intramural Activities?
107
120
100
80
53
60
40
11
8
11
15
8
20
0
Not Interested in Sports
Offerings Do Not Interest Me
Participated
Time Constraints
Activities Not Offered At Good Times
Work Interference
Total
Results- Question 3
Why Do You Participate In Intramural Sports?
107
120
100
80
53
49
60
40
21
19
9
7
20
2
0
Social benefits
Physical exercise/physical fitness
Competition
Develop sports skill
Participated
Did Not Participate
Recreatin/fun
Diversion from school/work/stress
Results – Question 4
How Enthusiastic Are You Towards Intramurals on Campus?
40
37
35
30
29
28
25
22
20
15
14
13
11
10
5
3
3
8
7
6
5
4
3
2
9
En
th
us
ia
sm
H
ig
h
Lo
w
En
th
us
ia
sm
0
Results – Question 5
Based On Your Knowledge, Rate the Importance of Facilities.
40
33
35
34
30
25
24
19
20
18
15
15
11
10
5
1
1
Not
Important
2
4
0
3
4
5
6
7
8
9
Very
Important
Results – Question 5 (Cont.)
Based on Your Knowledge, Rate the Importance of Level of Competition.
50
47
45
40
35
31
30
25
23
20
20
15
15
11
10
5
1
10
1
1
0
Not
Important
2
3
4
5
6
7
8
9
Very
Important
Results – Question 5 (Cont.)
Based on Your Knowledge, Rate the Importance of Intramural Staff
45
40
39
35
32
30
30
25
21
20
15
11
12
11
10
5
1
1
2
0
Not
Important
2
3
4
5
6
7
8
9
Very
Important
Results – Question 5 (Cont.)
Based on Your Knowledge, Rate the Importance of Availability of Information
40
35
35
36
30
27
25
24
20
18
15
10
9
6
5
2
3
0
Not
Important
2
3
4
5
6
7
8
9
Very
Important
Results – Question 6
Do You Think Intramural Sports are Promoted Effectively on Campus?
39
No
Yes
121
0
20
40
60
80
100
120
140
Results – Question 7
Would You Be Interested in Competing Against Other Schools in Intramurals?
No
40
120
Yes
0
20
40
60
80
100
120
140
Results- Question 8
If you play intramurals, rate your overall satisfaction with intramurals on
campus?
40
38
35
30
26
25
20
20
15
11
10
6
5
2
0
Not Satisfied
1
0
0
1
2
5
6
7
8
9
Very
Satisfied
Results – Question 9
What Gender Are You?
90
80
80
80
70
60
50
40
30
20
10
0
Male
Female
Results – Question 10
Are You A Member Of A Sports Team At FPU?
140
120
120
100
80
60
40
40
20
0
Yes
No
Results – Question 11
Class Standing
40
40
40
40
40
35
30
25
20
15
10
5
0
Freshman
Sophomore
Junior
Senior
Cross Tabulation 1
Do you participate in intramural sports on campus? * Do you think intramural sports are promoted
effectively on campus? Crosstabulation
100
90
80
70
60
Do you participate in
intramural sports on
campus? Yes
50
40
No
30
20
10
0
Yes
No
Do you think intramural sports are promoted effectively on campus?
Cross Tabulation 2
Would you be interested in competing against other schools in intramurals? *
What class standing are you? Cross tabulation
40
35
Would you be interested
in competing against
other schools in
intramurals? Yes
30
25
20
Would you be interested
in competing against
other schools in
intramurals? No
15
10
5
0
Freshman
Sophomore
Junior
What class standing are you?
Senior
Discussion

According to our results 66% of students
surveyed participate in intramurals.

The facilities, level of competition, staff, and
information are an important part of gaining
participation in intramurals.
Conclusion

Research Objectives
1) Identify student attitudes toward the Franklin Pierce
University intramural league.
- 66% of students participate in the intramural program
- Students mainly participate in intramurals is for
recreation/fun (45%) while competition came in
second (19%).
- Only 31% of students surveyed below a 6 for
enthusiasm. 69% of students are highly enthusiastic
about the program.
Conclusion (Cont.)
2) Determine if students would be interested in
competing against other higher-education institutions.
- 75% of students are willing to compete against other
schools.
3) Determine the level of student awareness of
intramurals on campus.
-
75% of students believe that the intramural program is
effectively being promoted on campus.
Conclusion (Cont.)
4) Identify ways the intramural program can
improve.
- Competing with other school.
- Offer intramurals on the weekends for
those with time constraints during the week.
- Better facilities (i.e. better equipment)
Recommendations


Students are satisfied with the Franklin
Pierce University intramural program.
We recommend that the school looks into
competing with other schools such as
Keene State.
References





Dictionary.com. (2007). Intramurals. Retrieved December 6th, 2007 from
http://dictionary.com.reference.com/browse/Intramurals
eraven.franklinpierce.edu (2007), recreation department. Retrieved
October 14, 2007 http://eraven.franklinpierce.edu/campusrec/index.htm
Estler, Suzanne. "College Athletics: Intramural Athletics in U.S Colleges
and Universities." Answers.com. 2002. 8 Dec 2007
<http://www.answers.com/topic/college-athletics-intramural-athletics-in-u-scolleges-and-universities?nr=1&lsc=true>.
Mitchell, Elmer. "Progress in Intramurals." JSTOR. 2002. 8 Dec 2007
<http://www.jstor.org/view/00221546/di962049/96p0275v/0?frame=noframe
&userID=40d5bc5e@fpc.edu/01c0a80a6500501d14787&dpi=3&config=jst
or>.
Newman, Richard. "Methods for upgrading an intramural-recreational
sports program." 2002. 8 Dec 2007
<http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0
000019b/80/16/98/b8.pdf>.
Thank You For Your Time

Any Questions?