浅谈美国讲演撰稿技巧
洪静怡博士
2011年5月18日
浅谈美国讲演撰稿技巧
1
Dr. Hong
演讲主题 :
从跨文化交流的视角，简介美国演讲技巧。希望有助听众 知己
知彼，在国际交流中有效传递信息，促进了解，建立互信。
演讲要点
I. 时代特点
Age of globalization, Age of Communication, Age of
Personality
II. 通过简介华盛顿地区演讲训练以及蔚然成风的演讲热了解公
众面临信息时代知识爆炸的局面需要各行各业的专家梳理，综
合，简化各类信息，并能深入浅出地讲出来。
III.培训热，点评名人领导人演讲蔚然成风
浅谈美国讲演撰稿技巧
2
Dr. Hong
新时代的新挑战
• 历史的回顾
林肯，丘吉尔，拿破仑，撒切尔，等
• 演讲风格的传承与发展
现代领导人中出类拔萃的演讲者
欧巴马，布莱尔，克林顿，里根
浅谈美国讲演撰稿技巧
3
Dr. Hong
华盛顿职场及社交界演讲热一瞥
• 首都演讲者俱乐部
训练三分钟演讲及礼仪 Pause, Poise,
Power
• 美国妇女新闻工作者协会
• 美国专业演讲者协会
• 新闻记者协会
• 社交演讲俱乐部
浅谈美国讲演撰稿技巧
4
Dr. Hong
专业培训 专家点评
• 声音诊断及训练
“Unlock Your Vocal Power” by
voice trainer Susan Miller
• 演讲撰稿全方位培训点滴
如何做到态度诚恳，风度优雅，
内容充实立论清晰，肢体语言
恰如其分
• 专家点评新趋势
拉班专家评欧巴马国情咨文
民主党培训青年领导人演讲 技
巧
浅谈美国讲演撰稿技巧
5
Susan Miller
Laban Movement
Dr. Hong
非语言传达信息的重要性
The Importance of Non-Verbal Communication
• Power Presence
穿着使你成功 形象设计
• Eye contact （与听众对视表达自信）
• Power Gesture
手势，姿势 （站有站相，坐有坐相）
浅谈美国讲演撰稿技巧
6
Dr. Hong
Tools for Giving Presentations
准备演讲步骤须知
浅谈美国讲演撰稿技巧
7
Dr. Hong
Audience Characteristics
了解听众
•
•
•
•
•
Who are your listeners, and what is their relationship to your topic?
How well informed are they about the subject matter?
What do they need to know?
What do they know about you?
Are there other obstacles, history, or expectations that you need to
take into account?
• What presentation techniques might best capture their attention and
get your points across most effectively (e.g., demonstrations, personal
stories, multimedia?)
Example: lectures at Inter-American Defense Institute, Steve Jobs’
commencement speech at Stanford U
浅谈美国讲演撰稿技巧
8
Dr. Hong
Logistics
细节清单
•
•
•
•
•
•
•
•
•
•
Presentation Topic
Date
Presenter(s)
Presentation Location
Meeting Coordinator and Phone number
Site Contact Person and Phone number
Number of People Attending
Handouts
Room Setup
Equipment and Supplies
Example: CS speech at a forum, my speech on “Chinese Concept
of Food and Health Presentation”
浅谈美国讲演撰稿技巧
9
Dr. Hong
Presentation Context
演讲形式，时间要求，场地，等细节
• Is the presentation formal or informal?
• Who will speak before and after you? What do they plan to say?
• Are you the first or last speaker of the program? The day? The morning or
afternoon?
• How much time do you have for the presentation?
• Will the physical setting of the room require you to adapt your presentation
in any way?
• When you present, will the audience have just finished eating, drinking,
working, or doing something active?
Examples: Key note speech, dinner speech, luncheons, Some Chinese speakers
tend to give very long speeches and totally lose the audience. (Personal
observations) Nankai U experience, etc.
浅谈美国讲演撰稿技巧
10
Dr. Hong
Preliminary Planning
初步准备演讲稿 列出大纲，组织材料
• Topic, Requested by:
• Objectives
• List of Main Messages: What must the audience
understand and remember from your talk
• List of Supporting Facts: What facts support your
main messages?
浅谈美国讲演撰稿技巧
11
Dr. Hong
Presentation Outline
Your Content 内容
演讲大纲
Opening 开场白
A compelling opening is needed to get your audience’s interest and
attention.
• Define the purpose of your talk
• Establish your credibility
• Describe the importance of the topic: what is in it for them?
• Preview briefly the main points to be covered
Body: 内容正文
Get across the main points of your presentation
Conclusion: 结语
Summarize your content
Challenge the audience to take action
浅谈美国讲演撰稿技巧
12
Dr. Hong
Writing your speech
撰稿提示
• Making effective word choices:
accuracy, coherence (signposts, previews, final summaries), appropriateness,
etc.
• Selecting an appropriate style： written vs. oral style (Bill Clinton’s Farewell
speech, Steve Jobs commencement speech)
• Focus on issues (Hillary Clinton’s speech)
• Sound bite （掷地有声的短句）
• The Rule of Three: We remember three things.
The rule of three is the oldest in the book – Aristotle wrote about it in his book Rhetoric.
Put simply it is that people tend to easily remember three things.
There are three parts to your presentation: the beginning (opening), the middle (body),
the end (conclusion).
浅谈美国讲演撰稿技巧
13
Dr. Hong
Examples of lists of three:
Presentation essential: rehearse,
rehearse , rehearse
Veni, Vidi, Vici (I came, I saw, I conquered)
Julius Caesar
“ “Our priorities are Education, Education,
Education” Tony Blair
A Mars a day helps you to work, rest and
play. Advertising slogan
Winston Churchill’s famous Blood Sweat and
Tears speech was a classic example of the rule
of three. What he actually said was “I can
promise you Blood, Sweat, Toil and Tears”.
No Way, No How，No McCain (Hillary
Clinton’s Prime-Time Speech, August 26, 2008)
浅谈美国讲演撰稿技巧
14
Dr. Hong
Three Presentation Essentials
演讲三要点
• Rehearse, Rehearse, Rehearse
练习，练习，再练习
• Be yourself
发挥个人独特风格
• Use visual aids where you can
尽量使用视觉辅助设备
浅谈美国讲演撰稿技巧
15
Dr. Hong
结 语
• 小结以上演讲要点
• 每天要求自己用两三分钟讲一件事情或题
目（最好对着镜子）
• 看一篇好文章或讲演稿
• 培养自己的风格
浅谈美国讲演撰稿技巧
16
Dr. Hong