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Chapter
6 Text
Chapter
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Contents
 Section 6.1 Text in Multimedia
 Section 6.2 Work with Text
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Chapter 6 Text
Section 6.1 Text in Multimedia
• Text is an important component of most
multimedia productions.
• It is typically combined with other media.
• Text can be saved in different formats for
different purposes.
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Chapter 6 Text
Use Text in Multimedia
• In multimedia, the role of text may be to inform,
persuade, or entertain.
• The role of text in a multimedia project should
always be consistent with the goals, purpose, and
audience of the project.
• Whenever you use text in a project, you must plan
what you want to say before you write it.
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Web Pages and Online Advertisements
Every Web site contains text.
Text can be used to explain the site’s purpose or
promote the site in some way.
Type of Text
Hypertext
Banner Ad
E-mail and
Text Marketing
Purpose
Links within the site or on the Web.
Advertises a product or service.
Encourages repeat business;
solicits new customers.
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Chapter 6 Text
Use Text in Multimedia
• Text is used for many things in games and
applications.
• Most computer-based training relies on text to
deliver lessons, exercises, tests, and user
feedback.
• Multimedia presentations often include text on a
projection screen or interactive media.
• The text used in a kiosk presentation is usually
integrated with other media.
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Chapter 6 Text
Use Text in Multimedia
What are eight types of
multimedia projects that may use
text?
Eight types of multimedia projects that may use text
are Web sites, banner ads, e-marketing, mobile
applications, mobile games, computer-based
training, multimedia presentations, and kiosks.
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Chapter 6 Text
Software for Working with Text
You might use the following types of programs to
develop text for a multimedia project:
• Word processing
• Text editing
• Web design
• Desktop publishing
• Presentation
• Multimedia authoring
• Graphics editing
• Video editing
• Optical character
recognition (OCR)
The following slide provides details about each type
of program.
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Chapter 6 Text
Software for Working with Text
Type of Program
Word Processing
Text Editing
Web Design
Desktop Publishing
Presentation
Multimedia Authoring
Graphics Editing
Video Editing
OCR
Glencoe Introduction to Multimedia
Files
Documents
Text
Web pages
Composite
Slideshows
CBT
Images
Video
Digital Text
Applications
Word
WordPad
Dreamweaver
Publisher
PowerPoint
Director
Photoshop
Movie Maker
Scanner
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Chapter 6 Text
Software for Working with Text
What are two popular desktop
publishing programs?
Two popular desktop publishing programs are
Microsoft Office Publisher and Adobe InDesign®.
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Chapter 6 Text
Text File Formats
File format
determines which
programs can open
a file.
The chart at the
right outlines text
file formats, their
uses, and their
accessibility.
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Chapter 6 Text
Text File Formats
What does PDF stand for?
PDF stands for “portable document format.”
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Chapter 6 Text
Section 6.2 Work with Text
• The way text is formatted contributes to
its readability and impact in multimedia.
• Understanding the technology behind
fonts helps you select and manage them
effectively.
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Chapter 6 Text
Typography and Fonts
Typography is the style, arrangement, and
appearance of text and plays a role in how text
communicates the message of a multimedia
production.
A font is a design for an alphabet and is classified in
the two following ways:
• Serif fonts have additional lines or curves on the
ends of letters; easier to read; used for printed
text.
• Sans serif fonts clean fonts commonly used in
online multimedia projects.
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Edit and Manage Fonts
Font substitutions can cause problems on Web
pages.
To avoid these problems:
• Use a font manager, such as Extensis® Suitcase
Fusion.
• Make sure the fonts you use work across
platforms.
A font editor, such as FontLab Fontographer™,
provides tools for making changes to fonts.
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Chapter 6 Text
Typography and Fonts
What is the difference between a
font editor and a font manager?
A font editor provides tools for making changes to
fonts. A font manager organizes all the fonts on a
computer system.
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Chapter 6 Text
Format Text for Readability
Readable text is formatted with the purpose,
audience, and goals for the multimedia project in
mind.
Special
Effects
Color
Size
Style
Alignment
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Wrapping
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Chapter 6 Text
Format Text for Readability
A typical multimedia production uses fonts as
several point sizes:
• The title or heading is usually the largest, 18-72
points.
• The next level of heading is usually two sizes
smaller than the main heading.
• Body text is at least two sizes smaller than
headings, 10-12 points.
Modify the size, style, and color of the font to convey
meaning.
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Format Text for Readability
Special Formatting and Effects
Desktop publishing software allows you to create special
formats.
• Use these formats in a manner that keeps text readable.
• You can use outline, shadow, and perspective to add
interest and draw attention to text.
Shadow
Limit special effects to portions of the text you want users to
read immediately.
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Chapter 6 Text
Format Text for Readability
Align, Space, and Wrap Text
Text can be left-aligned, centered, right-aligned, or justified;
left-aligned is the easiest to read.
You can choose how much space appears between lines and
paragraphs and between individual characters to make text
smoother and more readable.
Wrap text to flow around
graphics in a multimedia
production.
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Chapter 6 Text
Format Text for Readability
Follow these guidelines when formatting text:
• Provide good contrast.
• Use increased point size to emphasize
information.
• Use an appropriate amount of text on-screen to
avoid scrolling.
• Use serif and sans-serif fonts appropriately.
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Chapter 6 Text
Format Text for Readability
How does the contrast between text
and background affect readability?
Some text colors show up poorly against certain
backgrounds making readability difficult.
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Chapter 6 Text
Chapter Summary
• Most multimedia projects include text, which may
be used to inform, persuade, or entertain.
• In developing multimedia projects, you might
create, edit, or add text, or transfer text from one
program to another.
• There are several types of software applications
used for developing text.
• It is important to consider how text will be used
and viewed when deciding what file format to use
to save your text.
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Chapter 6 Text
Chapter Summary
• Virtually all programs that let you work with text
offer options for controlling how the text looks.
• The look of the text can be altered by modifying
the font, size, basic styles, and color, as well as
other characteristics such as alignment and
spacing.
• Always strive for easy readability.
• Use special effects sparingly and for emphasis.
• Style sheets and templates can be used to help
maintain consistency throughout your project.
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