Marketing Essentials
n Chapter 38 Finding and Applying for a Job
Section 38.2 Applying for a Job
Chapter 38 n Finding and Applying for a Job
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SECTION 38.2
Applying for a Job
What You'll Learn
 The legal document that you must have
before you can begin working
 How to write a letter of application and
complete an application form
 How to write a resume and cover letter
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SECTION 38.2
Applying for a Job
Why It's Important
You’ve contacted the sources of job leads
and found some jobs that interest you; your
next step is to apply for them. This is done
by completing application forms, writing
letters of application, and preparing your
own resume.
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SECTION 38.2
Applying for a Job
Key Terms
 standard English
 references
 resume
 cover letter
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SECTION 38.2
Applying for a Job
Getting a Work Permit
If you are under the age of 18, most states
require that you have a work permit before
you can legally begin working. A work
permit establishes for the employer that it is
legal for a young worker to do the type of
work offered.
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SECTION 38.2
Applying for a Job
Applying for a Job
Employers look for the most qualified person to fill a
job. How you present your qualifications is likely to be
the determining factor in whether you are hired.
Follow these suggestions:
 Use standard English.
 Fill out application forms properly.
 Write appropriate letters of application.
 Prepare an excellent resume and cover letter.
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SECTION 38.2
Applying for a Job
Using Standard English
Everything you write and say to a prospective
employer should be in standard English.
Standard English is the formal style of
writing and speaking that you have learned in
school. Standard English employs correct
grammar, spelling, pronunciation, and usage.
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SECTION 38.2
Applying for a Job
Filling Out Application Forms
Most employment application forms are short
(from one to four pages) and ask similar
questions. Follow these guidelines:
 Complete the form neatly.
 Answer every question that applies to you.
 Use your full name and your complete
address.
Slide 1 of 2
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SECTION 38.2
Applying for a Job
Filling Out Application Forms
 List a specific job title if the application form
asks for job preference.
 Include education and work experience in
reverse chronological order (most recent first).
 List several references, people who know your
work habits and personal traits well and who
they will recommend you for the job.
Slide 2 of 2
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SECTION 38.2
Applying for a Job
Writing Letters of Application
Writing a letter of application is like writing
a sales pitch about yourself. You must
convince an employer that you are the best
person to fill a specific job opening. Tell
why you are interested in the position and
what your special qualifications for it are.
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SECTION 38.2
Applying for a Job
Preparing Resumes and Cover Letters
A resume is a brief summary of personal
information, education, skills, work
experience, activities, and interests.
A cover letter is similar to a letter of
application and accompanies a resume.
Your cover letter should reflect your
understanding of the company and how
you may be able to meet their needs.
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SECTION 38.2
Applying for a Job
Resume
A resume tells prospective employers what you are
like and what you can do for them. A good resume
shows you at your best in a one or two page outline.
It usually includes the following information:
 identification (name,
address, telephone
number, e-mail address)
 position for which you
are applying
 experience, including
volunteer work
 education, emphasizing
relevant course work
 activities and awards
 references
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38.2 ASSESSMENT
Reviewing Key Terms and Concepts
1. What are four important components of
standard English?
2. Why do most employers prefer application forms?
3. What is the purpose of a letter of application?
4. What are the basic types of information that are
contained in a resume?
5. What is the purpose of a cover letter?
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38.2 ASSESSMENT
Thinking Critically
If you were an employer, what qualities
do you think you would look for in a job
seeker's application, application letter,
or resume?
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Marketing Essentials
End of Section 38.2
Chapter 38 n Finding and Applying for a Job
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