BTEC IT Unit 43 - Lesson 03
Business Objectives
Mr C Johnston
ICT Teacher
www.computechedu.co.uk
Objectives
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Know different common business objectives,
Be able to describe how interactive multimedia products will
help businesses meet their objectives.
Business Objectives
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A business objective is a clearly defined target,
Plans can then be made to achieve these targets and an
interactive multimedia product could help,
The “mode” of the business will determine what business
objectives are.
Common Business
Objectives
Objectives Brainstormed 2013
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The typical business objectives will be:
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To increase market share
To make as much profit (sell as much) as can
Improve customer service / reduce customer complaints / staff training
Increase customer base
Keep up with competitors
Expand – market share / locations
Expand product range
Minimise expenses
Increase advertising
Be environmentally friendly / ethical
Employee satisfaction
Increase brand awareness
Objectives Brainstormed 2012
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The typical business objectives will be:
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To increase profit and sales
To increase awareness
To satisfy the customers
Increase product portfolio
Give the best customer service possible- Attend customers faster
To expand the business
Target a larger market
Reduce complaints as much as possible
Increase the shareholders of the business
Build a better reputation of the business
Minimize expenses
Change management – keeping update
Sustainability/survival – making sure your business is still here at a later date
Improve staff training
Key Business Objectives
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Increased Profitability - Making a profit is the main objective for most businesses
Increased Sales – selling more goods or services
Customer Service – Businesses should aim to have good customer services
because it is important to keep customers happy.
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Staff training – Businesses must keep all their staff adequately trained for the job
they are doing.
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Customer base – A business aims to increase the amount of customers it has in
order to increase profit.
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Public profile / Reputation – Businesses need to have a high public profile to get
new customers.
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Sustainability – Economic survival is very important to businesses and they must
plan ahead to ensure this.
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Minimise Business Expense – cutting down and wastage to reduce costs
Increase Product Awareness – giving people knowledge of your products
e.g. Expanding Markets Could use an interactive DVD and send it to foreign clients who don’t speak English. Not only will the IMMP have
features including video and animation to encourage them to purchase products (see increased sales) it will also
have the facility to translate the product into the nations language by clicking on their flag. Product benefits will
then be fully understood by the potential clients and lead to a wider customer base. It would be potentially
harder without an IMMP because we would have to visit the potential clients one at a time (increased cost) and
use the services of a translator – however this method would guarantee they speak to us and don’t throw the
DVD in a bin which is a potential problem. All in all it could be an effective method for gaining new international
clients.
Group Work Summary
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Increased Profits / Sales
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Increase product awareness
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Billboards – transitions
Quick kiosks
Interactive bus shelter
App
Expanding business
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Online ordering – is this an IMMP perhaps app
Order from billboards
Minimising business expenses
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Interactive POS,
Self checkout
Flash apps – booking tickets
Satisfy customers, reduce complaints, improve reputation
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Self service
Kiosks
CD/DVDs/BluRay
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Kiosks - help locate products
Self service EPOS – no queues
Kiosks / Apps – to model what products will look like e.g. sofas / glasses
Staff training
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Optical disk – sales info, customer service tips, how to use, quiz at end to show learning
P1 Requirements
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P1 requires you to write a report which explains how interactive
multimedia products can help businesses meet their objectives,
Start off by choosing 6-8 different objectives and explain under
each how IMMPs can help businesses achieve each (use the
notes made in your groups to help),
REMEMBER you are explaining, so you need to include:
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Examples of other companies use the IMMPs to meet the objectives,
The features which are particularly of use / benefit
Comments when looking at other existing solutions stating if they are
suitable for purpose and audience,
The benefits using an IMMP brings compared to other methods.
P1 - explain how multimedia is used to meet business objectives
• For P1, learners must explain how multimedia is used to meet business requirements.
This could be evidenced by a presentation with the explanations of the media backed
up with examples of different uses in business contexts.
• Reference should be made to how the media meet the business objectives and are fit
for purpose in terms of meeting the needs of the intended audience.
• A good range of different audience types should be included.