Chapter 3
Introduction to the
Orion Star Data
Section 3.1
Overview
Course Data
The data used in this
course is from Orion Star
Sports & Outdoors, which
 is a fictitious retail company selling sports and
outdoor products
 has retail stores in many countries throughout the
world
 sells products in retail stores, through catalog mail
orders, and over the Internet
 utilizes the Orion Star Club to track purchases,
enabling analyses of buying patterns and providing
a basis for CRM activities and targeted product
offerings.
3
Orion Star – Organization
The Orion Star organization hierarchy has several levels:
 country
 company
 department
 group.
4
Orion Star – Employees
Information stored for each employee includes:
 employee ID
 job title
 hire date
 termination
date
 address
 gender
 salary.
5
Orion Star – Merchandise
Approximately 5,500 different sports and outdoors
products are offered at Orion Star. The products are
organized into
the hierarchy of:
 product
line
 product
category
 product
group
 product.
6
Orion Star – Merchandise
Each product has a cost and sales price. Price change
history is maintained by recording start and end dates
for each price.
All prices are
in U.S. dollars.
7
Orion Star – Customers
Orion Star has approximately 100,000 customers spread
across many countries. Customer address information is
stored in a
number of
tables and
includes
 street
 city
 state
 postal code
 country.
8
Orion Star – Orders
Most of the approximately 750,000 orders are sales to
Orion Star Club members for whom customer information
is recorded.
Each order
contains one
or more order
lines (one line
per product
purchased).
9
Orion Star – Suppliers
All of the Orion Star products have a pointer to a supplier.
There are 64 suppliers, based in different countries, but
only one
supplier
per product.
10
Orion Star Information Consumers
There are many people and groups at Orion Star who use
SAS software, including
 information systems
 business users
 management and
C-level executives.
11
Section 3.2
Data Models
Orion Star – Data Models
The Orion Star data is organized two ways:
13
Normalized
(relational)
model
represents the extracts from OLTP, ERP,
and other systems. This data can be
transformed, cleansed, and loaded into
a data warehouse.
Dimensional
model
represents a data warehouse that
consists of a star schema design. This
data is well suited for use in business
intelligence applications and for ad hoc
querying and reporting.
...
The Normalized (Relational) Data Model
14
The Dimensional Data Model
15
Section 3.3
Case Study
Case Study Scenario
The remainder of this course uses the SAS BI Client Tools
in a case study scenario to build the Orion Star Marketing
Data Mart by
 defining data libraries
 registering source tables
 defining target tables
 creating ETL jobs
 creating OLAP cubes.
17
Case Study Scenario
Once the Marketing Data Mart is built, it is used to
 create stored processes
 view and analyze data
 create information maps
 create reports
 use the information delivery portal.
18
Case Study Scenario Flowchart
19
Define
Data Libraries
Create
Stored Processes
Register
Source Tables
View and Analyze
Data
Define
Target Tables
Create
Information Maps
Metadata
Create
ETL Jobs
Create Reports
Create
OLAP Cubes
Use the Information
Delivery Portal