August 29, 2012

Connect With the Panel!
Tiffany McClary, NJ State Library
Phone: 609-278-2640 x122
Email: tmcclary@njstatelib.org
Twitter: @njstatelibrary
Sophie Brookover, LibraryLinkNJ
Phone: 732-752-7720
Email: sbrookover@librarylinknj.org
Twitter: @librarylinknj
Allyson Pryor, Springboard PR
Phone: 732-863-1900 x 205
Email: allyson.pryor@springboardpr.com
Twitter: @locallylove
Diane Thieke, SimplyTalkMedia
Phone: 609-577-4075
Email: diane.thieke@simplytalkmedia.com
Twitter: @thiekeds

The Do’s of Twitter Engagement
• Be personable. Nobody wants to chat with a robot!
• Utilize Twitter’s searching capabilities to find relevant topics and tweeters
• Post compelling content (Articles, Videos, Photos)
• Be polite and professional
• Retweet others
• Ask questions, express opinions, keep the conversation going!

The Don’ts of Twitter Engagement
• Post only about your library
• Post a bunch of tweets at the same time
• Post anything that may offend others (steer clear of politics and religion)
• Dismiss the opinions of others
• Ignore or delete tweets
• Send automated Direct Messages
• Urge people to follow or Retweet you

Developing Your Online Persona
• Define the core values which encompass the library’s culture
• Decide upon objective
• Priority of which information is to be shared
• Strategize messaging accordingly
• Appoint “social media champions”
• Create presence on all social platforms
• Google your library often

Best Practices & Useful Tips for Newbies
• Double check spelling and grammar
• Think first
• Listen and respond
• Give credit
• Join a Twitter chat
• Use a social media management platform
• Set up Google alerts for social media news
• Shorten links
• Utilize Trending Topics
• Hashtags!
• Facebook Tags

HAVE FUN! Social media provides casual platforms for social sharing. Don’t worry about being stuffy and professional all of the time. People prefer laid back organizations they can relate to!

Building Your Facebook Audience
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A Page is not an Account
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Distribute Page Administrator responsibilities (but not too widely!)
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Choose great profile & cover photos
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Develop a clear, warm voice

Building Your Facebook Audience
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Building Your Facebook Audience
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Like Content On Colleagues’ Pages

Share & Comment!

Share & Comment!

Tag!

Engagement on Facebook
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Open-Ended Questions

Mix It Up!
Don’t be afraid to go from this…

Mix It Up!
…to this!

Twitter: Follow Me, Maybe?
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Follow, follow, follow
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Find & save useful hashtags (#)
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RT judiciously
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Join the conversation & tag tweeps who’d be interested in the topic
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Be gracious & friendly

Join The Conversation

Building Community =
Being Gracious & Friendly

Useful Hashtags To Follow
Tags:
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#libraries
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#librarians
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#reading
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#infotech
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#newjersey
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# [insert conference tag here]
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Chats:
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#libchat
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#tlchat
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#edchat
#ewgc / #ewyagc
#readadv*
20 Twitter Chats Every Librarian Should Know: http://edudemic.com/2012/06/twitter-chatslibrary/

Proactive Monitoring
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Facebook: Insights & Comments
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Twitter: @ replies & DMs
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Google Alerts

The Big Point
Done well, a social media presence on ANY platform can help you:
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Tell your library's story
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Tell your community's stories
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Connect with your communities of practice and service in new ways
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Put a warm, human face on your library
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Form an integral part of your library's advocacy & marketing strategies

The Art of Social Media

The Four P’s + a Fifth
• Price
• Product
• Placement
• Promotion
• Participation

Making Marketing Tactics
More Social
• Advertising = LinkedIn Advertising
• Public Relations = Blog
• Advocacy = Avenues to Participate
• Events = Twitter chats
• Direct mail = Email newsletters
• Posters/Flyers = Promote social
• Website = Share buttons

Geek the Library: www.geekthelibrary.org

Four Tips for Putting Social Into the Mix
1. Marketing is a conversation
2. Be customer-centric
3. Take in the bigger marketing picture
4. Be willing to lose control

The Science of Social Media

• Referral traffic
• Calls to action

1. Focus on metrics that support objectives
2. Track fans & followers while building a base
3. Measure engagement through links & shares
4. Use web analytics to track cause and effect

Keeping Your Library Safe

Why A Social Media Policy
» Stay legal
» Protect confidential information
» Message consistency
» Customer service

Components of a Social Media Policy
» Purpose
» Guidelines
» Best practices
» Escalation process
» http:/socialmediagovernance.com/policie s.php

Make sure that everyone on staff knows what’s in the policy
Communicate terms of engagement to fans and followers

Four Tips for Creating a Social Media Policy
» Identify stakeholders
» Incorporate internal policies
» Borrow from others
» Educate staff & fans