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There are 3 types of conformity.
Compliance is going along with others to gain approval.
Sherif used an unambiguous task in his experiment.
Sherif’s research can be criticised as it raises ethical issues.
Asch tested female, English undergraduates.
The confederates in Asch’s study gave incorrect answers on
6/18 trials.
Asch found an overall conformity rate of 35%.
Asch stated that people conform so they don’t appear
different.
Asch’s study shows that humans are fundamentally
independent.
A limitation of Asch’s study is that it lacks ecological validity.
The easier the task is, the more likely Ps are to conform.
If Ps have the support of another Ps (confederate), they are
less likely to conform.
YES
HOWEVER…
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Sherif (1935)
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Asch (1956)
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Ambiguous task
Most Ps remained
independent
Perrin and Spencer
(1981) – UK students
Crutchfield – booths
Smith and Bond culture
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Make notes on description or evaluation of
each theory as you go round the room.
5 minutes for each point.
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Answer true/false questions
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Correct the missing information for A01
(desciption)
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Josie, Hana and Caitlyn have just started new jobs and all three
are keen to do well. Josie laughs a lot at the jokes her colleagues
tell, even though she does not always find them very funny. Hana
observes her colleagues closely and makes sure that she completes
the work in the same way that they do, so that she does not make
any mistakes. Caitlyn prefers to learn through trial and error. She
believes that by trying and by making mistakes, she will really
understand what she is doing.
Which girl’s behaviour is being influenced by normative social
influence and which girl’s behaviour is being influenced by
informational social influence? Justify both choices.
(6 marks)
Outline and evaluate explanations of conformity.
(8 marks)
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Answer the questions on real life examples of
conformity
Fill in the gaps to evaluate explanations of
conformity
Make revision notes on all content studied so
far: types of conformity, research studies into
conformity (A01 and A02), theories of
conformity (A01 and A02)