The Sherif Study
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Autokinetic effect - what is it?
Bringing people together in a group
Let them make estimates together
What do you observe?
Results of Sherif Study
The Sherif Study - Extensions
• Variations in the basic study
• Tested a year later
• Transmission of beliefs
• Suicide and Suggestibility
Conformity in Suicide Attempts
# of Suicide Attempts
40
30
20
10
0
Month of Story
1 Month After
2 Months After
3 Months After
Asch Study
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Influenced by World War II
Introduced unambiguous stimuli
Confederates gave the wrong answer
Observed subjects responses
Stimuli in Asch Study
Reactions of Participants in the Asch Study
Extensions of the Asch Paradigm
• Variations on the basic experiment
• Non-consensus in confederates
Effect of One Dissenter in the Asch Paradigm
Extensions of the Asch Paradigm
• Variations on the basic experiment
• Non-consensus in confederates
• Group Size
Effect of Group Size in the Asch Paradigm
Reasons for Conformity
• Sources of Influence
• normative influence
• informational influence