Many people love smoothies, because they
are healty, refreshing and tasty. It is fun to
make smoothies, you can choose your
favourite fruits, mix them up together and get
always something different. People love the
process of making smoothies. That´s why I
would like to bring FRUITY SMOOTHIE to the
market.
FRUITY SMOOTHIE is a smoothie-machine.
You can choose you favourite flavours,
machine mixes them up together and
you will get nice refrehing smoothie.
These machines will be located mainly
in super-markets and cafeterias. It is
possible to order these machines to
offices,schools,hospitals etc.
First FRUITY SMOOTHIE specialists come and fill the machine
up with different flavours. Very important is the fact, that this
machine doesn´t make smoothies from fruits, instead it mixes
up different smoothies ( apple smoothe with orange smoothie
etc.) On the machine, there is a touch- sensible menu,
customers take their order by using that menu and after they
have inserted money( doesn´t apply to machines made for
offices) into the machine, they will be rewarded with
smoothie in a cup.
This machine has a very innovative touch sensible menu.
Customers can make their favourite smoothie just by few
clicks. On the top row, there are recommended smoothiecoctails,that are for customers who don´t want to figure out
their own coctails. On the bottom row, there are different
flavours(up to 8) and a flavour of the month( gets renewed in
every month). By clicking on any flavour, customer must
choose the percentage of the flavour in their smoothie. So
he/she can make a smoothie that consists 30% of apple,50%
of strawberry and 20% of banana. Finally, if customer is ready
to order, he/she clicks on “ Ready” button, and after paying
the needed money( depends on the size, small or big cup)
their smoothie will run into their cup.
We try not to focus only on
certain target audience, but
it is clear that smoothies are
very popular in women aged
18-40 as women like to be
trendy an smoothies are
trendy products, that reflects
a certain lifestyle. A lifestyle
that you are healty and pure.
We would like to make ourselves more aware to children and
their parents. FRUITY SMOOTHIE machines have to be very
colorful, customer friendly and interesting, in that way they
attract children. If we promote our brand as a perfect healty
drink for the people you care about, then we might affect
parents also to buy our juice.
Office workers are also our target audience, as they need
some drink that would give them energy to live through the
working days.
We want to promote are brand as something that cares for
our customers health. That is why we organize sport-days
around the Estonia in the summer. They are free events for
people of all ages. On these events there are lectures about
health, interesting sport games and other amusing events.
In hot summer days we have our booths in popular beaches,
where customers can purchase cool smoothies.
To attract little children, we form a group of actors, who start
touring in Estonian schools, performing a play about healthy
lifestyles
Our brand has a site on Facebook and Twitter. It also has its
own homepage. On these online sites customers can get
informed with news of our brand, they can see what is the
flavour of the month, they can also suggest new flavours.
There will be many games on facebook two, such as “Tastiest
smoothie coctail” contest with rewarding prices.
It is important for our brand to be trendy and to be on the
focus as much as possible.
FRUITY SMOOTHIE is a product that would have it´s place in
Estonian market. This brand might succeed if the branding
activity is strong and happens on regular basis. As Estonia is
known for bad weather, then our people need the extra
vitamins. Only question is, if these people will accept this
brand and would they start using it.