Smoothie Juice Café,
LLC
TABLE OF CONTENTS
SECTION I:
Mission Statement
1
SECTION II:
Introduction
History and Background
Self-Analysis
Customer Profile
Trading Area Analysis
Competition
Organization
2
2
3
4
4
4
5
SECTION III:
Market Research
Promotion
Place
6
6
6
SECTION IV:
Income Statement
Balance Sheet
Start Up Costs
Plan to Meet Capital Needs
SECTION V:
Conclusion
7
8
9
10
11
MISSION STATEMENT:
Our goal is to create a family friendly environment with a product that is both affordable and
quality.
1
INTRODUCTION:
Smoothie Juice is a Limited Liability Corporation. It is a company that produces and sells
refreshingly delicious smoothies. Unlike most other smoothie companies, our products are
health-oriented–but this doesn’t take away the mouthwatering goodness. Our smoothies are made
with natural sugars and can include a wide variety of fresh fruits and vegetables. What sets
Smoothie Juice apart is not only the quality of the product, but the welcoming environment from
its employees.
HISTORY & BACKGROUND:
Most smoothie shops sell their products at an inflated price. This concern prevents many
customers from purchasing these products. Smoothie Juice makes a good smoothie affordable
and just as delicious, if not more so. 2
SELF-ANALYSIS:
Sharie Rowley
Excellent Entrepreneurs have a creative mind to them. They are the ones who take what
people may think is impossible and maybe a little different, and turn it into a possibility and a
success. The thinkers outside the box. Sometimes the crazy man dancing on a hill until
everyone joins in. How am I one of these people? I think of the why. Why do I do what I do,
then pull out from there till I have what I want. I am not afraid of being different to succeed in
my projects. I have passion. This drive is what makes accomplishment. The willingness to
persist again and again. A passion that fuels all ambition.
Jamison Strong
I am an entrepreneur that is looking to explore the limits of success, and I am more than
willing to do all the dirty work that is necessary for me to reach that goal. I have a burning
desire to go above and beyond what is expected of me. I will do what others are not willing to
do, and I will do it better and more efficiently than all of my competitors. i will not take no for
an answer. Those who doubt my abilities will be blown away with what I am willing to do to
accomplish my goal, and to reach success. My Ideas are original and one of a kind. When I
make a mistake I will take responsibility for it, and do the work that is required so that I can get
things running smoothly again. Prior to now I do have some business experience. Most of which
have been jobs on the side such as mowing lawns or babysitting.
Persistence is when you do not take no for an answer. A good entrepreneur is always
persistent in their dealings they want things to get done they get them done. Entrepreneurs are
also very creative in everything they do they find ways to make everyday tasks so much easier
than they otherwise would have been. Obviously you would need to be responsible. Many
entrepreneurs are constantly juggling tasks so that they can get them don’t in the most efficient
and fast way that they can. Entrepreneurs are always learning of new way to make a business
better that it already is. That is when inquisition is a good quality to have.
Ethan Jessop
My name is Ethan and I am determined. My main business experience is with
construction. I have an unwavering passion, an open minded, desire to be an expert,
have forward looking approach (futuristic), and have a constant flow if ideas.
Sarah Holley
The first skill that I epitomize is responsibility. I have always been a responsible person,
doing things when they need to be done. The second skill is self-confidence. I know who I am
and what I want in life, and I am willing and able to do everything I can to accomplish my goals.
Thirdly, I am inquisitive: I want to know everything I possibly can about subjects that interest
me. This inquisitiveness also leads to enthusiasm, because when I know things, I love to do and
share them .The fifth and final attribute is that I am action-oriented. I firmly believe that a day is
wasted if nothing was done therein. I feel accomplished when I have been productive, and so I
strive to always be so.
3
CUSTOMER PROFILE:
Demographic:
Athletes, young adults, youth, families.
Geographic:
Salt Lake City, UT
Psychographic:
Athletes: High determination. Healthy. Frequent customers.
Families: Value time, affordable prices, and people.
Young adults: Hang out. Value friends and school.
TRADING AREA:
The majority of the people will live in Salt Lake City. We also may have costumers from all
around the world who are sightseeing Salt Lake.
We will have a website. Depending on the success rate, expansion may be made to other popular
cities starting in the West.
COMPETITION:
Direct
Jamba Juice
Roxberries
Juice Press
Keva Juice
Vive Juicery
Smoothie King
Indirect
Boba World
High Point Coffee
Green Panda Café
Lunaberry
Café Fresh
Red Mango
4
Sharie Rowley
PRESIDENT
Sarah Holley
Ethan Jessop
Jamison Strong
ACCOUNTING
PRODUCTION
SALES
Peter
Sarah
SHIPPING
QUALITY
Taylor
David
Nicole
SUPPORT
WESTERN
EASTERN
5
MARKET RESEARCH:
In a survey, it was concluded that:
Food taste is what keeps customers coming back for more
Price needs to be on the low side
Quality of food is highly important
Overall smoothies are a favorite
Costumer service is another key factor
Tropical fruit and berry are favorites
PROMOTION:
Variety of media that appeals to our target market:
- website
- apparel
- commercials
- cartoons
- billboard
- flyers
- social media
PLACE:
Physical store, Salt Lake City, Utah. May expand as necessary.
6
INCOME STATEMENT:
Income Statement
Revenue
Gross sales
Sarah Holley, Jamison Strong, Ethan Jessop, Sharie Rowley Smoothie Juice Cafe
Current Month
Amount
% of Sales
12/8/14
Year to Date
Amount
% of Sales
$9,800
Less sales returns and allowances
Net sales
$9,800
100%
Amount
% of Sales
Beginning inventory
$50
1%
Plus goods purchased/manufactured
100
1%
Total goods available
$150
2%
Cost of Sales
Current Month
Less ending inventory
$150
2%
Gross profit (loss)
$9,650
98%
Amount
% of Sales
$7
0%
Current Month
Selling
Salaries and wages
Commissions
Advertising
0%
$100
Depreciation
Total selling expenses
1%
0%
$107
1%
Salaries and wages
$15
0%
Employee benefits
$150
2%
General/Administrative
Payroll taxes
0%
Insurance
$558
6%
Rent
$1,260
13%
Utilities
$1,339
14%
Depreciation and amortization
0%
Office supplies
0%
Travel and entertainment
0%
Postage
0%
Equipment maintenance and rental
0%
Interest
0%
Furniture and equipment
$100
1%
Total General/Administrative expenses
$3,422
35%
Total operating expenses
$3,529
36%
Net income before taxes
$6,121
62%
Taxes on income
$1,836
30%
Net income after taxes
$4,285
44%
Extraordinary gain or loss
0%
Income tax on extraordinary gain
Net Income (Loss)
% of Sales
0%
Total cost of goods sold
Operating Expenses
Year to Date
Amount
0%
$4,285
44%
7
Year to Date
Amount
% of Sales
BALANCE SHEET:
Balance Sheet
8-Dec-14
Sarah Holley, Jamison Strong, Ethan Jessop, Sharie Rowley
Smoothie Juice Café
[Address]
[City State Zip]
[Phone/Fax #]
ASSETS
LIABILITIES
Current Assets
Cash
Current Liabilities
$5,000
Accounts payable
Accounts receivable
Short-term notes
(less doubtful accounts)
Current portion of long-term notes
Inventory
Interest payable
Temporary investment
Taxes payable
Prepaid expenses
Accrued payroll
Total Current Assets
$5,000
Total Current Liabilities
Fixed Assets
Long-term Liabilities
Long-term investments
Mortgage
Land
Other long-term liabilities
Buildings
Total Long-Term Liabilities
300
$300
$1,260
$1,260
(less accumulated depreciation)
Plant and equipment
Shareholders' Equity
(less accumulated depreciation)
Furniture and fixtures
Capital stock
(less accumulated depreciation)
Retained earnings
Total Net Fixed Assets
TOTAL ASSETS
$5,000
8
3,440
Total Shareholders' Equity
$3,440
TOTAL LIABILITIES & EQUITY
$1,560
START-UP COSTS:
9
PLAN TO MEET CAPITAL NEEDS:
We will use our savings and get loans from banks and organizations such as the SBA. We will
save percentages of our income and operate in the stock market to raise revenue. We will also
have investors.
10
CONCLUSION:
Smoothie Juice Café, LLC, will be a family friendly organization. Smoothies will be made with
fresh, quality, healthy ingredients and sold at affordable prices. We will be based in Utah and
expand as necessary. We will promote using media such as commercials and billboards. We will
raise revenue by savings, loans, and having investors. We may be small, but our quality and
determination far exceed our size.
11