WELCOME!
2012 Scout Popcorn Kickoff
2012 Scout Popcorn Sale
•
New product introduction and enhancements.
•
Helping you grow your sale
•
Leader tools at www.scoutpopcorn.ca
•
Scout Rewards
•
Sale Specifics
NEW Products
NEW Chocolate Lover’s Collection
Comes in gift tin
• White Chocolatey Pretzels
• Milk Chocolatey Pretzels
• White Chocolatey Caramel Crunch
• Chocolatey Caramel Crunch
0g trans fat across the entire product line
NEW Products
NEW Sweet & Savory Collection
Comes in gift box
•NEW Sour Cream & Cheese Corn
•NEW Milk Chocolatey Pretzels
•Butter Toffee Caramel Corn
0g trans fat across the entire product line
NEW Products
NEW Cheese Lover’s Collection
Comes in gift box
•NEW Sour Cream & Cheese Corn
•Cheddar Cheese Corn
•White Cheddar Cheese Corn
0g trans fat across the entire product line
NEW Product
NEW Double
Caramel Crunch
with a hint of cheese
0g trans fat across the entire product line
Product Improvements
36% increase in nuts in
Caramel Corn with
Almonds & Pecans!
0g trans fat across the entire product line
Product Improvements – WOW!
Significantly improved flavour in all microwave products:
Unbelievable Butter Microwave Popcorn
• Now LOADED with more Butter than ever before!
Butter Light Microwave Popcorn
• Tastes better than most regular butter popcorn!
Kettle Corn Microwave Popcorn
• Now sweeter and crunchier than ever!
0g trans fat across the entire product line
Growing Your Sale
1. Build your program and sale plans
2. Hold an exciting Kick-Off event
3. Communication throughout the sale
4. Motivate your Scouts with incentives
5. Execute your plan
Virtual Sales
Planner
www.scoutpopcorn.ca
Virtual Sales
Planner
www.scoutpopcorn.ca
Scout/Group
Goal
Setting
Your
Group’s
Sales
Goal
Set A Goal
$
8,175
Budget Goal
/
30%
Group
Commission
=
$ 27,250
Group
Sales Goal
Set A Goal
$
8,175
/
27,250
Sales Goal
=
Group
Commission
Budget Goal
$
30%
/
60
Number of
Scouts
$ 27,250
Group
Sales Goal
=
$
454
Scout Goal
Type
in
budget
goal
$
8,175
Set A Goal
/
27,250
Enter #
of Scouts
/
60
454
Scout Goal
/
$
21.00
Avg. Price per
Container
$ 27,250
Group
Sales Goal
=
Number of
Scouts
Sales Goal
$
=
Group
Commission
Budget Goal
$
30%
$
454
Scout Goal
=
22
Container
Goal
Setting The Goal
Only 44% of parents say their Scout set
a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
Groups with a sales goal sell twice as much
as those without goals
Take Order Sale
The Scouts go door to door with a Take Order form or use the form to
sell to family and close friends
1. Establish your dates. Typically starts immediately after your kick-off.
2. Set up a sales territory if needed
3. Create a “Blitz Day”
4. Have youth sell as a group activity.
5. Have parent(s) take an order form to work.
6. Two out of three people will buy when asked.
7. Less than 20% of households have been contacted to purchase Scout
Popcorn to support local Scouting.
Conduct A Popcorn Kick-Off

This is often the first Scout gathering of the new year, so
MAKE IT FUN!

Have plenty of activities for the Scouts to do. Have a theme; Carnival, Circus,
Sporting Events, etc.

Have plenty of door prizes and snacks on hand…especially Scout Popcorn

Review the calendar and the goals with the parents.
“Scouting Can Be Free!”

Highlight the year’s activities with the Scouts

Review the Leaders Guide for additional information
Conduct A Popcorn Kick-Off
•
Review the incentives that Scouts can earn
•
Gift cards from the Trail’s End Prize Program
•
Bonus prize program
•
Trail’s End National prizes: $600 Club, $1,500 top seller prize and
the Post-Secondary Scholarship program
•
Special Council Incentive
•
Offer a Group top prize
Conduct A Popcorn Kick-Off
 Review the Scout Safety Tips
SAFETY TIPS: Your safety is more important than any fundraising goal!
•
NEVER enter anyone's home
•
NEVER sell after dark unless you are with an adult
•
NEVER carry large amounts of cash with you
•
NEVER give personal information
•
NEVER sell in front of stores or malls without permission. A responsible adult must be present
•
NEVER sell at stop lights or street corners
•
NEVER go to dimly lit areas or places where you are not clearly visible
•
ALWAYS walk on the sidewalk and driveway
•
ALWAYS sell with another Scout or with an adult you know
•
ALWAYS notify your parent or group leader of any strange activity immediately
•
ALWAYS walk away from any dangerous or uncomfortable situations
•
ALWAYS fundraise in areas you know
•
Make a list of friends, family, relatives, and neighbors to contact instead of selling door-to-door
Conduct A Popcorn Kick-Off
Hi sir, my name is _______________
(say first name only).
I’m a cub scout with _________ pack .
We’re selling Scout Popcorn to help raise
money for our pack, and also so that I can
earn my way to Camp.
You can support us by buying some of our
gourmet popcorn (hand the customer the Take Order form and a pen).
You’ll help support the Scouts, won’t you?
Communication
Ensure that the Scouts and their parents are getting key information about
the Group’s sale:
•Sales goal for each Scout.
•Key dates; kick-off event, order due date, pick up date, delivery dates,
payment date, etc.
•Scout rewards available for the Scouts.
• Trail’s End prize program
• Trail’s End National prizes
• Council incentive program
•Tools
• Parent handouts
• Email
• Social media; Facebook or Twitter
• “How To” guide in Leader Guidebook
(Available online)
Motivate Your Scouts
Scout Rewards
Trail’s End National Rewards
Council Incentives
Group-Level Incentives
2012 Scout Reward Levels
Sell:
$450
$650
$850
$1,100
$1,300
$1,800
$2,300
Gift Card:
$20
$30
$40
$55
$75
$110
$150
Sell at least
one item and
get the new
Powered by
Popcorn Crest
Trail’s End National Rewards
Funded by Trail’s End
$600 Club
Earn a $20 Wal-Mart Gift Card! And a $600 Club Crest
$1,500 Club
Earn a $75 Wal-Mart Gift Card!
Post-Secondary Scholarship Program:
Sell $2,500 once and 6% of your total sales each year
is invested in your own Post-Secondary scholarship
account
Trail’s End
Bonus
Rewards
Group-Level Incentives
• Build on the Trail’s End Rewards Levels (i.e. $600 Club)
• Offer a pie in the face
• Top seller incentives
• Weekly draw for Scouts
• Pizza party for the top-selling group
Council Incentives





Commission Structure
Key Dates
•
•
•
•
•
•
•
•
Key Contacts
THANK YOU!
©2012 Trail’s End®. All rights reserved.